AppDirect Powers the Digital Economy


Simplifying how businesses buy, sell, and manage technology.

AppDirect offers a B2B commerce platform for selling, buying, and managing recurring technology services



AppDirect offers a subscription commerce platform that makes it simple to sell any service, through any channel, on any device—including SaaS, IaaS and DaaS. Our platform opens up endless opportunities for commerce innovation, giving businesses the freedom to grow. AppDirect also powers AppSmart, a B2B technology marketplace and ecosystem connecting technology buyers with expert advisors to make it easier to sell, buy, and manage telecommunications, cloud, and other critical business services. Headquartered in San Francisco, AppDirect is trusted by brands such as Microsoft, Google, Comcast, Deutsche Telekom, Jaguar Land Rover, ADP, and many more.

AppDirect was named a Leader in The Forrester New Wave™: Marketplace Development Platforms, Q4 2021

  • Our Customers

    Discover how our customers are using the AppDirect platform to win in the digital economy

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  • Leadership

    AppDirect’s team has decades of collective cloud experience and a passion for helping companies reap the benefits of SaaS. Meet our leadership team.

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  • Press Center

    Read recent articles about AppDirect, as well as press releases announcing the latest AppDirect news.

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Be Seen. Be Yourself. Do Your Best Work

At AppDirect we have a unique culture where we want employees to thrive personally and professionally. Learn more about how to reach your peak performance through growing your career at AppDirect.

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