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A vibrant partner community is fundamental to long-term success as software companies face those challenges and work to keep pace with demanding customers.

According to the report, "enterprise marketplaces help b2c and b2b companies expand assortment, mitigate inventory-related risks and reach new audiences. application leaders should use this research to assess marketplace operations, determine which vendors can help develop a marketplace and evaluate the features to consider." source: gartner, "market guide for marketplace operation applications", jason daigler, sandy shen, 14 march 2022.

Empowered buying — both in b2c and b2b models — will put more pressure on every business to modernize their billing relationships and the technology that underpins them. in this report, we examine how billing technology will help firms serve their customers based on forrester’s predictions of the future of buying. report by lily varon, senior analyst, forrester.