AppDirect Blog
Your source for news and views on the trends, technology, and companies that are driving the digital economy worldwide.
Blog posts by Rebecca Muhlenkort
Events
Unlock Marketshare with the New Expanded Emerging Tech Sales Workshop (ETSW+)
Level up your tech advisor expertise at the Expanded Emerging Tech Sales Workshop (ETSW+)! Learn to cross-sell, capture new revenue using the Technology Wheel, and dive deep into AI and hyperscalers. Unlock your business's potential—read on!By Rebecca Muhlenkort / AppDirect / May 12, 2025
Technology Insights
How AI Can Transform Education: Enhancing Learning with AI
Find out how Lakefield College School successfully integrated AI into education using Devs.ai. Learn how they are addressing key challenges like security and training, pioneering a dual assessment framework and enhancing learning in creative writing and math.By Rebecca Muhlenkort / AppDirect / April 21, 2025
Events
B2B Commerce Insights, Networking & Olympian Shaun White
Thrive is the must-attend event for B2B commerce leaders! This blog covers everything there is to know about Thrive 2025 so far. Learn about our special keynote and how you can benefit from three days of connections, 35+ hours of learning, networking with other B2B commerce leaders.By Rebecca Muhlenkort / AppDirect / March 10, 2025
Events
Discover, Connect & Celebrate With Us at CPExpo!
Dive into our line up at the industry's largest channel event. Gain exclusive insights from speaking sessions led by AppDirect, get a sneak preview into demo previews, and discover how technology providers can strategically expand with AppDirect's Provider Growth Program (PGP). Gear up for connectivity, insights, and growth.By Rebecca Muhlenkort / AppDirect / March 4, 2025
Technology Insights
Platform Insights: Balancing Agility and Efficiency with Confluent's Kafka Data Streaming
Discover how DevOps and the application of platforms like Confluent's Kafka Data Streaming have transformed application development and growth at AppDirect. Learn about our strategic pillars that impact customer outcomes, our journey with Kafka systems, and future AI innovations.By Rebecca Muhlenkort / AppDirect / February 13, 2025
Technology Insights
Why You Should Sell a Help-desk Solution: Your Strategic Opportunity
What is a help-desk solution? And why should you offer it? Learn how technology advisors and providers can harness managed services for optimized IT support, mitigating margin compression and spurring revenue growth.By Rebecca Muhlenkort / AppDirect / February 10, 2025