AppDirect Blog

Strategy & Best Practices

How to Build Purpose-Built AI Agents That Actually Solve Business Problems

Learn why purpose-built AI agents—not generic tools—solve real business challenges. Discover best practices for secure, effective AI agent development, and how to avoid shadow IT risks. Join the conversation at Thrive and see agentic AI in action.

By Rebecca Muhlenkort / AppDirect / June 11, 2025

Strategy & Best Practices

How White-Labeled Storefronts Can Become Your Most Powerful Customer Engagement Tool

Unlock deeper engagement and drive leads with a white-labeled storefront. Deliver seamless, brand-driven experiences and curated solutions—all under your own brand—while capturing rich customer insights to fuel growth. Discover why storefronts are essential for modern B2B success.

By Rebecca Muhlenkort / AppDirect / June 10, 2025

Strategy & Best Practices

Why Savvy Businesses are Centralizing Their SaaS Management

Discover how centralized SaaS management tackles the biggest challenges businesses face today—unused licenses, shadow IT, security risks, and wasted budget spend. Learn how advisors can help customers regain control, reduce costs, and simplify operations while driving growth through optimized SaaS portfolios.

By Denise Sarazin / AppDirect / June 2, 2025

Strategy & Best Practices

2025 Insights: How to Sell B2B SaaS—10 Strategies for Success

B2B SaaS marketplaces are booming—Find out how to maximize your sales with proven strategies for leveraging partners, optimizing customer experience, and driving revenue.

By Rebecca Muhlenkort / AppDirect / May 27, 2025

Strategy & Best Practices

Conquer Inefficient and Costly Hardware Management

Company hardware is often poorly tracked and plagued by manual processes, leading to 30% of hardware assets being lost, missing, or unaccounted for. Firstbase solves these problems with a platform that automates device management from procurement and onboarding, to offboarding and retrieval.

By Denise Sarazin / AppDirect / April 7, 2025

Strategy & Best Practices

How to Choose a B2B Marketplace Platform—The Top Forrester Criteria, and How AppDirect Measures Up

What makes a B2B marketplace provider great? And how can you choose the marketplace platform that best meets our needs? Forrester evaluated and scored providers in The Forrester Wave™ Marketplace Development Platform, Q4 2024—The Nine Providers That Matter Most And How They Stack Up.

By Denise Sarazin / AppDirect / March 20, 2025