Glossary

SaaS Marketplace

A SaaS marketplace is a type of application marketplace. At a SaaS marketplace, customers can go to an online storefront to find, purchase, and manage cloud-based SaaS applications.

SaaS marketplaces can offer varying degrees of functionality, from simple listings where customers can compare SaaS products and be referred to a vendor to complete their purchases, to a full digital commerce experience that allows customers to buy and immediately provision software.

According to Gartner, enterprise customers of all sizes buy over half of their services from SaaS marketplaces, making them a cornerstone of a successful go-to-market strategy for providers looking to sell SaaS.