Where B2B
commerce happens

Meet the leading platform for selling, buying, and managing recurring technology services.

Launch your marketplace

AppDirect Named a Leader in The Forrester New Wave™: Marketplace Development Platforms

Sell technology services
Launch a white-labeled marketplace for selling your own or third-party recurring technology services.

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Buy technology services
Launch an internal IT marketplace for procuring and managing technology services.

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Power digital growth with monetization capabilities.

Whether you're a global brand or startup, our platform can power all your direct and indirect go-to-market channels.

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Launch a marketplace

Scale your business value with your own partner ecosystem.

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Offer self-service billing

A powerful, yet cost-effective billing solution for your cloud services on your own website.

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Automate sales

AppDirect enables your sales team with the tools to sell and order on behalf of customers.

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Create a referral program

Drive new revenue streams monetizing leads from referral and affiliate partners.

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Build a reseller network

Expand your indirect sales channel by enabling third-party resellers to sell your products.

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Access new routes to market

Reach more customers via our catalog, trusted advisors, and your white-label marketplace.

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Software

Source thousands of cloud products from the most trusted brands

Find all the essential software solutions your customers need for cloud and SaaS quotes, including collaboration and productivity tools, IT management, security, and core business applications.

Explore software solutions in the AppDirect catalog.

Infrastructure

Optimize workloads with Infrastructure

Power transformative cloud strategies and save costs by adding the leading hyperscalers to your technology portfolio, including AWS, GCP, Azure, and IBM. The AppDirect Catalog also provides colocation, SD-WAN, and disaster recovery solutions, so you can build the infrastructure best suited for the job, whether that’s a public, private, hybrid, or multi-cloud solution.

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Connectivity

Make communication the backbone of your business with Connectivity

Gain access to the top connectivity providers across UCaaS and CCaaS, internet, voice, network, business tv, and mobility through the AppDirect catalog. Leverage the power of a single platform to find, buy, and sell all the connectivity services that keep organizations running smoothly and stay ahead of changing needs.

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Energy

Keep your organization up and running with cost-friendly utilities

One of the biggest costs for many businesses are utilities. Discover leading electricity and natural gas providers in the AppDirect Catalog, find long-term budget certainty and take control of your energy costs for you or your customers. Find the best rates with our energy savings calculator to optimize spend with budget friendly plans.

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Manage the IT lifecycle with procurement capabilities

Procurement Marketplace

Streamline procurement with a single location to find and buy all the technology services that power your business.
Manage Your SaaS Spend

Consolidate application & subscription management and gain insights into your application usage to drive business decisions.
Optimize Workforce Identity and Data Management

Streamline employee lifecycle management and secure your workforce with centralized access across applications

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Trusted by leading companies around the globe.

"What we've been able to benefit from is a significant reduction in time to market, and an almost pure elimination of cost in bringing out new products."

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Customers Deutsche Telekom Lutz Frohlich 1

“For us it was very important to build an ecosystem that moves beyond software delivery and creates an additional value.”

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“We always like to say, ‘If there’s one thing we got right when we started, it was choosing AppDirect.’”

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Bringing world class business apps to the SME sector.

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AppDirect was instrumental in the launch of customer-facing marketplace for BT which helps subscribers transform their businesses with access to powerful cloud services.

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