AppDirect Blog

Strategy & Best Practices

How to Win in an AI-Driven Marketplace Economy—Top Lessons from 2025

This curated recap of 2025’s top insights provides guidance and strategies about how leading companies are simplifying marketplace experiences, scaling ecosystems, accelerating AI impacts, and unlocking the full potential of unified lifecycle management. Read on to confidently lead and thrive in 2026.

By Denise Sarazin / AppDirect / December 19, 2025

Strategy & Best Practices

How to Create a Better Marketplace Experience with Composable Commerce

Composable commerce is redefining how marketplaces engage customers and partners by delivering unmatched personalization and agility. Learn how to use headless APIs, extensions, and automation to create standout, flexible commerce experiences that keep you ahead of the competition.

By Jonmichael Moy / AppDirect / November 26, 2025

Strategy & Best Practices

Get Comfortable Talking Security with Your Customers

A practical guide for tech advisors to confidently engage in cybersecurity conversations, understand risks, and support customers with essential security knowledge and resources

By Denise Sarazin / AppDirect / August 22, 2025

Strategy & Best Practices

Grow Your Revenues Through New Routes to Market

Explore four proven strategies to broaden your routes to market, sell more effectively into the SMB market, and achieve maximum revenue growth

By Denise Sarazin / AppDirect / August 21, 2025

Strategy & Best Practices

How to Land AWS Opportunities

Dive into the ins and outs of the hyperscaler opportunity, including AWS, Learn how to leverage vendor engagement, scalability, and strategic assessments to expand your marketplace portfolio.

By Rebecca Muhlenkort / AppDirect / August 14, 2025

Strategy & Best Practices

Boost Revenues from Every Technology Deal with Proven Cross-selling Techniques

72% of revenues are generated from selling to existing customers, and advisors who sell into multiple categories generate 2-3X more revenues on average. Learn how to spot cross-selling opportunities and build offers that drive bigger deals.

By Denise Sarazin / AppDirect / August 13, 2025