Glossary

Marketplace Platform

A marketplace platform is the underlying technology that can be used to launch, support, and scale an application marketplace. Marketplace platforms can offer a wide range of features and functionality, but to be most effective, they should provide tools that enable users to both monetize and manage their cloud marketplaces. Monetization features include capabilities to drive revenue, such as billing, distribution, reseller management, and other functionality, while management features encompass customer support, analytics, identity and access management, and enterprise search tools to find information across the platform.

Finding the Right Marketplace Platform Provider

Today’s marketplace and platform technology can offer sophisticated tools to handle the complexity of billing, provisioning, and managing digital products and services that would take years to build in house.

Explore the 6 key questions that companies should ask as they evaluate marketplace platform providers.

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Finding the right marketplace provider platform

The Benefits of Partnering to Launch a Marketplace Platform

The question of whether to build a solution in house or purchase a solution remains one of the toughest. To learn more about the "build versus buy" decision platforms, AppDirect commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study on AppMarket, its marketplace solution.

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The AppDirect Ecosystem

Explore how AppDirect can help accelerate innovation and grow your business.