AppDirect Blog
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Strategy & best practices
Strategy & Best Practices
How to Sell B2B SaaS: 10 Strategies for Success
Best practices for how to sell B2B SaaS effectively—especially in digital marketplaces—can be hard to come by, which is why we've collected 10 strategies that are being used by some of the world's most successful providers.By Ideas @ AppDirect / AppMarket / Jan 28, 2020
Strategy & Best Practices
Executive Q&A: How to Move from a Product-Focused Company to a Platform
iCIMS is a leading provider of cloud-based talent acquisition solutions that customers use to attract, engage, and hire employees. Founded in 2000, iC...By Ideas @ AppDirect / AppMarket / Apr 11, 2019
Strategy & Best Practices
The Five Elements Every Manufacturer Needs for Marketplace Success
For today’s hardware and device makers, the race is on, not only to launch digital strategies around their physical products, but to also make their d...By Ideas @ AppDirect / AppDevices / Aug 30, 2018
Strategy & Best Practices
Answering the Digital Platform “Build vs. Buy” Question for Hardware and Device Makers
The manufacturing industry is rapidly approaching a tipping point. By 2020, just two years from now, the majority of hardware and device makers will r...By Ideas @ AppDirect / AppDevices / Aug 23, 2018
Strategy & Best Practices
How Manufacturers Can Define Digital KPIs that Matter
In the manufacturing sector, digital transformation is a hot topic. However, despite its novelty—or maybe because of it—manufacturers are having a har...By Ideas @ AppDirect / AppDevices / Aug 16, 2018
Strategy & Best Practices
Business Alignment: Setting the Right Foundation for Your Manufacturing 4.0 Initiatives
Today, manufacturers are experiencing two trends that are upending their businesses: Massive digital disruption, and the increasing commoditization of...By Ideas @ AppDirect / AppDevices / Aug 09, 2018