AppDirect Leadership

Company

Leadership

Nicolas Desmarais

Chairman & Co-CEO

Nicolas founded AppDirect in 2009 with Daniel Saks, and serves as AppDirect's Chairman and Co-CEO. Nicolas is focused on the evolution of AppDirect's product, investor relations, and overseeing the implementation of new marketplaces.

Chairman & Co-CEO

Nicolas Desmarais

Before co-founding AppDirect, Nicolas worked at Bain & Company as a management consultant focused on media and business services. Nicolas holds a bachelor's degree with a double major in economics and political science from Amherst College. In his spare time, Nicolas enjoys outdoor activities and traveling to new countries.

Daniel Saks

President & Co-CEO

Daniel is President and Co-CEO of AppDirect, which he founded in 2009 with Nicolas Desmarais. Daniel has helped shaped AppDirect to be the global ecosystem for cloud services by leading with innovative technology & game-changing partnerships.

President & Co-CEO

Daniel Saks

A sought-after expert in cloud and startup innovation, he was named to the 2015 Forbes 30 Under 30 Enterprise Technology list and has spoken at numerous industry conferences, including Web Summit, Collision, CeBIT, and more. Prior to AppDirect, Daniel worked in finance and investment banking, and has pursued other entrepreneurial projects. He holds degrees from McGill and Harvard universities.

Renée Bergeron

Senior VP & General Manager of Agent Services

Renée joined AppDirect with over 25 years of management and channel experience. As General Manager of the Agent Services division, she is responsible for sales, marketing, service delivery, and business development.

Renée Bergeron

Senior VP & General Manager of Agent Services

Renée is a seasoned channel leader who most recently spent 10 years at the helm of the global cloud go-to-market organization at Ingram Micro. She previously oversaw the development of innovative solutions across managed security and cloud computing for Fujitsu America, led IT divisions at media and banking companies, was a CIO at a financial institution, and was a director at an international technology consulting firm. She holds a Bachelor's in computer science from Sherbrooke University and a Master's degree from McGill University.

Emanuel Bertolin

Senior VP & General Manager of Provider Services

Emanuel, also known as Bert, joined AppDirect through the acquisition of AppCarousel and now leads the company's Provider Services division. In his role, Bert leads the division's sales, marketing, business development, and other key functions.

Senior VP & General Manager of Provider Services

Emanuel Bertolin

Bert is a strong believer in the amazing results that an empowered team who works well together can achieve. Highlights of his 25-plus years in technology include founding and acting as the CEO of Wmode, a mobile phone software company that later became AppCarousel, and working in the control systems industry for Telvent, now Schneider Electric. He graduated from the University of Alberta with a degree in computing science, and also holds a diploma in electronics engineering from the Northern Alberta Institute of Technology.

Andy Sen

Chief Technology Officer

Andy joined as the technical co-founder of AppDirect in 2009, and currently leads the Engineering team. Andy is a long-time proponent of Agile software processes and rapid development cycles with over 15 years of experience.

Chief Technology Officer

Andy Sen

Previously, Andy headed product management for Salesforce.com’s AppExchange marketplace. He has also been responsible for implementing the world’s first and largest digital photo print-to-store service at Walmart.com. Andy graduated with a bachelor’s degree in computer science from the Georgia Institute of Technology and started his career as a consultant for the eBusiness group at IBM Global Services. In his free time, he enjoys traveling with his wife and family.

Mark Liu

General Counsel

Mark joined AppDirect with over 15 years of experience in corporate law. At AppDirect, Mark is responsible for leading the worldwide legal function.

General Counsel

Mark Liu

Mark has previously served as General Counsel at public and private technology and software companies, including most recently as General Counsel at SugarCRM and before that at Meru Networks. Mark started his legal career at Wilson Sonsini Goodrich & Rosati. Mark holds a BA from Cornell University and a JD from The University of Texas School of Law.

Deb Tenenbaum

Senior Vice President, Chief People Officer

Deb joined AppDirect with more than 20 years of experience in human resources, business leadership, and executive coaching at a number of high-growth technology companies, guiding organizations from start-up stage, through acquisitions, to IPO.

Deb Tenenbaum

Senior Vice President, Chief People Officer

Deb was previously Chief People Officer at Yapstone where she led efforts to drive hyper-growth through aggressive hiring, redefining processes, cultural transformation, employment branding, and more. She has also led the People and Communications functions at Epicor Software, Charles Schwab, Rearden Commerce, Loudcloud/Opsware, and Netscape. In 2019, she was named one of the year's Most Influential Women in Payments by PaymentSource. She holds a Bachelor's from UC Santa Barbara and a Master's from the University of San Francisco.

Ty Nam

Senior VP of Customer Success

Ty joined AppDirect with over 25 years of customer success, sales, and GTM operations experience delivering enterprise software and consulting services for Global 1000 customers. He oversees customer success, support, and professional services.

Ty Nam

Senior VP of Customer Success

Prior to AppDirect, Ty was responsible for scaling GTM operations supporting customer success, sales, and product management for Pivotal (IPO in 2018, acquired by VMware in 2019). Ty previously held senior management positions in customer operations, professional service, and sales at both high growth start-ups and public companies including Guavus, VeriSign, inCode, Northpoint Communications, and Deloitte Consulting. Ty holds a bachelor’s degree in Finance from University of Illinois and an MBA from the University of Michigan.

Jonathan Reid

Senior VP of Global Sales & Business Development

Jonathan joined AppDirect with over 25 years of international sales, strategy and business development experience. He has worked in 82 countries and lived on four continents before settling with his family in San Francisco in 2009.

Senior Vice President, Global Sales & Business Development

Jonathan Reid

Prior to AppDirect, Jonathan was Worldwide Managing Director for Cloud and Hosted Sales at Cisco Systems, following Cisco’s acquisition of BroadSoft, the global leader in Cloud Unified Communications. Jonathan has held senior management positions at other successful start-ups including Sylantro Systems and Syndeo Corporation, and performed venture capital and strategy consulting at Accenture. Jonathan holds a 1st class bachelor’s degree in Aerospace Engineering from Bristol University and MBA from Europe’s leading business school, INSEAD.

Rita Bereski

Vice President of Digital Transformation Services

Rita joined AppDirect through the acquisition of AppCarousel and leads the global Digital Transformation Services team. Rita brings over 20 years of experience transforming business opportunities into delivered technology solutions.

Rita Bereski

Vice President of Digital Transformation Services

Rita is committed to continuous improvement while building relationships and providing the highest level of service to the customer. She graduated from the Southern Alberta Institute of Technology, with placement on the President’s Honors List, from the business administration program. Based in Calgary, Canada, Rita can be found in a cold hockey arena cheering on her children in her spare time.

Michael Cassin

Vice President of Product

Michael joined AppDirect with 20 years of experience leading product teams at industry leading companies in Silicon Valley. Before joining, Michael led the team at Visa enabling highly secure and scalable digital payment experiences globally.

Vice President of Product

Michael Cassin

Prior to his 5 years at Visa, Michael spent 6 years in product leadership roles at PayPal and, before that, 3 years in product at VeriSign. Michael holds an MBA from New York University Stern School of Business and a bachelor's in Electrical Engineering Technology from the State University of New York, University Center at Binghamton. Outside of work, he enjoys hiking in and exploring the great outdoors with his wife and young daughter and honing his skills as an avid home chef.

Andy Ellerhorst

Chief of Staff and Vice President of Operations

Andy joined AppDirect with over 15 years of experience in high-growth start-ups. Currently, he is responsible for managing initiatives that drive improvements for customers and employees, as well as M&A and integration processes.

VP of Operations and Chief of Staff

Andy Ellerhorst

Prior to AppDirect he was the COO of social shopping service Luvocracy, which was acquired by Walmart in 2014. Prior to 2011, he ran Marketing and Analytics at social gaming company A Bit Lucky (acquired by Zynga). Andy started his career at Documental Solutions, which became the industry-standard SaaS decision-support solution for the defense industry where he was responsible for customers globally (acquired by IHS). Andy holds a BA in Economics from American University and an MBA from the University of Michigan.

Lennart Lepner

Vice President of Finance

Lennart joined AppDirect in 2012 and serves as Vice President of Finance, overseeing global Accounting and Strategic Finance functions. He is responsible for accounting, treasury and tax, billing operations, FP&A and finance sales operations.

Vice President of Finance

Lennart Lepner

Before joining AppDirect, Lennart worked in New York as an investment banker advising financial service clients on mergers and acquisitions and equity and debt financing transactions. Lennart holds a bachelor's degree with a double major in economics and psychology from Amherst College. In his spare time, Lennart enjoys playing tennis and exploring the greater Bay Area with his wife.

Kam Rawal

Vice President of Channel Enablement

Kam joined AppDirect with over 20 years of experience working in various senior leadership roles such as Channel Performance Management, Operations Support, Customer Care & GM for the Inside Sales Team at Rogers Communications & Bell Canada.

Vice President of Channel Enablement

Kam Rawal

Kam was previously the Global Head of Services at AppDirect. Kam is responsible for leading our Channel Enablement Team which includes Digital Growth, Support Services and Managing Relationships with Software and Channel Partners. Kam holds a Bachelor's Degree and has completed the Queen's Operations Leadership Program from Queen's School of Business. Kam is a huge Hockey and Baseball fan and calls Toronto Canada home.

Joshua Schnoll

Vice President of Marketing

Joshua joined AppDirect with over 18 years of product and marketing experience. He is responsible for Demand Generation, Field Marketing, Design, Web Development and Product Marketing.

Vice President of Marketing

Joshua Schnoll

Previous to AppDirect, Joshua led Product Marketing at FICO and held a variety of marketing, product and strategy roles at Microsoft and Sun Microsystems. He has a BA in International Relations from Pomona College and an MBA from the Anderson School at UCLA, where he was also an International Management Fellow.

Jerry Sherman

Vice President of User Experience

Jerry joined AppDirect with more than 25 years of experience at leading enterprise software companies. Jerry joined from MobileIron, where he led user experience for all mobile and web-based products.

Vice President of User Experience

Jerry Sherman

Jerry spent over 10 years at Salesforce, starting as the company’s first program manager, building the user experience team, and managing a variety of teams in the R&D and product organizations. He has also spent 12 years in management and individual contributor roles at DoubleClick, NetGravity, Netscape, Oracle, and IBM. Jerry holds an MBA from the University of California, Davis, and a Bachelor’s in English from Santa Clara University. In his spare time, he enjoys running, hiking, cooking, and keeping his 1970 Ford pickup truck running.

Mathew Spolin

Vice President of Engineering

Mathew joined AppDirect with over 15 years of experience in technology leadership. Before AppDirect, Mathew was Founder & CTO at Sproutling, where he developed the world's first sensing, learning, & predicting baby monitor (acquired by Mattel).

Vice President of Engineering

Mathew Spolin

Previously, Mathew was Co-Founder and CTO of DoubleDutch, creating the technology for the leading live event management platform. He has also been responsible for implementing the largest private database of human gene sequence information in the world for Human Genome Sciences (IPO, then acquired by GlaxoSmithKline). Mathew started his career in Washington DC doing federal contracting at age 12, and holds a BS from American University. In his spare time, Mathew enjoys photography and traveling with his wife and their son and daughter.

Learn more about the AppDirect team.