AppDirect Blog

Strategy & Best Practices

How to Easily Win Lucrative Energy Deals—A Guide for Advisors

Exploding energy demands and market complexity are creating lucrative opportunities for advisors. Discover practical steps to integrate energy solutions into your portfolio that drive revenue growth and stronger customer relationships.

By Denise Sarazin / AppDirect / July 16, 2025

Strategy & Best Practices

Building a Human-Oriented AI Strategy: Elevating Workplace Interactions with AI Companions

AI is transforming the workplace by enhancing human potential rather than replacing it. Discover how AI companions can boost creativity, streamline tasks, and support smarter decisions—helping teams work better together and innovate faster.

By Rebecca Muhlenkort / AppDirect / July 9, 2025

Strategy & Best Practices

Choosing the Right Security Solutions: Building a Proactive Defense Strategy

Navigate the vast security solution landscape with strategic guidance from technology advisors. Discover effective security conversations that align with business objectives, enhance protection, and embrace digital marketplace integration for streamlined cybersecurity solutions.

By Rebecca Muhlenkort / AppDirect / July 7, 2025

Strategy & Best Practices

Optimize Digital Experiences: Harnessing Cloud Connectivity and Colocation

Explore AI-driven digital transformation with cloud connectivity and colocation strategies. Learn how infrastructure investments minimize latency, enhance security, and boost agility, positioning your business for explosive AI growth. Prepare for tomorrow, today.

By Rebecca Muhlenkort / AppDirect / June 27, 2025

Strategy & Best Practices

Winning at Scale: Practical Tactics to Grow and Differentiate Your Marketplace

Find out how leading marketplaces scale with purpose through smart catalog expansion. Learn why relevance and operational excellence matter most for growth, and get actionable tips from ACP Group to strengthen customer engagement and revenue. Perfect for today’s digital-first market.

By Rebecca Muhlenkort / AppDirect / June 25, 2025

Strategy & Best Practices

Scale & Optimize your Channel Sales: How a Streamlined Marketplace Strategy Fuels Growth

Learn why partner experience and omnichannel engagement are key to channel sales growth. Discover how a streamlined marketplace strategy and centralized operations help retain resellers, reduce friction, and drive scale—tips you can use now.

By Rebecca Muhlenkort / AppDirect / June 18, 2025