Nicolas Desmarais

Chairman & Co-CEO

Nicolas founded AppDirect in 2009 with Daniel Saks, and serves as AppDirect's Chairman and Co-CEO. Nicolas is focused on the evolution of AppDirect's product, investor relations, and overseeing the implementation of new marketplaces for our channel partners. Before co-founding AppDirect, Nicolas worked at Bain & Company as a management consultant focused on media and business services. Nicolas holds a bachelor's degree with a double major in economics and political science from Amherst College. In his spare time, Nicolas enjoys outdoor activities and traveling to new countries.

Daniel Saks

President & Co-CEO

Daniel Saks is the Co-CEO of AppDirect, which he founded in 2009 with Nicolas Desmarais. Daniel plays a key role in the growth and development of AppDirect, from attracting a leading team, to nurturing relationships with customers and partners. Daniel’s presentation at the Under the Radar conference in the spring of 2011 resulted in AppDirect winning "Best in Show,” earning coverage in Wall Street Journal. Daniel received a BA in political science from McGill University then studied finance and accounting at Harvard. Prior to AppDirect, Daniel worked at Viant Capital, a boutique tech investment bank. In his free time, Daniel enjoys traveling, attending hockey games, and studying contemporary architecture and impressionist paintings.

Andy Sen

Chief Technology Officer

Andy joined Nicolas and Daniel as the technical co-founder of AppDirect in 2009, and currently leads the Engineering team. Andy is a long-time proponent of Agile software processes and rapid development cycles with over 15 years of eCommerce and web application development experience. Previously, Andy headed product management for Salesforce.com’s AppExchange marketplace. He has also been responsible for implementing the world’s first and largest digital photo print-to-store service at Walmart.com. Andy graduated with a bachelor’s degree in computer science from the Georgia Institute of Technology and started his career as a consultant for the eBusiness group at IBM Global Services. In his free time, he enjoys traveling with his wife and rambunctious three-year-old.

Richard Dufty

Senior Vice President, Worldwide Sales, Customer Success and Alliances

Richard Dufty joins AppDirect after spending eight years in various sales and leadership roles at Symantec, most recently as Senior Sales Director, Americas. In this position, he was responsible for all sales and channels for the Norton family of products, representing more than $1 billion in annual revenue with strategic partners such as Amazon, CenturyLink, and Comcast. Previously at Symantec, he was responsible for its new and emerging channels business and managed strategic partnerships with Facebook, AOL, Visa, and State Farm, among others. Prior to Symantec, Richard held senior sales roles at FrontRange Solutions, a leading SMB and mid-market CRM company. A native of Australia, he holds a bachelor's in Business from the University of Newcastle. Outside of work, Richard enjoys the ocean, grilling, and keeping up with his young daughter.

Mark Beebe

Vice President of Customer Operations

Mark comes to AppDirect with over 15 years of experience building and running global client services, strategic account management, support, and business operations for pioneering enterprise technology companies. Previously, Mark built and ran the Client Services organization for RichRelevance, a leading provider of digital marketing and analytics solutions. Previously, Mark served as GM and Head of Customer Success at Thomson Financial / Reuters, leading a new eCommerce platform in its corporate services division (acquired by NASDAQ). Mark is a Bay Area native, UC Berkeley Phi Beta Kappa graduate, and lives in San Francisco.

Sandi Kochhar

Vice President of People

Sandi Kochhar comes to Appdirect with over 15 years of experience building and growing operations teams in a global capacity. Sandi started her professional career serving as a Peace Corps Volunteer in Guinea, West Africa. Previously, Sandi was a Six Sigma Blackbelt at Honeywell, where she led global business transformation initiatives. After Honeywell, Sandi was the HR Director of Operational Excellence for SAP SuccessFactors. Sandi was most recently the Head of Global People Operations at Atlassian. Sandi has a BA in Sociology and French from Dickinson College and an MBA from Thunderbird. Sandi lives in the bay area with her husband and two daughters. Outside of work she can be found traveling and training for her next half marathon.

Kevin Swan

Vice President of Corporate Development

As Vice President of Corporate Development at AppDirect, Kevin brings a passion for building technology companies and is responsible for leading acquisitions and strategic initiatives. He was previously a partner at iNovia Capital, an early-stage venture capital firm and AppDirect investor. Prior to this, Kevin was a startup CEO and held roles in product management and engineering. Kevin has a B.Sc. in Mechanical Engineering from the University of Alberta and a M.S. in Mechanical Engineering from Stanford University where he focused on control systems and mechatronics. He lives in the San Francisco Bay area with his wife and four kids. Outside of work can usually be found at a hockey rink or baseball diamond.

Brion O'Connor

Senior Director of Marketing

Brion joins AppDirect with over 10 years marketing experience in hyper growth companies. He is responsible for the Marketing, Design, Web Development and Sales Development departments. Previous to AppDirect, he spent 5 1/2 years at LinkedIn where he built out and led marketing teams across various functions - demand generation, product marketing, growth, strategy, content and marketing operations.  Prior to 2011, he ran a product and online team at Hostelworld in Dublin, Ireland. This was preceded by running a digital marketing team with GroupM from their Madrid office. Originally from Ireland, he has called San Francisco home since 2013.

Lennart Lepner

Senior Director, Strategic Finance

Lennart joined AppDirect in 2012 and serves as Head of Finance and Business Operations. Lennart is focused on financial strategy and operations. He is leading FP&A, investor relations, and finance sales operations at AppDirect. Before joining AppDirect, Lennart worked in New York as an investment banker advising financial service clients on mergers and acquisitions and equity and debt financing transactions. Lennart holds a bachelor's degree with a double major in economics and psychology from Amherst College. In his spare time, Lennart enjoys playing tennis and exploring the greater bay area with his wife.

Michael Cassin

Vice President of Product

Michael comes to AppDirect with 20 years of experience leading product teams at innovative and industry leading companies in Silicon Valley. He joins the company from Visa, where he led the core tokenization platform within VisaNet, enabling highly secure and scalable digital payment experiences globally. Prior to his 5 years at Visa, Michael spent 6 years in product leadership roles at PayPal and, before that, 3 years in product at VeriSign. Michael holds an MBA from New York University Stern School of Business and a bachelor's in Electrical Engineering Technology from the State University of New York, University Center at Binghamton. Outside of work, he enjoys hiking in and exploring the great outdoors with his wife and young daughter and honing his skills as an avid home chef.

John Rakow

General Counsel

John joined AppDirect in 2016 and serves as General Counsel, leading the global legal department. Prior to AppDirect, John was the SVP for Business and Legal Affairs at Space Systems/Loral, a commercial satellite manufacturer, and before that the GC of Asurion, a privately held mobile phone insurance company. Earlier in his career, he held a variety of legal positions within the government, in private practice and in-house with public and private companies.

Emiliano Conde

President of jBilling

Emiliano founded jBilling in 2002 with the simple idea that billing could be better. He has since  built a 100+ person company providing trusted billing solutions to organizations worldwide. Emiliano continues to provide long-term vision for the product, and mentors staff in all functional areas. He also serves on AppDirect’s leadership team, providing expertise in billing and software development. As a software industry thought leader, Emiliano speaks at high-profile events featuring modern software languages and cloud-native platforms. He spreads his passion by instructing a local after-school coding program. As a firm believer in work-life balance, Emiliano also enjoys spending time with his family and training for his next triathlon.

Joe Mardini

General Manager, AppHelp

As General Manager of AppHelp, Joe is responsible for the overall performance and management of the company's business operations. A collaborative and empowering leader who builds high performance teams, Joe has demonstrated specialized expertise related to business re-engineering, call centre management, process improvement, relationship management, change management, business development, outsourcing and expanding routes to market. Previously, Joe led IBM's outsourcing offering for SMB, before moving on to Vice President positions of Data Centre Solutions, Infrastructure Services and SMB at Bell Canada. Most recently, Joe served as Chief Operating Officer for SherWeb, a leading Cloud solution provider in both hosting and distribution. Joe is a graduate of the John Molson School of Business at Concordia University. He has served on the board of Junior Achievement of Canada and Force Avenir.

Emanuel Bertolin

General Manager, AppDevices

Emanuel, also known as Bert, joined AppDirect through the acquisition of AppCarousel and now leads the AppDevices business unit of AppDirect.  As General Manager of AppDevices, Emanuel is responsible for the overall performance and management of the unit's business operations. Emanuel is a strong believer in the amazing results that can be achieved by an empowered team of people working well together. Previously, Emanuel was the CEO of Wmode, a mobile phone software company that rebranded to AppCarousel.  He is a graduate of the University of Alberta with a degree in computing science and holds a diploma in electronics engineering from Northern Alberta Institute of Technology.