AppDirect Blog
Your source for news and views on the trends, technology, and companies that are driving the digital economy worldwide.
Strategy & Best Practices
Thrive 2026 Ecosystem Blueprint: How to Scale Growth Through Marketplaces and Ecosystems That Matter
If AI is making software creation faster and cheaper, distribution becomes the differentiator. This post previews four Thrive 2026 breakouts for ISVs and ecosystem leaders to unify partner channels, prove ecosystem ROI, and scale indirect revenue through marketplaces and ecosystems.By Denise Sarazin / AppDirect / September 4, 2026
Strategy & Best Practices
Thrive 2026 Lifecycle Roadmap: Expand Customer Value Through One Platform
If your customers are drowning in vendors, invoices, tickets, and spreadsheets, lifecycle management is the fastest path from operational chaos to measurable control. This post previews four Thrive 2026 breakouts to reduce manual work, close visibility gaps, and eliminate operational debt across network, mobility, expense management, and hardware lifecycle.By Denise Sarazin / AppDirect / September 2, 2026
Strategy & Best Practices
Thrive 2026 Advisor Growth Plays: How to Win New Business and Deliver More Value After the Sale
If your growth plan depends on sharper prospecting, stronger customer conversations, and more differentiated offers, this post previews Thrive 2026’s advisor-focused breakouts. Get takeaways on AI-led cloud selling, modern sales strategy, energy, 5G business continuity, and healthcare modernization.By Denise Sarazin / AppDirect / August 31, 2026
Strategy & Best Practices
Thrive 2026 AI Playbook: Build Confidence With AI—From Basics to Hands-on Workshops
AI conversations have moved past "which tool should we try?" to bigger questions: how do we control it, build with it, and prove it's worth the investment? Thrive 2026's AI breakout sessions tackle all three—including hands-on workshops where attendees build real apps and agents.By Denise Sarazin / AppDirect / August 28, 2026
Strategy & Best Practices
More Microsoft CSP Revenue, Less Operational Overhead: Get the Guide
There's more Microsoft opportunity than ever for CSP partners. But this isn't just about catching new SKUs and compliance rules. It's a chance to ask whether your Microsoft practice can scale on its own, or whether it's still held up by manual work and a few people who know the rules. The good news: that's a fixable problem.By Denise Sarazin / AppDirect / August 27, 2026
Strategy & Best Practices
From Break-Fix to Strategic Partner: A Q&A on How MSPs are Winning Right Now
Customers already want broader support across telecom, cloud, and AI. We sat down with Jared Adamcik, Dave Wallace, and Mariane Louvet to talk about how the MSP role is changing, why AI is becoming the clearest growth opportunity, and how the best MSPs are expanding without adding operational drag.By Rebecca Muhlenkort / AppDirect / August 26, 2026
Industry Insights
Steven Bartlett, Creator of The Diary of a CEO, to Headline Thrive
Steven Bartlett—creator of Diary of a CEO and one of the most influential entrepreneurs of his generation—is headlining Thrive 2026. With 13M YouTube subscribers and over one billion streams, he knows how to captivate a room. Expect a masterclass on leadership, momentum, and building with conviction. Joining him: Zack Kass, former Head of Go-to-Market at OpenAI.By Rebecca Muhlenkort / AppDirect / July 21, 2026