AppDirect Blog
Your source for news and views on the trends, technology, and companies that are driving the digital economy worldwide.
Events
Unlock Marketshare with the New Expanded Emerging Tech Sales Workshop (ETSW+)
Level up your tech advisor expertise at the Expanded Emerging Tech Sales Workshop (ETSW+)! Learn to cross-sell, capture new revenue using the Technology Wheel, and dive deep into AI and hyperscalers. Unlock your business's potential—read on!By Rebecca Muhlenkort / AppDirect / May 12, 2025
Technology Insights
How AI Can Transform Education: Enhancing Learning with AI
Find out how Lakefield College School successfully integrated AI into education using Devs.ai. Learn how they are addressing key challenges like security and training, pioneering a dual assessment framework and enhancing learning in creative writing and math.By Rebecca Muhlenkort / AppDirect / April 21, 2025
Technology Insights
Microservices Guide: Detecting Data Mismatches
This blog explores how to proactively detect and reconcile data inconsistencies between decoupled systems, ensuring data integrity and reliable operations in microservices architectures.
Strategy & Best Practices
Conquer Inefficient and Costly Hardware Management
Company hardware is often poorly tracked and plagued by manual processes, leading to 30% of hardware assets being lost, missing, or unaccounted for. Firstbase solves these problems with a platform that automates device management from procurement and onboarding, to offboarding and retrieval.By Denise Sarazin / AppDirect / April 7, 2025
Strategy & Best Practices
How to Choose a B2B Marketplace Platform—The Top Forrester Criteria, and How AppDirect Measures Up
What makes a B2B marketplace provider great? And how can you choose the marketplace platform that best meets our needs? Forrester evaluated and scored providers in The Forrester Wave™ Marketplace Development Platform, Q4 2024—The Nine Providers That Matter Most And How They Stack Up.By Denise Sarazin / AppDirect / March 20, 2025
News & Updates
AppDirect's Emanuel Bertolin Named a 2025 Channel Futures Influencer
AppDirect's Chief Revenue Officer, Emanuel Bertolin, has been recognized as a 2025 Channel Futures Influencer. This prestigious accolade recognizes significant contributions to the channel, visionary leadership, and recipients’ impact on how IT and connectivity solutions go to market, are sold, delivered to customers, and supported.By Ideas @ AppDirect / AppDirect / March 18, 2025
Events
B2B Commerce Insights, Networking & Olympian Shaun White
Thrive is the must-attend event for B2B commerce leaders! This blog covers everything there is to know about Thrive 2025 so far. Learn about our special keynote and how you can benefit from three days of connections, 35+ hours of learning, networking with other B2B commerce leaders.By Rebecca Muhlenkort / AppDirect / March 10, 2025