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AppDirect Blog

Your source for news and views on the trends, technology, and companies that are driving the digital economy worldwide.

Strategy & best practices

10 Strategies for How to Sell B2B SaaS

Strategy & Best Practices

How to Sell B2B SaaS: 10 Strategies for Success

Best practices for how to sell B2B SaaS effectively—especially in digital marketplaces—can be hard to come by, which is why we've collected 10 strategies that are being used by some of the world's most successful providers.

By Ideas @ AppDirect / AppMarket / Jan 28, 2020

Icims Executive Qa Blog

Strategy & Best Practices

Executive Q&A: How to Move from a Product-Focused Company to a Platform

iCIMS is a leading provider of cloud-based talent acquisition solutions that customers use to attract, engage, and hire employees. Founded in 2000, iC...

By Ideas @ AppDirect / AppMarket / Apr 11, 2019

Five Elements Mftg Marketplace Blog

Strategy & Best Practices

The Five Elements Every Manufacturer Needs for Marketplace Success

For today’s hardware and device makers, the race is on, not only to launch digital strategies around their physical products, but to also make their d...

By Ideas @ AppDirect / AppDevices / Aug 30, 2018

Build V Buy Mftg Blog

Strategy & Best Practices

Answering the Digital Platform “Build vs. Buy” Question for Hardware and Device Makers

The manufacturing industry is rapidly approaching a tipping point. By 2020, just two years from now, the majority of hardware and device makers will r...

By Ideas @ AppDirect / AppDevices / Aug 23, 2018

Manufacturing Kpis Blog

Strategy & Best Practices

How Manufacturers Can Define Digital KPIs that Matter

In the manufacturing sector, digital transformation is a hot topic. However, despite its novelty—or maybe because of it—manufacturers are having a har...

By Ideas @ AppDirect / AppDevices / Aug 16, 2018

Manufacturing Business Alignment Blog

Strategy & Best Practices

Business Alignment: Setting the Right Foundation for Your Manufacturing 4.0 Initiatives

Today, manufacturers are experiencing two trends that are upending their businesses: Massive digital disruption, and the increasing commoditization of...

By Ideas @ AppDirect / AppDevices / Aug 09, 2018