AppDirect Leadership

Company

Leadership

Nicolas Desmarais

Chairman & Co-CEO

Nicolas founded AppDirect in 2009 with Daniel Saks, and serves as AppDirect's Chairman and Co-CEO. Nicolas is focused on the evolution of AppDirect's product, investor relations, and overseeing the implementation of new marketplaces.

Chairman & Co-CEO

Nicolas Desmarais

Before co-founding AppDirect, Nicolas worked at Bain & Company as a management consultant focused on media and business services. Nicolas holds a bachelor's degree with a double major in economics and political science from Amherst College. In his spare time, Nicolas enjoys outdoor activities and traveling to new countries.

Daniel Saks

President & Co-CEO

Daniel is President and Co-CEO of AppDirect, which he founded in 2009 with Nicolas Desmarais. Daniel has helped shaped AppDirect to be the global ecosystem for cloud services by leading with innovative technology & game-changing partnerships.

President & Co-CEO

Daniel Saks

A sought-after expert in cloud and startup innovation, he was named to the 2015 Forbes 30 Under 30 Enterprise Technology list and has spoken at numerous industry conferences, including Web Summit, Collision, CeBIT, and more. Prior to AppDirect, Daniel worked in finance and investment banking, and has pursued other entrepreneurial projects. He holds degrees from McGill and Harvard universities.

Andy Sen

Chief Technology Officer

Andy joined as the technical co-founder of AppDirect in 2009, and currently leads the Engineering team. Andy is a long-time proponent of Agile software processes and rapid development cycles with over 15 years of experience.

Chief Technology Officer

Andy Sen

Previously, Andy headed product management for Salesforce.com’s AppExchange marketplace. He has also been responsible for implementing the world’s first and largest digital photo print-to-store service at Walmart.com. Andy graduated with a bachelor’s degree in computer science from the Georgia Institute of Technology and started his career as a consultant for the eBusiness group at IBM Global Services. In his free time, he enjoys traveling with his wife and family.

Emanuel Bertolin

General Manager of Platform Services

Emanuel, also known as Bert, joined AppDirect through the acquisition of AppCarousel & leads the Monetization Services business unit of AppDirect. Emanuel is responsible for the overall performance & management of the unit's business operations.

General Manager of Platform Services

Emanuel Bertolin

Emanuel is a strong believer in the amazing results that can be achieved by an empowered team of people working well together. His 25+ year tech career includes being a founder and the CEO of Wmode, a mobile phone software company that rebranded to AppCarousel and working in the control systems industry for Telvent (now Schneider Electric). He is a graduate of the University of Alberta with a degree in computing science and holds a diploma in electronics engineering from Northern Alberta Institute of Technology.

Michael Cassin

Vice President of Product

Michael joined AppDirect with 20 years of experience leading product teams at industry leading companies in Silicon Valley. Before joining, Michael led the team at Visa enabling highly secure and scalable digital payment experiences globally.

Vice President of Product

Michael Cassin

Prior to his 5 years at Visa, Michael spent 6 years in product leadership roles at PayPal and, before that, 3 years in product at VeriSign. Michael holds an MBA from New York University Stern School of Business and a bachelor's in Electrical Engineering Technology from the State University of New York, University Center at Binghamton. Outside of work, he enjoys hiking in and exploring the great outdoors with his wife and young daughter and honing his skills as an avid home chef.

Andy Ellerhorst

Chief of Staff and Vice President of Operations

Andy joined AppDirect with over 15 years of experience in high-growth start-ups. Currently, he is responsible for managing initiatives that drive improvements for customers and employees, as well as M&A and integration processes.

VP of Operations and Chief of Staff

Andy Ellerhorst

Prior to AppDirect he was the COO of social shopping service Luvocracy, which was acquired by Walmart in 2014. Prior to 2011, he ran Marketing and Analytics at social gaming company A Bit Lucky (acquired by Zynga). Andy started his career at Documental Solutions, which became the industry-standard SaaS decision-support solution for the defense industry where he was responsible for customers globally (acquired by IHS). Andy holds a BA in Economics from American University and an MBA from the University of Michigan.

Lennart Lepner

Vice President of Finance

Lennart joined AppDirect in 2012 and serves as Vice President of Finance, overseeing global Accounting and Strategic Finance functions. He is responsible for accounting, treasury and tax, billing operations, FP&A and finance sales operations.

Vice President of Finance

Lennart Lepner

Before joining AppDirect, Lennart worked in New York as an investment banker advising financial service clients on mergers and acquisitions and equity and debt financing transactions. Lennart holds a bachelor's degree with a double major in economics and psychology from Amherst College. In his spare time, Lennart enjoys playing tennis and exploring the greater Bay Area with his wife.

Mark Liu

General Counsel

Mark joined AppDirect with over 15 years of experience in corporate law. At AppDirect, Mark is responsible for leading the worldwide legal function.

General Counsel

Mark Liu

Mark has previously served as General Counsel at public and private technology and software companies, including most recently as General Counsel at SugarCRM and before that at Meru Networks. Mark started his legal career at Wilson Sonsini Goodrich & Rosati. Mark holds a BA from Cornell University and a JD from The University of Texas School of Law.

Kam Rawal

Vice President of Channel Enablement

Kam joined AppDirect with over 20 years of experience working in various senior leadership roles such as Channel Performance Management, Operations Support, Customer Care & GM for the Inside Sales Team at Rogers Communications & Bell Canada.

Vice President of Channel Enablement

Kam Rawal

Kam was previously the Global Head of Services at AppDirect. Kam is responsible for leading our Channel Enablement Team which includes Digital Growth, Support Services and Managing Relationships with Software and Channel Partners. Kam holds a Bachelor's Degree and has completed the Queen's Operations Leadership Program from Queen's School of Business. Kam is a huge Hockey and Baseball fan and calls Toronto Canada home.

Jonathan Reid

Senior Vice President of Global Sales & Business Development

Jonathan joined AppDirect with over 25 years of international sales, strategy and business development experience. He has worked in 82 countries and lived on four continents before settling with his family in San Francisco in 2009.

Senior Vice President, Global Sales & Business Development

Jonathan Reid

Prior to AppDirect, Jonathan was Worldwide Managing Director for Cloud and Hosted Sales at Cisco Systems, following Cisco’s acquisition of BroadSoft, the global leader in Cloud Unified Communications. Jonathan has held senior management positions at other successful start-ups including Sylantro Systems and Syndeo Corporation, and performed venture capital and strategy consulting at Accenture. Jonathan holds a 1st class bachelor’s degree in Aerospace Engineering from Bristol University and MBA from Europe’s leading business school, INSEAD.

Joshua Schnoll

Vice President of Marketing

Joshua joined AppDirect with over 18 years of product and marketing experience. He is responsible for Demand Generation, Field Marketing, Design, Web Development and Product Marketing.

Vice President of Marketing

Joshua Schnoll

Previous to AppDirect, Joshua led Product Marketing at FICO and held a variety of marketing, product and strategy roles at Microsoft and Sun Microsystems. He has a BA in International Relations from Pomona College and an MBA from the Anderson School at UCLA, where he was also an International Management Fellow.

Mathew Spolin

Vice President of Engineering

Mathew joined AppDirect with over 15 years of experience in technology leadership. Before AppDirect, Mathew was Founder & CTO at Sproutling, where he developed the world's first sensing, learning, & predicting baby monitor (acquired by Mattel).

Vice President of Engineering

Mathew Spolin

Previously, Mathew was Co-Founder and CTO of DoubleDutch, creating the technology for the leading live event management platform. He has also been responsible for implementing the largest private database of human gene sequence information in the world for Human Genome Sciences (IPO, then acquired by GlaxoSmithKline). Mathew started his career in Washington DC doing federal contracting at age 12, and holds a BS from American University. In his spare time, Mathew enjoys photography and traveling with his wife and their son and daughter.

Learn more about the AppDirect team.