Hero Leadership 004




Nicolas Desmarais

Chairman & Co-CEO

Nicolas founded AppDirect in 2009 with Daniel Saks, and serves as AppDirect's Chairman and Co-CEO. Nicolas is focused on the evolution of AppDirect's product, investor relations, and overseeing the implementation of new marketplaces for our channel partners. Before co-founding AppDirect, Nicolas worked at Bain & Company as a management consultant focused on media and business services. Nicolas holds a bachelor's degree with a double major in economics and political science from Amherst College. In his spare time, Nicolas enjoys outdoor activities and traveling to new countries.


Daniel Saks

President & Co-CEO

Daniel is President and Co-CEO of AppDirect, which he founded in 2009 with Nicolas Desmarais. Under Daniel’s leadership, AppDirect has helped shape the global ecosystem for cloud services and continues to lead with innovative technology and game-changing partnerships. A sought-after expert in cloud and startup innovation, he was named to the 2015 Forbes 30 Under 30 Enterprise Technology list and has spoken at numerous industry conferences, including Web Summit, Collision, CeBIT, and more. Prior to AppDirect, Daniel worked in finance and investment banking, and has pursued other entrepreneurial projects. He holds degrees from McGill and Harvard universities.


Andy Sen

Chief Technology Officer

Andy joined Nicolas and Daniel as the technical co-founder of AppDirect in 2009, and currently leads the Engineering team. Andy is a long-time proponent of Agile software processes and rapid development cycles with over 15 years of eCommerce and web application development experience. Previously, Andy headed product management for Salesforce.com’s AppExchange marketplace. He has also been responsible for implementing the world’s first and largest digital photo print-to-store service at Walmart.com. Andy graduated with a bachelor’s degree in computer science from the Georgia Institute of Technology and started his career as a consultant for the eBusiness group at IBM Global Services. In his free time, he enjoys traveling with his wife and family.


Michael DiFilippo

Chief Financial Officer

Michael joins AppDirect with more than 25 years of experience in finance and business leadership. Prior to AppDirect, Michael was Vice President at Citrix Systems where he had responsibility for finance, facilities, and business development in the company's SaaS Division. He was instrumental in Citrix's $1.8 billion spin-off/merger of this Division with LogMeIn, Inc. Previously, Michael was Chief Financial Officer at MuleSoft where he led the G&A and Sales Ops teams from 2009-2012. Michael holds a BS in Finance from the Pennsylvania State University and an MBA from the Amos Tuck School of Business at Dartmouth College. In his spare time, Michael enjoys golf, running, yoga, and keeping track of his four daughters with his wife Stacy.


Mark Beebe

Vice President of Customer Operations

Mark comes to AppDirect with over 15 years of experience building and running global client services, strategic account management, support, and business operations for pioneering enterprise technology companies. Previously, Mark built and ran the Client Services organization for RichRelevance, a leading provider of digital marketing and analytics solutions. Previously, Mark served as GM and Head of Customer Success at Thomson Financial / Reuters, leading a new eCommerce platform in its corporate services division (acquired by NASDAQ). Mark is a Bay Area native, UC Berkeley Phi Beta Kappa graduate, and lives in San Francisco.


Brion O'Connor

Vice President of Marketing

Brion joins AppDirect with over 10 years marketing experience in hyper growth companies. He is responsible for the Marketing, Design, Web Development and Sales Development departments. Previous to AppDirect, he spent 5 1/2 years at LinkedIn where he built out and led marketing teams across various functions - demand generation, product marketing, growth, strategy, content and marketing operations.  Prior to 2011, he ran a product and online team at Hostelworld in Dublin, Ireland. This was preceded by running a digital marketing team with GroupM from their Madrid office. Originally from Ireland, he has called San Francisco home since 2013.


Lennart Lepner

Vice President of Finance

Lennart joined AppDirect in 2012 and serves as Vice President of Finance, overseeing global Accounting and Strategic Finance functions. He is responsible for accounting, treasury and tax, billing operations, FP&A and finance sales operations at AppDirect. Before joining AppDirect, Lennart worked in New York as an investment banker advising financial service clients on mergers and acquisitions and equity and debt financing transactions. Lennart holds a bachelor's degree with a double major in economics and psychology from Amherst College. In his spare time, Lennart enjoys playing tennis and exploring the greater bay area with his wife.


Michael Cassin

Vice President of Product

Michael comes to AppDirect with 20 years of experience leading product teams at innovative and industry leading companies in Silicon Valley. He joins the company from Visa, where he led the core tokenization platform within VisaNet, enabling highly secure and scalable digital payment experiences globally. Prior to his 5 years at Visa, Michael spent 6 years in product leadership roles at PayPal and, before that, 3 years in product at VeriSign. Michael holds an MBA from New York University Stern School of Business and a bachelor's in Electrical Engineering Technology from the State University of New York, University Center at Binghamton. Outside of work, he enjoys hiking in and exploring the great outdoors with his wife and young daughter and honing his skills as an avid home chef.


Ron Pragides

Vice President of Engineering

Ron joins AppDirect with 25 years of experience in the tech industry. Prior to AppDirect, Ron was Senior Vice President of Engineering at BigCommerce where he spearheaded the company's expansion to San Francisco. Previously, Ron was Director of Engineering at Twitter where he led the Engineering Services teams from 2012 thru its IPO. In 2004, Ron joined pre-IPO Salesforce where he held various leadership roles in Engineering and Corporate Development during his 8+ year tenure. Ron often mentors entrepreneurs and is a startup advisor within the First Round Capital Expert Network. Ron enjoys international travel and has been a Golden State Warriors fan since 2009.

Nate Dickerman

Nate Dickerman

Vice President of Sales

Nate joins AppDirect with nearly 20 years of enterprise software sales experience. Prior to AppDirect, he spent over 5 years at Autodesk where he helped build and scale Autodesk's global cloud product lifecycle management software business to hundreds of new customers. Nate spent the previous 5 years at PTC in various sales leadership roles and most recently as Vice President of Mid-Market Sales in North America. He began his sales career at IBM. He has a B.S. in Economics and an M.B.A. in Marketing Management from Santa Clara University. When not spending time with his wife and 3 children, Nate enjoys playing basketball, mountain biking, golfing, and running.


John Rakow

General Counsel

John joined AppDirect in 2016 and serves as General Counsel, leading the global legal department. Prior to AppDirect, John was the SVP for Business and Legal Affairs at Space Systems/Loral, a commercial satellite manufacturer, and before that the GC of Asurion, a privately held mobile phone insurance company. Earlier in his career, he held a variety of legal positions within the government, in private practice and in-house with public and private companies.


Joe Mardini

General Manager, AppHelp

As General Manager of AppHelp, Joe is responsible for the overall performance and management of the company's business operations. A collaborative and empowering leader who builds high performance teams, Joe has demonstrated specialized expertise related to business re-engineering, call centre management, process improvement, relationship management, change management, business development, outsourcing and expanding routes to market. Previously, Joe led IBM's outsourcing offering for SMB, before moving on to Vice President positions of Data Centre Solutions, Infrastructure Services and SMB at Bell Canada. Most recently, Joe served as Chief Operating Officer for SherWeb, a leading Cloud solution provider in both hosting and distribution. Joe is a graduate of the John Molson School of Business at Concordia University. He has served on the board of Junior Achievement of Canada and Force Avenir.


Emanuel Bertolin

General Manager, AppDevices

Emanuel, also known as Bert, joined AppDirect through the acquisition of AppCarousel and now leads the AppDevices business unit of AppDirect.  As General Manager of AppDevices, Emanuel is responsible for the overall performance and management of the unit's business operations. Emanuel is a strong believer in the amazing results that can be achieved by an empowered team of people working well together. Previously, Emanuel was the CEO of Wmode, a mobile phone software company that rebranded to AppCarousel. He is a graduate of the University of Alberta with a degree in computing science and holds a diploma in electronics engineering from Northern Alberta Institute of Technology.