The leading commerce platform for selling cloud services.

Powering millions of cloud subscriptions worldwide with our marketplace, billing, reseller, and distribution solutions.

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Grow both your direct and indirect software sales.





New Relic

Office 365



Intel Security



Your Product

Choose the products you want to sell.

AppDirect helps you be successful at any stage.

Whether you’re a global brand or new start­up, AppDirect is your go­-to partner to enable you to sell software.

  • Offer self-service billing
  • Automate sales
  • Create an affiliate and referral program
  • Distribute through marketplaces
  • Build a reseller network
  • Launch an app marketplace
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Revenue Growth Stages

AppDirect enables you to make data-driven decisions.

Track real­time performance indicators that will help you evaluate, refine, and expand your software distribution.

Driving SaaS Sales: Assisted Sales and Self-Service

When going to market with cloud services, what do providers need to do to help ensure that both their cloud assisted sales and self-service efforts are a success? Read this latest post in our “Building Blocks of SaaS GTM Success” series to learn about the fundamentals of assisted sales, as well as a user experience audit framework that can help optimize a self-service approach.


Driving SaaS Sales: Lead Generation and Bundles

One of the most important questions cloud service providers must answer is how do you attract customers to your store and get them to buy? In this post, the second in our ongoing series on SaaS go-to-market best practices, we’ll look at how to do just that, drive buyers to an online marketplace and compel them to make a purchase. 


Building Blocks for SaaS Go-to-Market Success

For businesses interested in selling cloud services, having a strong go-to-market plan in place from the very beginning can be the deciding factor in the ultimate success or failure of a marketplace. In this first of a series of posts, we’ll take a look at two key building blocks that create the foundation for a strong GTM approach.