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AppDirect Capital

Digital finance solutions purpose-built for subscription commerce.

AppDirect Capital

Flexible funding options to grow recurring revenue businesses

To keep up with today's ever-changing market, technology merchants need fast access to capital to help accelerate their growth. However, traditional financing can often be difficult and time-consuming to secure, or simply be unavailable. With AppDirect Capital, you can take advantage of innovative digital finance options to expand your business, pay off high-interest debt, or invest in the future.


Fast-track growth while maintaining full control of your business

The AppDirect Capital Invest program combines upfront, non-restrictive capital with the power of the AppDirect Marketplace, a single platform for finding, selling, and managing technology.

Business owners can use the capital to scale, innovate, retain top talent, or make outside investments while maintaining 100% business ownership.

Avoid taking on restrictive debt and maintain full ownership of your business with the #1 capital solution.


Get empowered, not acquired

You don’t have to sell your business to benefit from the scalable capacity of an enterprise. 

Key benefits for you and your network:

  • Ownership

    Maintain 100% equity and total control of your business

  • Receive liquidity today, grow tomorrow

    Receive an immediate upfront payment at closing and monthly residuals that can increase with growth

  • Simplify & drive operational efficiencies

    Secure current and future cash flow while AppDirect’s platform and team streamline operations

  • Accelerated revenue growth

    Diversify your wallet share with access to our multi-category technology catalog; a portfolio with over 600 providers from telco to cloud, all in a single location

  • One-stop-shop Marketplace
    Find, sell, and manage technology with our custom partner tools and a self-service Marketplace


Unlock capital in 3 simple steps

Please fill out the form to get in touch with our team.

Get in touch with our team and receive an offer within three business days from submitting your business data.

  1. Set up an introductory meeting
  2. Sign our NDA
  3. Provide required financial data

AppDirect was founded by entrepreneurs like you. We value the relationships you’ve established and want to Invest in maximizing your growth potential.

Offer a branded purchase card to your team or resellers

Streamline the flow of cash in and out of your own business by purchasing against your expected monthly recurring revenue sold through your marketplace, or expand your relationship with your resellers by allowing them to do the same.

  • Convert recurring revenue into cash flow

    AppCapital Card, powered by Stripe, gives you instant access to cash without the cost and credit score impact of a traditional business credit card.

  • Get help with your immediate needs

    With spending limits equal to your expected upcoming commission, you can use our purchase card to cover short-term needs for cash to cover any business expenses. You gain working capital whenever it’s needed.

  • Simplify the application process

    Apply online for an AppCapital Card purchase card using our simple application. Faster and more flexible than applying for a credit card or a line of credit, there’s no impact on your credit score, and the process is easy and convenient.

  • Automatically pay off each month

    It’s easy to manage AppCapital Card usage with our automatic payment plan. Each month, payments on the card are processed automatically from recurring commissions.

An example of the AppCapital Card
The back and front of an AppCapital Card mockup

Learn more about AppCapital Card.

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