AppDirect Blog
Your source for news and views on the trends, technology, and companies that are driving the digital economy worldwide.
Strategy & Best Practices
Strategy & Best Practices
How to Sell B2B SaaS: 10 Strategies for Success
Best practices for how to sell B2B SaaS effectively—especially in digital marketplaces—can be hard to come by, which is why we've collected 10 strategies that are being used by some of the world's most successful providers.By Ideas @ AppDirect / AppMarket / Mar 18, 2021
Strategy & Best Practices
Early Investment in Customer Experience: Your Key to Success
An AppDirect Add-On Store partner, Spiria provides customer-centric strategies, data-driven design, and value-led software development to build digita...By Ideas @ AppDirect / AppMarket / Jan 25, 2021
Strategy & Best Practices
B2B Subscription Commerce: Providing Resilience in Turbulent Times
The global economy continues to face unprecedented uncertainty in the wake of the COVID-19 pandemic. However, subscription commerce has emerged as one...By Ideas @ AppDirect / AppDirect / Dec 11, 2020
Strategy & Best Practices
Three Reasons Why SaaS Platforms Are a Must-Have Technology Today
Salesforce may not have invented software as a service (SaaS), but it certainly cemented the term in the public’s mind. Indeed, prior to Salesforce’s ...By Ideas @ AppDirect / AppDirect / Nov 02, 2020
Strategy & Best Practices
Delivering “Predictable” Innovation for Today’s Fast-Moving Digital Economy
If you work in the product management organization of a technology company, you know firsthand that the pace of technology change continues to acceler...By Michael Cassin / AppDirect / Oct 12, 2020
Strategy & Best Practices
The App Store Concept: From Novelty to Necessity
Just about anyone of a certain age can remember the excitement surrounding Apple’s introduction of the iPhone in 2007. Part of what made the launch su...By Ideas @ AppDirect / AppMarket / Sep 22, 2020