CEO and co-founder, Dan Saks, and speakers at the Engage conference

Our Story

From day one, we’ve made it possible for companies to thrive in the digital economy.



In 2009, two friends working in an apartment had an idea: What if it were easy for small businesses to find, buy, and use software that could help them succeed in a rapidly changing digital world?

The business world is changing—fast. We’re here to help.

They took their idea and created AppDirect, the company we know today as the world's leading subscription commerce platform. We believe that anyone can thrive in the digital economy with access to the right technology.

That’s why we have a singular focus on enabling companies that sell technology to transform into digital merchants. We provide solutions and expertise that allow merchants to quickly adopt recurring business models, drive substantial gross merchandise volume (GMV), and enjoy unparalleled freedom to grow.

Today, businesses are facing some of the most significant changes in the history of commerce. Single products are becoming platforms. Sole providers are partnering to become ecosystems. One-off purchases are becoming subscriptions. AppDirect is here to help technology merchants tackle these challenges head on, with best-in-class commerce solutions, sound strategy, and confidence.

CEO and co-founder, Dan Saks, speaking at a conference

AppDirect Secures $185 Million of Funding to Fuel Global Expansion

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Our Investors

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MONTREAL, QUEBEC

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Foundry Group

BOULDER, CO

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iNovia Capital

MONTREAL, QUEBEC

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JP Morgan

NEW YORK, NY

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MITHRIL

SAN FRANCISCO, CA

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StarVest Partners

NEW YORK, NY

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