AppDirect for Advisors

Simplify the way you find, sell and manage technology solutions for your customers with AppSmart, AppDirect's program for channel partners.

Become an Advisor
LP Partner

AppDirect Announces Intent to Unify AppDirect & AppSmart Brands

What we do

The most successful advisors realize it's not just about giving organizations access to technology, but embracing digital channels to streamline and support their customers' entire buying journey—from strategy to implementation and support.

AppDirect empowers advisors to start or scale their businesses by simplifying the experience of finding, selling, and managing technology solutions for their customers.

We combine people and processes with a technology platform to provide an optimal experience for our partners, and their customers.

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      • Partner solutions


        Maximize value to your customers with a multi-category catalog and digital marketplace to grow with your customers as their needs evolve. 

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        Self-service tools

        Self-service access to all the tools you rely on to promote, quote and contract the services you need to deliver best-in-class service.

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        Back-office services

        Manage quotes, orders, and commissions, with dashboards & insights into your sales to monitor growth.

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        Managed services

        Bring more value to your customers by pairing managed services to the solutions you sell.

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      • Launch a Marketplace

        Solution Engineering

        Boost your solution designs with the technical expertise of AppDirect sales engineers and cloud product specialists.

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      • Build Your Software App Store

        Platform Advantage

        Differentiate your company by offering your customers an AppDirect-powered digital procurement management platform.

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        Flexible digital finance options to grow recurring revenue business, from early access to commissions to up-front liquidity.

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        Educational resources

        Access on-demand videos and attend in-person training sessions that will give you the confidence to cross-sell and up-sell beyond your current base.

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      Diversify your portfolio with a multi-category catalog

      Your customers rely on technology to help solve their changing business needs, which are becoming increasingly complex. With over 1,000 solutions from 600 providers from connectivity to cloud, the AppDirect catalog gives you the flexibility to seamlessly add new technology to your portfolio. Find, buy and manage the leading solutions across cloud software, infrastructure, connectivity, wireless/mobility, managed services, devices, even energy, all available from the Marketplace.

      Discover our catalog
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      Discover industry solutions with a digital marketplace

      Today organizations expect a simple and personalized buying journey. With access to our Marketplace, you can remove complexity in the buying process for you and your customers with a single platform to find, buy, and manage technology.

      Discover the marketplace
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      Access all the self-service tools you need to run your business

      As a technology advisor, you rely on a multitude of tools to manage your business. Whether you’re looking for selling tools to speed up the quote to cash process, or for educational videos to master the art of selling cloud, AppDirect provides all the tools you need to serve your customers, accessible from a single pane of glass with the AppDirect platform.

      Discover all the AppDirect tools at your disposal
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      Manage your back office

      Let us make operating your back office easy. Our teams and our platform can help you gain a clear view of your business operations with rich insights into your commissions, key performance indicators, and full order lifecycles, along with instant inquiries. View and manage customer bills and invoices and even manage purchases on behalf of your customers. With a personalized Advisor dashboard, you can quickly track and manage all your sales activities for a clear view of your business.

      Offer your client Fully Managed Solutions

      Whether it's full help desk support, cloud migration services or full account management as a service, our team acts as an extension of your business to help streamline your operations. Outsource as little or as much of your end user support to AppDirect to lower your operational costs related to supporting and implementing projects, ultimately bringing more value to your customers and giving yourself a competitive edge.

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      Sell Confidently with Engineering Support

      Having a best-in-class team behind you ultimately enables you to deliver an elevated customer experience while giving you the freedom to focus on revenue growth. Our sales engineers and product experts, from connectivity to cloud, act like an extension of your team to identify the right solutions to solve the complex business challenges of your customers.

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      Digital Procurement Management Platform

      Your customers turn to you because they value the expertise and solutions you bring to the table. At AppDirect, when your customers purchase their technology through you, they’ll gain access to a digital procurement management platform that helps them streamline their procurement of new technology services from you, manage their SaaS applications, and manage their workforce.

      Discover your customers' new platform
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      Invest in your growth with innovative digital finance products

      Partners that can respond rapidly to changing markets have the unique ability to pivot quickly and pursue high-growth opportunities. With the AppCapital portfolio of flexible funding options, our partners are accelerating business growth without relying on traditional financing. Receive up-front capital by moving your book of business to the AppDirect platform with AppCapital Invest or gain early access to revenue with AppCapital Card.

      Discover which AppCapital benefits are right for you
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      Looking for a different way to partner with AppDirect?

      Resources for Advisors

      • Go to Market Strategy

        Experience 360: Elevating the Advisor Experience

        Learn how our strategic investments are driving growth and expansion for advisors

        Read the blog post

      • Launch a Marketplace

        Tesla Model Y Giveaway

        Hit $1M in new, on-platform cloud revenue in 2022, win a fully-funded Tesla lease

        Go Big

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        How to differentiate your cloud practice

        Uncovering a customer’s clear path to the cloud is a matter of asking the right questions and knowing how to handle common objections

        Get the details