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Many businesses struggle with hardware management. this blog identifies 7 key warning signs of ineffective hardware lifecycle management and explores how centralized, automated solutions can improve security, reduce costs, and boost employee productivity.

Advisors influence 70% of it deals, but their real value lies in supporting every stage of the it lifecycle. explore essential strategies for proactive managed support that builds lasting relationships.

Exploding energy demands and market complexity are creating lucrative opportunities for advisors. discover practical steps to integrate energy solutions into your portfolio that drive revenue growth and stronger customer relationships.

72% of revenues are generated from selling to existing customers, and advisors who sell into multiple categories generate 2-3x more revenues on average. learn how to spot cross-selling opportunities and build offers that drive bigger deals.

Learn how microsoft’s fy26 strategic shifts unlock new opportunities for both smbs and microsoft partners, focusing on ai business solutions, cloud & ai platforms, and security.

Explore four proven strategies to broaden your routes to market, sell more effectively into the smb market, and achieve maximum revenue growth

A practical guide for tech advisors to confidently engage in cybersecurity conversations, understand risks, and support customers with essential security knowledge and resources

Meet the 2025 appdirect digital heroes and provider award winners transforming the appdirect community through visionary leadership, bold innovation, and strong partnerships that are shaping the future of digital commerce.

This curated recap of 2025’s top insights provides guidance and strategies about how leading companies are simplifying marketplace experiences, scaling ecosystems, accelerating ai impacts, and unlocking the full potential of unified lifecycle management. read on to confidently lead and thrive in 2026.

“mobility is still one of the biggest unmanaged expenses out there, and one that customers need to get under control,” according to appdirect’s rob seemann. this article offers advisors concrete solutions for the top mobility pain points plaguing their customers in 2026.