AppDirect Blog

Your source for news and views on the trends, technology, and companies that are driving the cloud commerce industry worldwide.

AppDirect Blog

Customer & Partner Success

Trend Micro Goes the Extra Mile to Protect Cloud Apps

Key Facts App name: Trend MicroIndustry: Data and Cloud SecurityGlobal Headquarters: Tokyo, Japan Cyber attacks against small and medium-sized busin...

By Stuart Cohen / AppDistribution / Nov 08, 2017

Industry Insights

The Race to Develop IoT Strategies that Work

In 1982, students at Carnegie Mellon University created the world’s first connected device by rigging a vending machine to report on its inventory and...

By Gretchen Dukowitz / AppDevices / Nov 02, 2017

Customer & Partner Success

GoDaddy Helps SMBs Put Their Digital Stake in the Ground

Key Facts App name: GoDaddyIndustry: Small Business ServicesHeadquarters: Scottsdale, Arizona  Today, a website is considered a must-have for b...

By Stuart Cohen / AppDistribution / Oct 25, 2017

Industry Insights

Reinventing the Customer Support Experience: Why Companies Need to Stop Trying to Control It

As both a customer support executive and a consumer, I tend to view my experiences with brands in my personal life through two lenses. As a consumer, ...

By Kam Rawal / AppHelp / Oct 23, 2017

Industry Insights

SaaS and the Changing Support Needs of SMBs

For small and medium-sized businesses (SMBs), the cloud technology tipping point has already come and gone. By the end of this year, 94 percent of U.S...

By Gretchen Dukowitz / AppHelp / Oct 17, 2017

Industry Insights

It Takes an Omnichannel Approach to Successfully Sell Cloud Services and Support

An omnichannel strategy is all about creating a digital experience for customers that extends seamlessly and effortlessly across channels, whether tha...

By Kam Rawal / AppHelp / Oct 09, 2017