AppDirect Blog

Strategy & Best Practices

Creating Product Profile Consistency on Your Marketplace: 8 Rules to Include in Your Style Guide

Help keep the visitors' eyes on the page for longer by creating a uniform marketplace. Access your go-to style guide for a consistent content approach for merchandising your marketplace.

By Sangita Bhowmik / AppDirect / Jul 19, 2022

Strategy & Best Practices

3 SEO Tips for Your B2B Marketplace: How to Drive Traffic Directly to Your Storefront

Do you know how many seconds you have to secure a user’s click to your marketplace? Find out and learn about the importance of optimizing your marketplace for search engines. Follow these tips to help users find your storefront first.

By Denise Sarazin / AppDirect / Jun 27, 2022

Strategy & Best Practices

Ecosystems in Action: Zendesk

How Zendesk established a winning partner ecosystem and started and scaled its value-based B2B marketplace. Find out how the company’s approach stack up to recommendations from industry experts.

By Rebecca Muhlenkort / AppDirect / Jun 07, 2022

News & Updates

Renée Bergeron Named to CRN’s Women of the Channel Power 100 List

AppDirect’s own Senior Vice President & General Manager of AppSmart, Renée Bergeron, has been named to CRN’s 2022 Power 100 List.

By Ideas @ AppDirect / AppDirect / May 10, 2022

Strategy & Best Practices

Building a Rich Partner Product Profile—Converting Browsers to Buyers

What does it take to evoke confidence in your integrated solutions? Shideh is back to review the elements that need to work together to convince your visitors to click the buy button.

By Shideh Rahmanian / AppDirect / May 03, 2022

News & Updates

AppDirect Merchants Can Now Sell Dropbox Business Product Suite

AppDirect and Dropbox have teamed up to allow merchants to sell Dropbox business products to their customers on the AppDirect subscription commerce platform.

By Ideas @ AppDirect / AppMarket / Apr 27, 2022