Strategy & Best Practices
Building a Human-Oriented AI Strategy: Elevating Workplace Interactions with AI Companions
By Rebecca Muhlenkort / July 9, 2025

In this article:
When it comes to workplace technology, one principle remains constant: technology should amplify human potential, not replace it. As AI adoption accelerates, McKinsey predicts that by 2030, 70% of organizations will have integrated AI technologies into their operations, underscoring the urgency of adopting AI tools that enhance human connectivity and foster innovation.
Gartner highlights that by 2027, 50% of organizations will abandon plans to significantly reduce customer service staff, recognizing AI's limitations as a complete replacement. This highlights the shift from AI as a novelty to a necessity, driving a focus on hybrid strategies that emphasize collaboration between AI and humans.
About this article
This article is part of our Thrive Blog Series, offering a glimpse into the kinds of trends and insights we’ll be exploring at Thrive 2025 in Austin, August 25-27. Watch for new posts on our blog through August.
The need for human-centered AI
Amidst the rising prominence of artificial intelligence in the business world, the focus has shifted from simple automation to creating AI solutions that act as true companions. Human-centered AI leverages technology to elevate workplace interactions by acting as a catalyst, amplifying the unique strengths of individuals and teams rather than rendering them obsolete.
Accenture suggests that AI deployment can increase productivity by up to 40%, but Gartner emphasizes that 95% of customer service leaders plan to keep human agents to strategically guide AI implementation, favoring a "digital first, not digital only" approach. This underscores the importance of leveraging AI as a catalyst for innovation and human potential, not merely as a tool for automation.
How AI companions redefine workplace interactions
AI companions bring multifaceted advantages, starting with their ability to streamline routine tasks—such as scheduling, data entry, and basic customer queries—allowing human talent to focus on nuanced, strategic challenges. Here's how AI companions enable human-centric workplace transformation:
1. Enhanced human connections
It’s clear that remote or hybrid work is here to stay. This places AI in a critical role to facilitate seamless communication and collaboration across different geographies. AI companions foster communication and collaboration by bridging gaps in remote working environments, offering real-time language translation, and supporting personalized interactions across geographies and cultures.
2. Empowering human potential
Adobe reports that 74% of creative professionals believe AI enhances creativity by reducing time spent on repetitive tasks, enabling them to focus on strategic challenges and innovative projects. AI companions amplify human capabilities, transforming efficiency into fuel for creativity.
3. Augmented decision-making
With access to advanced data analytics, AI companions help teams make data-backed decisions quickly. IDC predicts that by 2026, 80% of organizations will utilize AI-driven analytics to support decision-making, ensuring strategic insight and execution are driven by real-time data. AI companions act as strategic advisors, providing relevant information at the right time to improve decision-making processes.
The roadmap to a human-oriented AI strategy
Developing a human-oriented AI strategy involves crafting a roadmap that aligns AI integration with organizational goals:
Evaluate your current AI landscape: Determine which areas would benefit most from AI implementation, focusing on how AI can bridge gaps and improve processes without compromising human involvement.
Cultivate a culture of innovation: Ensure your organization's culture embraces AI as a partner rather than a replacement. Provide training and develop initiatives that champion collaboration between AI tools and human talent.
Define clear objectives: Establish strategic goals for integrating AI companions, ensuring alignment with overarching business objectives—whether it's reducing operational bottlenecks, enhancing customer experiences, or driving sustainable growth.
Action steps: executing a human-oriented AI strategy
Identify key stakeholders: Involve key stakeholders across teams to gather diverse perspectives and ensure comprehensive AI strategy development.
Select suitable AI tools: Choose AI tools that complement human roles, focusing on enhancing, rather than replacing, their responsibilities.
Iterate and evolve: Regularly assess the impact of AI integration, using feedback to refine strategies and achieve optimized human-AI collaboration.
Thrive 2025: exploring AI’s role in human connection
Want to dive deeper into how AI is empowering workplace interactions? Join our Thrive 2025 session on fostering human-oriented AI strategies for mastering digital transformation. Industry experts from Zoom will discuss real-world use cases using and provide actionable insights for ensuring AI enhances your organization's potential rather than limiting it.
Discover more insights and best practices at Thrive 2025, August 25-27 in Austin. Register today: www.appdirect.com/thrive
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