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AppDirect Blog

Your source for news and views on the trends, technology, and companies that are driving the digital economy worldwide.

Blog posts by Denise Sarazin

App Direct Advisor Sales and Marketing Tools blog

Customer & Partner Success

All the New Advisor Tools We Showcased at Channel Partners 2026

AppDirect brought a new suite of advisor tools to Channel Partners 2026. Explore how these new capabilities help advisors work more efficiently, strengthen customer conversations, and unlock growth across more opportunities and categories.

By Denise Sarazin / AppDirect / April 17, 2026

Get Found Get Chosen Get Paid blog

Strategy & Best Practices

Get Found, Get Chosen, Get Paid on the Ultimate Partner-led B2B Commerce Platform

The rules of provider growth are being rewritten. Marketplaces are the new storefront. Partners are the hidden growth engine, and AI is the new concierge. Now, AppDirect united them all with the acquisition of PartnerStack and Tackle.io and the definitive platform to win in the AI era.

By Denise Sarazin / AppDirect / April 14, 2026

Healthiest Workplace blog

News & Updates

AppDirect Honored as One of Canada's Healthiest Workplaces for 2026

AppDirect has been named one of Canada's Healthiest Workplaces for 2026. This recognition is a proud moment for AppDirect, reflecting the company's deep commitment to creating an environment where every employee can thrive. Learn more about the award and AppDirect's people-first initiatives that made it possible.

By Denise Sarazin / AppDirect / March 26, 2026

Driving Provider Success Blog

News & Updates

Driving Provider Success, Marketplace Expansion, and the Everything Store

AppDirect’s new Director of Provider Management is driving growth and innovation for technology vendors. Learn how this leadership hire strengthens technology vendor success and expands multi-channel opportunities across the ecommerce marketplace.

By Denise Sarazin / AppDirect / March 24, 2026

Build vs Buy blog

Technology Insights

Build vs Buy Software—How AI-enabled Software Development and Vibe Coding are Changing the Game

Choosing whether to build software internally or purchase an existing solution has long been a key decision for businesses. Today, the rise of AI and vibe coding to create software makes this choice increasingly complex. This article delves into these developments, with practical advice for technology decision-making.

By Denise Sarazin / AppDirect / March 10, 2026

How to unlock new mobility opportunities in 2026 Blog

Strategy & Best Practices

How to Unlock New Mobility Opportunities in 2026

“Mobility is still one of the biggest unmanaged expenses out there, and one that customers need to get under control,” according to AppDirect’s Rob Seemann. This article offers advisors concrete solutions for the top mobility pain points plaguing their customers in 2026.

By Denise Sarazin / AppDirect / February 26, 2026