AppDirect Blog
Your source for news and views on the trends, technology, and companies that are driving the digital economy worldwide.
Technology Insights
The 3 Biggest Myths About B2B Marketplaces
When Dell Computer launched its business-to-business (B2B) marketplace in 2001, the company hoped to increase traffic to its website and improve sales...By Ideas @ AppDirect / AppDirect / Jul 27, 2020
Technology Insights
The Top 4 Technology Trends Impacting SaaS Marketplaces
If there were any doubts that SaaS represents the future of software distribution and consumption, the arrival of COVID-19 has effectively erased them...By Ideas @ AppDirect / AppMarket / Jul 13, 2020
Strategy & Best Practices
Many Buyers Don't Know Where to Turn. Here's How to Gain Their Trust with Your Digital Marketplace.
In this guest post, Jordan Wahl, Content Marketing Manager at G2, explains why trust is so important for driving sales at digital marketplaces. The n...By Ideas @ AppDirect / AppMarket / Jul 06, 2020
News & Updates
6 Support Channels to Improve Your Customer Service
The need to provide excellent customer experiences has indisputably never been as important as it is in today’s consumer-driven world. According to B...By Ideas @ AppDirect / AppHelp / Jun 24, 2020
Strategy & Best Practices
10 B2B SaaS Companies That Crushed Their Growth Goals—and How They Did It
SaaS adoption has skyrocketed over the past decade. In 2016, 38 percent of companies used SaaS for at least 80 percent of their software needs...By Ideas @ AppDirect / AppDirect / Jun 22, 2020
Industry Insights
7 Telecom Companies Disrupting the CSP Industry Through Digital Transformation—and How You Can Too
Disruption is now a fact of life for communications service providers (CSPs). In fact, the CSP sector sits near the top of the list of industries faci...By Ideas @ AppDirect / AppMarket / Jun 10, 2020
Strategy & Best Practices
Three Ways SaaS Vendors Can Start Monetizing Their Software Ecosystems
If you look five years into the future, will your business model be the same as it is today? If you answered no, you’re in good company—76 percent of ...By Ideas @ AppDirect / AppMarket / Jun 08, 2020