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AppDirect Blog

Your source for news and views on the trends, technology, and companies that are driving the digital economy worldwide.

Strategy & Best Practices

Marketplace Design Blog

Strategy & Best Practices

Nail Your Marketplace Design

With only a fraction of a second make a first impression, online marketplace design can be a tough nut to crack. Be ware of these dos and don'ts to set your store up for success.

By Vera Barile / AppMarket / Aug 22, 2022

3 Ways Blog

Strategy & Best Practices

3 Ways a Partner Summit Can Boost Your Ecosystem

How to build momentum with your partners- From structuring your agenda to generating buzz, find out the three ways a partner summit can boost your ecosystem.

By Ideas @ AppDirect / AppMarket / Aug 9, 2022

8 Rules Blog

Strategy & Best Practices

Creating Product Profile Consistency on Your Marketplace: 8 Rules to Include in Your Style Guide

Help keep the visitors' eyes on the page for longer by creating a uniform marketplace. Access your go-to style guide for a consistent content approach for merchandising your marketplace.

By Sangita Bhowmik / AppDirect / Jul 19, 2022

SEO Blog

Strategy & Best Practices

3 SEO Tips for Your B2B Marketplace: How to Drive Traffic Directly to Your Storefront

Do you know how many seconds you have to secure a user’s click to your marketplace? Find out and learn about the importance of optimizing your marketplace for search engines. Follow these tips to help users find your storefront first.

By Denise Sarazin / AppDirect / Jun 27, 2022

Zendesk Blog

Strategy & Best Practices

Ecosystems in Action: Zendesk

How Zendesk established a winning partner ecosystem and started and scaled its value-based B2B marketplace. Find out how the company’s approach stack up to recommendations from industry experts.

By Rebecca Muhlenkort / AppDirect / Jun 7, 2022

Product Profile Blog

Strategy & Best Practices

Building a Rich Partner Product Profile—Converting Browsers to Buyers

What does it take to evoke confidence in your integrated solutions? Shideh is back to review the elements that need to work together to convince your visitors to click the buy button.

By Shideh Rahmanian / AppDirect / May 3, 2022