Glossary

Cloud Marketplace

A cloud marketplace is a type of application marketplace. It is synonymous with SaaS marketplace. At a cloud marketplace, customers can go to an online storefront to find, purchase, and manage cloud-based applications.

Cloud marketplaces can offer varying degrees of functionality, from simple listings where customers can compare SaaS products and be referred to a vendor to complete their purchases, to a full digital commerce experience that allows customers to buy and immediately provision software.

According to Gartner, enterprise customers of all sizes buy over half of their services from cloud marketplaces, making them a cornerstone of a successful go-to-market strategy for providers looking to sell SaaS.