The leading commerce platform for selling cloud services.

Powering millions of cloud subscriptions worldwide with our marketplace, billing, reseller, and distribution solutions.

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Grow both your direct and indirect software sales.





New Relic

Office 365



Intel Security



Your Product

Choose the products you want to sell.

AppDirect helps you be successful at any stage.

Whether you’re a global brand or new start­up, AppDirect is your go­-to partner to enable you to sell software.

  • Offer self-service billing
  • Automate sales
  • Create an affiliate and referral program
  • Distribute through marketplaces
  • Build a reseller network
  • Launch an app marketplace
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Revenue Growth Stages

AppDirect enables you to make data­‐driven decisions.

Track real­time performance indicators that will help you evaluate, refine, and expand your software distribution.

Building Blocks for SaaS Go-to-Market Success

For businesses interested in selling cloud services, having a strong go-to-market plan in place from the very beginning can be the deciding factor in the ultimate success or failure of a marketplace. In this first of a series of posts, we’ll take a look at two key building blocks that create the foundation for a strong GTM approach.


Breaking Down the Differences Between SaaS, IaaS, and PaaS

The cloud has changed how we think about IT infrastructure and technology resources. Today, IT professionals use faster, nimbler “as a service” computing resources. As with any technology, however, misconceptions and misunderstandings about these types of solutions are common. Read on to learn more about what each of these cloud categories entail, as well as how businesses are using SaaS, IaaS, and PaaS models to drive results.


Office 365 and Google Apps for Work: A Guide for Resellers

Microsoft Office 365 and Google Apps for Work are two of today's most popular cloud-based productivity solutions. How does a business decide which to use, and how do service providers and cloud resellers decide which product to offer their SMB customers? Read more about how to evaluate Microsoft and Google, and learn which solution appeals to which customer segments and why.