Glossary
SaaS Marketplace
A SaaS marketplace is a type of application marketplace. At a SaaS marketplace, customers can go to an online storefront to find, purchase, and manage cloud-based SaaS applications.
SaaS marketplaces can offer varying degrees of functionality, from simple listings where customers can compare SaaS products and be referred to a vendor to complete their purchases, to a full digital commerce experience that allows customers to buy and immediately provision software.
According to Gartner, enterprise customers of all sizes buy over half of their services from SaaS marketplaces, making them a cornerstone of a successful go-to-market strategy for providers looking to sell SaaS.
6 Questions to Ask When Evaluating Marketplace Platform Providers
Today's marketplace and platform technology can offer sophisticated tools to handle complex components that would take years to build in-house. However, not all providers offer features and functionalities that are necessary to launch and scale successful marketplaces.
As you're evaluating marketplace platform providers, here are six important questions to ask.
- Will the platform integrate with legacy technology?
- Does the platform offer billing that is purpose-built for the digital marketplace?
- Does the provider offer a catalog of leading applications?
- Does the provider make it easy to onboard new applications?
- Does the provider have an innovative product roadmap?
- Does the provider have deep experience and expertise in digital commerce?
Read our guide to dive deeper into factors that you should consider for your marketplace provider.
The Top 4 Technology Trends Impacting SaaS Marketplaces
SaaS marketplaces can help to simplify the buying experience for business organizations by creating more consistency and control throughout. Read the top 4 trends to keep in mind when launching or scaling your marketplace.
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