Products
AppDirect Capital
Digital finance solutions purpose-built for subscription commerce.
Flexible funding options to grow recurring revenue businesses
To keep up with today's ever-changing market, technology merchants need fast access to capital to help accelerate their growth. However, traditional financing can often be difficult and time-consuming to secure, or simply be unavailable. With AppDirect Capital, you can take advantage of innovative digital finance options to expand your business, pay off high-interest debt, or invest in the future.
Invest
Card
Fast-track growth while maintaining full control of your business
AppDirect Invest combines the power of upfront non-dilutive capital with the AppSmart Marketplace, a single platform for finding, selling, and managing technology.
We empower business owners in USA by transforming recurring revenue into upfront capital allowing you to scale, retain top talent, or make outside investments.
Avoid taking on restrictive debt and maintain full ownership of your business with the #1 capital solution.
Get empowered, not acquired
You don’t have to sell your business to benefit from the scalable capacity of an enterprise.
Key benefits for you and your network:
![Ownership]()
Ownership
Maintain 100% equity and total control of your business
![Liquidity]()
Receive liquidity today, grow tomorrow
Receive an immediate upfront payment at closing and monthly residuals that can increase with growth
![Simplify]()
Simplify & drive operational efficiencies
Secure current and future cash flow while AppDirect’s platform and team streamline operations
![Growth]()
Accelerated revenue growth
Diversify your wallet share with access to our multi-category technology catalog; a portfolio with over 600 providers from telco to cloud, all in a single location
![Marketplace]()
One-stop-shop Marketplace
Find, sell, and manage technology with our custom partner tools and a self-service Marketplace
How it works
We evaluate your business data from the last three years
Based on recurring revenue, you receive an all-cash offer ready to be leveraged immediately
After closing, your monthly annuity payments will begin and continue in perpetuity; payments may increase with growth
We manage back-office support, provider contracts, commitments, relationships, and commissions
CONTACT US
Unlock capital in 3 simple steps
Please fill out the form to get in touch with our team.
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Get in touch with our team and receive an offer within three business days from submitting your business data.
- Set up an introductory meeting
- Sign our NDA
- Provide required financial data
AppDirect was founded by entrepreneurs like you. We value the relationships you’ve established and want to Invest in maximizing your growth potential.
Offer a branded purchase card to your team or resellers
Streamline the flow of cash in and out of your own business by purchasing against your expected monthly recurring revenue sold through your marketplace, or expand your relationship with your resellers by allowing them to do the same.
Convert recurring revenue into cash flow
AppCapital Card, powered by Stripe, gives you instant access to cash without the cost and credit score impact of a traditional business credit card.
Simplify the application process
Apply online for an AppCapital Card purchase card using our simple application. Faster and more flexible than applying for a credit card or a line of credit, there’s no impact on your credit score, and the process is easy and convenient.
Get help with your immediate needs
With spending limits equal to your expected upcoming commission, you can use our purchase card to cover short-term needs for cash to cover any business expenses. You gain working capital whenever it’s needed.
Automatically pay off each month
It’s easy to manage AppCapital Card usage with our automatic payment plan. Each month, payments on the card are processed automatically from recurring commissions.
