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Successful products aren’t born from guesswork or competitor analysis—they come from deep, relentless engagement with real customers. the toughest customers push you to build better solutions, turning friction into trust and growth. embracing customer feedback at every stage is the key to product success and long-term market leadership.

Level up your tech advisor expertise at the emerging tech sales workshop (etsw)! learn to cross-sell, capture new revenue using the technology wheel, and dive deep into ai and hyperscalers. unlock your business's potential—read on!

Mathew spolin, our svp of engineering, shares how appdirect scaled ai-assisted development to achieve almost all ai-driven code in one year. learn the key organizational changes, metrics, and mindset shifts needed to accelerate delivery, improve quality, and transform software development.

Explore the 3 key reasons saas platforms are evolving into ecosystem-led marketplaces in 2026. discover how ai-powered strategies can help you simplify complexity, drive growth, and stay ahead in a rapidly changing software landscape.

Learn why purpose-built ai agents—not generic tools—solve real business challenges. discover best practices for secure, effective ai agent development, and how to avoid shadow it risks. join the conversation at thrive and see agentic ai in action.

Explore how eight leading b2b saas companies are achieving extraordinary growth. discover their strategies focused on marketplace ecosystems, ai integration, and sales channel diversification.

This curated recap of 2025’s top insights provides guidance and strategies about how leading companies are simplifying marketplace experiences, scaling ecosystems, accelerating ai impacts, and unlocking the full potential of unified lifecycle management. read on to confidently lead and thrive in 2026.

Discover the top seven reasons technology advisors choose appdirect, from a multi-category catalog and powerful ecosystem to automation, expert support, and higher earnings. learn how appdirect helps you scale, cross-sell, and win today’s digital-first buyers.

Curious about how to grow your connectivity business? discover tips to boost connectivity sales, progress to selling sd-wan, and more. scale your connectivity practice today to become a full-stack technology advisor.

Composable commerce is redefining how marketplaces engage customers and partners by delivering unmatched personalization and agility. learn how to use headless apis, extensions, and automation to create standout, flexible commerce experiences that keep you ahead of the competition.