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Sales Support

The AppDirect Sales Support team consists of experts who assist you throughout your sales journey, from pre sale to post sale. They provide help with everything related to your sales process.

End-to-end support

AppDirect is behind you as an extension of your team, offering support and guidance through the entire sales process, from selling new technologies to strategizing how to position the best solutions and providers for your customers.

Account Support

Exceptional account support to fill your sales funnel

Elevate your sales strategy with AppDirect account management support. AppDirect assigns a Channel Manager and a Partner Success Manager to every advisor. They collaborate to identify profitable opportunities, provide assistance throughout the sales process, and bring in experts when needed. They also offer training and support.

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    Your growth strategy partner

    At AppDirect, we prioritize understanding your unique challenges and goals. Your Channel Manager works with you to strategize growth opportunities for your business, and identifies when to engage solution engineers and other experts to ensure a seamless, flawless process from pre-sale to implementation and customer onboarding.

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    Support for all your daily operations

    AppDirect provides expert customer service, quotes, and deal execution. Your Partner Success Manager is there to help you manage the complex aspects of your daily operations, including contract generation, order inquiries and commissions escalations.


“AppDirect has been supporting my business since day one with great channel manager support and solid technical expertise. Their portfolio is second to none and only growing, allowing me to have a one-stop partner in the recurring services space.”

- Jamie Bianchini, Co-Founder
Get the Purpose in Expenses case study
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Solution engineers—your extended team of technology experts

AppDirect backs your sales efforts with a team of engineering and sales specialists who can help you recommend the best solution every time. With support from our sales engineers, solution experts, and product and provider specialists, you can broaden your portfolio and sell new technologies without the need for extensive in-house expertise.

Amplify your sales efforts, tap into new sources of revenue, and elevate your role as a strategic advisor to your customer.

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    Create a smart roadmap for your customers

    Our solution engineers assess your existing infrastructure and goals, then suggest a customized IT roadmap to help you reach them.

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    Sell new technologies more confidently

    In addition to helping you close more deals, our solution engineers also provide education and training to enhance your knowledge and confidence in customer interactions and help your sales teams expand into new technology areas.

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    Get personalized help

    Our solution engineers can provide support in customer discussions, explaining options and answering questions. You decide how involved they are, from background support to active participation. You can even opt to have them lead the conversation.

Product and solution specialists for top-tier providers


There are wonderful vendors that can help our clients, but they're going to have a slight bias, whereas when you lean on AppDirect for their solution architecture and solution engineers, that's huge assistance that I think partners should take advantage of.

- Mark Stackpoole, CEO
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Customer Workshops

Unlock cloud sales with AppDirect-led customer workshops

Selling cloud solutions with AppDirect gives you automatic access to a unique cloud-focused workshop experience for your customers. These live AppDirect Envision sessions are designed to increase the volume and velocity of your cloud business.

We offer these interactive, educational sessions to individual customers, enabling you to seize opportunities and accelerate them through your sales funnel.

Choose your topic for the session: SaaS security, Microsoft 365, AWS, and Google Workspace.

Customer Workshops

  • Quotes Platform 01

    Move from exploration to quote in a single meeting

    Our efficient process connects an AppDirect cloud specialist with your customer to grasp their challenges and requirements. The outcome is a prescribed set of recommendations that lead to actionable next steps. In many cases, customers ask for a quote on the spot.

  • Quotes Platform 02

    Choose your level of involvement

    You can determine your level of participation in the workshop planning and the live session. You can take the lead or observe while our expert guides the conversation towards the right solution and customer engagement. We support you at every stage.

  • Quotes Platform 03

    Sit back while we do the legwork

    We book the session, prepare the proposal, and handle all order details.

  • Quotes Platform 04

    Start earning commissions faster

    There’s no better way than these live customer workshops to speed up your recurring revenues on new orders.

Managed Services

Boost your competitive advantage with Managed Services from AppDirect

As SMBs increasingly make managed services a top priority and gravitate towards partners who offer them, you should Incorporate managed services into your portfolio.

AppDirect makes it easy for you, with our Network Operations Center (NOC) and VEEUE monitoring platform. Maximize your customer uptime with a best-in-class network management and monitoring platform, coupled with a team of NOC analysts who act on alerts 24x7x365.

Our team, combined with our platform, help you meet the service levels your customers demand.

  • Network Monitoring Platform

    Network Operations Center and VEEUE Monitoring Platform

    Our network management and monitoring solution provides visibility into issues across all carriers and the public infrastructure. Our experts proactively monitor and resolve incidents to minimize downtime and ensure seamless operations for your customers, detecting and resolving issues before they occur.

  • Toolkit

    Integrated toolset

    We provide all the capabilities of ServiceNow, LogicMonitor, and Sisense in a single platform to detect, manage, and resolve incidents, and to make data-driven decisions about your customer’s network by analyzing complex data.

  • Managed Services

    A comprehensive managed services solution

    Through AppDirect you can provide your customers with the project management, field services, engineering services, on-side technician services, warehousing, and staging services they need to maintain their network end to end.

Scale your sales

Maximize your benefits by leveraging our dedicated sales teams and cutting-edge tools to secure recurring commissions, oversee accounts, and capitalize on new opportunities—all without the need for hands-on involvement.


Drive new revenue streams with minimal effort

AppDirect Referral Program experts sell solutions and close deals on your behalf.

  • Create new revenue streams—Tap into lucrative markets with a more diverse range of services and increase your share of wallet.

  • Improve your worth to your customers—Offer them value-added services from the AppDirect multi-category catalog and establish yourself as their trusted partner.

  • Reduce your cost of acquisition—See a quick return on your investment, at little to no cost.

  • Get full campaign performance visibility—View detailed performance reports for your campaigns. They include essential metrics such as call-to-close ratio, net conversion, ARPU, and more.

  • Customize the program to meet your objectives—Consult your AppDirect Channel Manager for details.

  • Discover
    Gather leads from your customers, even if they’re for services outside your usual area of expertise

  • Refer
    Refer a lead to our sales team

  • Close
    The AppDirect referral team completes the discovery phase, develops a solution, and closes the opportunity

  • Earn
    Receive commissions on all sales, from upfront to ongoing

Account management as a service

Let AppDirect manage your customer accounts

Focus your time on building new business opportunities, not managing customers with account management as a service from AppDirect.

Whether your customers are SMBs or Fortune 500 companies, we have a dynamic team of skilled, experienced account managers who can handle every aspect of your customer’s needs and help you build and retain your customer base and reduce customer churn.

Your AppDirect account management experts:

  • Sell a broad range of solutions, including cloud, energy, and connectivity solutions

  • Onboard new users

  • Manage issue resolution

  • Handle new service requests and existing service moves, adds, changes, or deletions

  • Create RFPs

  • Evaluate providers for an RFP

End-customer workshops

Let us sell cloud for you–AppDirect-led customer workshops

Take advantage of our unique and transformative approach to involving your customers in decisions about their technology. We offer live Envision workshops that enable your customers to meet with AppDirect cloud solution experts to discuss their challenges, needs, and business goals. Our experts help them find the best solution for their specific situation.

These sessions are focused and productive, ensuring your customer leaves with solid recommendations, an initial budget estimate, a quote, and next steps.


Access cloud experts anytime, anywhere, whatever the problem

Quickly resolve issues with cloud applications and infrastructure —no matter the problem—with SmartSupport from AppDirect.

When problems arise, you need access to reliable, comprehensive cloud support, and rapid resolution from dedicated professionals. AppDirect offers flexible options—from standard to premium—to give you the level of service you and your customers need.

AppDirect SmartSupport is available for:

  • Internet access

  • Cloud-based applications like Gmail and Office 365

  • PC hardware, devices, and peripherals

  • Security patches and malware removal

With SmartSupport you can grow your customer base confidently, knowing assistance is always available.

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