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Nicolas Desmarais

Chairman & Co-CEO

Nicolas founded AppDirect in 2009 with Daniel Saks, and serves as AppDirect's Chairman and Co-CEO. Nicolas is focused on the evolution of AppDirect's product, investor relations, and overseeing the implementation of new marketplaces for our customers. Before co-founding AppDirect, Nicolas worked at Bain & Company as a management consultant focused on media and business services. Nicolas holds a bachelor's degree with a double major in economics and political science from Amherst College. In his spare time, Nicolas enjoys outdoor activities and traveling to new countries.


Daniel Saks

President & Co-CEO

Daniel is President and Co-CEO of AppDirect, which he founded in 2009 with Nicolas Desmarais. Under Daniel’s leadership, AppDirect has helped shape the global ecosystem for cloud services and continues to lead with innovative technology and game-changing partnerships. A sought-after expert in cloud and startup innovation, he was named to the 2015 Forbes 30 Under 30 Enterprise Technology list and has spoken at numerous industry conferences, including Web Summit, Collision, CeBIT, and more. Prior to AppDirect, Daniel worked in finance and investment banking, and has pursued other entrepreneurial projects. He holds degrees from McGill and Harvard universities.


Andy Sen

Chief Technology Officer

Andy joined Nicolas and Daniel as the technical co-founder of AppDirect in 2009, and currently leads the Engineering team. Andy is a long-time proponent of Agile software processes and rapid development cycles with over 15 years of eCommerce and web application development experience. Previously, Andy headed product management for Salesforce.com’s AppExchange marketplace. He has also been responsible for implementing the world’s first and largest digital photo print-to-store service at Walmart.com. Andy graduated with a bachelor’s degree in computer science from the Georgia Institute of Technology and started his career as a consultant for the eBusiness group at IBM Global Services. In his free time, he enjoys traveling with his wife and family.


Emanuel Bertolin

General Manager of Platform Services

Emanuel, also known as Bert, joined AppDirect through the acquisition of AppCarousel and now leads the Monetization Services business unit of AppDirect. As General Manager, Emanuel is responsible for the overall performance and management of the unit's business operations. Emanuel is a strong believer in the amazing results that can be achieved by an empowered team of people working well together. His 25+ year tech career includes being a founder and the CEO of Wmode, a mobile phone software company that rebranded to AppCarousel and working in the control systems industry for Telvent (now Schneider Electric). He is a graduate of the University of Alberta with a degree in computing science and holds a diploma in electronics engineering from Northern Alberta Institute of Technology.


Mark Liu

General Counsel

Mark joined AppDirect with over 15 years of experience in corporate law. At AppDirect, Mark is responsible for leading the worldwide legal function. Mark has previously served as General Counsel at public and private technology and software companies, including most recently as General Counsel at SugarCRM and before that at Meru Networks. Mark started his legal career at Wilson Sonsini Goodrich & Rosati. Mark holds a BA from Cornell University and a JD from The University of Texas School of Law.

Jonathan Reid

Senior Vice President, Global Sales & Business Development

Jonathan joined AppDirect with over 25 years of international sales, strategy and business development experience. Prior to AppDirect, Jonathan was Worldwide Managing Director for Cloud and Hosted Sales at Cisco Systems, following Cisco’s acquisition of BroadSoft, the global leader in Cloud Unified Communications. Prior to BroadSoft, Jonathan has held senior management positions at other successful start-ups including Sylantro Systems and Syndeo Corporation. Before working in high-tech start-ups, Jonathan performed venture capital and strategy consulting at Andersen Consulting (now Accenture). He has worked in 82 countries and lived on four continents before settling with his family in San Francisco in 2009. Jonathan holds a 1st class bachelor’s degree in Aerospace Engineering from Bristol University and MBA from Europe’s leading business school, INSEAD.


Anna Meyer

Vice President of People

Anna joined AppDirect in 2018 and serves as Vice President of People. In this role, Anna is responsible for helping AppDirect build a talented and engaged workforce, as well as a strong culture which represents our company values. Prior to AppDirect, Anna was the Chief People Officer at SmartThings, an IoT company in the smart home space, and has held a variety of HR leadership roles in companies such as Intuit and GE. She has called San Francisco home since 2003, and enjoys interior design, yoga, and spending time outdoors with her young son.


Lennart Lepner

Vice President of Finance

Lennart joined AppDirect in 2012 and serves as Vice President of Finance, overseeing global Accounting and Strategic Finance functions. He is responsible for accounting, treasury and tax, billing operations, FP&A and finance sales operations at AppDirect. Before joining AppDirect, Lennart worked in New York as an investment banker advising financial service clients on mergers and acquisitions and equity and debt financing transactions. Lennart holds a bachelor's degree with a double major in economics and psychology from Amherst College. In his spare time, Lennart enjoys playing tennis and exploring the greater bay area with his wife.


Michael Cassin

Vice President of Product

Michael came to AppDirect with 20 years of experience leading product teams at innovative and industry leading companies in Silicon Valley. He joins the company from Visa, where he led the core tokenization platform within VisaNet, enabling highly secure and scalable digital payment experiences globally. Prior to his 5 years at Visa, Michael spent 6 years in product leadership roles at PayPal and, before that, 3 years in product at VeriSign. Michael holds an MBA from New York University Stern School of Business and a bachelor's in Electrical Engineering Technology from the State University of New York, University Center at Binghamton. Outside of work, he enjoys hiking in and exploring the great outdoors with his wife and young daughter and honing his skills as an avid home chef.


Mathew Spolin

Vice President of Engineering

Mathew joined AppDirect with over 15 years of experience in technology leadership. Prior to AppDirect, Mathew was Founder and CTO at Sproutling, where he developed the world's first sensing, learning, and predicting baby monitor (acquired by Mattel). Previously, Mathew was Co-Founder and CTO of DoubleDutch, creating the technology for the leading live event management platform. He has also been responsible for implementing the largest private database of human gene sequence information in the world for Human Genome Sciences (IPO, then acquired by GlaxoSmithKline). Mathew started his career in Washington DC doing federal contracting at age 12, and holds a BS from American University. In his spare time, Mathew enjoys photography and traveling with his wife Cheri and their son and daughter.


Joshua Schnoll

Vice President of Marketing

Joshua joined AppDirect with over 18 years of product and marketing experience. He is responsible for Demand Generation, Field Marketing, Design, Web Development and Product Marketing. Previous to AppDirect, Joshua led Product Marketing at FICO and held a variety of marketing, product and strategy roles at Microsoft and Sun Microsystems. He has a BA in International Relations from Pomona College and an MBA from the Anderson School at UCLA, where he was also an International Management Fellow.


Kam Rawal

Vice President of Channel Enablement

Kam joined AppDirect with over 20 years of experience working in various senior leadership roles such as Channel Performance Management, Operations Support, Customer Care and GM for the Inside Sales Team at Rogers Communications and Bell Canada. Kam was previously the Global Head of Services at AppDirect. Kam is responsible for leading our Channel Enablement Team which includes Digital Growth, Support Services and Managing Relationships with Software and Channel Partners. Kam holds a Bachelor's Degree and has completed the Queen's Operations Leadership Program from Queen's School of Business. Kam is a huge Hockey and Baseball fan and calls Toronto Canada home.


Andy Ellerhorst

Vice President of Customer Success

Andy joined AppDirect with over 15 years of experience in high-growth start-ups. He is responsible for Account Management, Platform Success and Support. Prior to AppDirect he was the COO of social shopping service Luvocracy, which was acquired by Walmart in 2014. Prior to 2011, he ran Marketing and Analytics at social gaming company A Bit Lucky (acquired by Zynga). Andy started his career at Documental Solutions, which became the industry-standard SaaS decision-support solution for the defense industry where he was responsible for customers globally (acquired by IHS). Andy holds a BA in Economics from American University and an MBA from the University of Michigan.