AppDirect for Advisors

Simplify the way you find, sell and manage technology solutions for your customers with AppSmart, AppDirect's program for channel partners.

Become an Advisor
LP Partner

AppDirect Unifies its Advisor Business Under the AppDirect Brand

What we do

The most successful advisors realize it's not just about giving organizations access to technology, but embracing digital channels to streamline and support their customers' entire buying journey—from strategy to implementation and support.

AppDirect empowers advisors to start or scale their businesses by simplifying the experience of finding, selling, and managing technology solutions for their customers.

We combine people and processes with a technology platform to provide an optimal experience for our partners, and their customers.

      Advisor main page

      Diversify your portfolio with a multi-category catalog

      Your customers rely on technology to help solve their changing business needs, which are becoming increasingly complex. With over 1,000 solutions from 600 providers from connectivity to cloud, the AppDirect catalog gives you the flexibility to seamlessly add new technology to your portfolio. Find, buy and manage the leading solutions across cloud software, infrastructure, connectivity, wireless/mobility, managed services, devices, even energy, all available from the Marketplace.

      Discover our catalog
      Homepage Oct2020 Leading Apps

      Digital Procurement Management Platform

      Your customers turn to you because they value the expertise and solutions you bring to the table. At AppDirect, when your customers purchase their technology through you, they’ll gain access to a digital procurement management platform that helps them streamline their procurement of new technology services from you, manage their SaaS applications, and manage their workforce.

      Discover your customers' new platform
      LP IT Management My Workspace

      Looking for a different way to partner with AppDirect?

      Resources for Advisors

      • Go to Market Strategy

        Experience 360: Elevating the Advisor Experience

        Learn how our strategic investments are driving growth and expansion for advisors

        Read the blog post

      • Icons60X60 Sales Vp Of Sales

        How to differentiate your cloud practice

        Uncovering a customer’s clear path to the cloud is a matter of asking the right questions and knowing how to handle common objections

        Get the details

      • Icons60X60 Finance Leadership

        Coming to a city near you

        Check out our calendar of virtual and in-person events. We'd love to see you soon!

        See Advisor Events