Event Information

What is AppDirect Thrive?

Thrive is an immersive experience where we'll bring together B2B technology advisors, providers, and industry experts to discuss crucial trends, share knowledge, and foster meaningful connections.

Where and when will Thrive happen?

Thrive will be held at the Chicago Marriott Downtown Magnificent Mile, September 17-19, 2024.

Who should come to Thrive?

Thrive is for technology advisors, providers, marketplace customers, and industry leaders. The event will center on building partnerships and discovering strategies to maximize your growth and thrive!


How do I register for Thrive?

To register, click Register at the top of this page. Follow the prompts to enter your details, select your hotel and conference pass, and you'll be all set to join us in Chicago.

How much does it cost to attend?

Secure your spot now for USD $695 and enjoy a $300 discount off the regular price. Early-bird pricing is available until May 17, 2024, at 11:59 p.m. PT. The Standard rate at $995 will be available from 12:00 a.m. PT on Saturday, May 18, 2024 until 11:59 p.m. PT on Friday, August 23, 2024. The $1295 Last Chance rate will be in effect from 12:00 a.m. PT on Saturday, August 24, 2024 until September 17, 2024.

What does my registration include?

Your conference pass grants you access to all activities from September 17 to 19, 2024. This includes entry to the general sessions, breakout sessions, expo hall, and hands-on demos. You'll also be invited to the welcome reception. Breakfast, lunch, and access to the closing party are all included.

How can I get support with registering?

If you need help registering for Thrive, send us an email at

What is the cancellation policy?

All cancellation requests must be submitted in writing to For a full refund of the event registration fees, we must receive your cancellation notification by 11:59:59 p.m. PT on Friday, August 10, 2024. For cancellation notifications received between 12:00 a.m. PT on Saturday, August 11, 2024, and 11:59:59 p.m. PT on Friday, August 23, 2024, you will receive a refund of 50% of the total event registration fee. No refunds will be processed for cancellation notices received after 12:00 a.m. PT on Saturday, August 24, 2024. Requests to substitute a participant will be processed free of charge if submitted by 11:59:59 p.m. PT on Friday, August 23, 2024. Substitution requests after this date will be subject to a USD $100 transaction fee.

Are there hotel blocks available for the event?

Yes, AppDirect has reserved a block of rooms at the Chicago Marriott Downtown Magnificent Mile. The group rate is USD $345 +tax per night. You will have the opportunity to book your room during the registration within the hotel section. Inventory is limited, available on a first-come, first-served basis, and our discounted rate is available until Friday, August 24, 2024.

What if I don't check in on my scheduled arrival date?

If you don't check in to your hotel on your scheduled arrival date, the hotel will cancel your entire reservation. The hotel can choose to not reinstate your reservation, even if you arrive the next day. You will also be charged a penalty equivalent to the cost of one night's room plus tax, regardless of whether or not the hotel chooses to reinstate your reservation.

Can I make a hotel reservation through my registration without a credit card?

No. All hotel reservations must be guaranteed with a valid credit card at the time of booking.

Is a hotel deposit required to guarantee the hotel room?

Yes. The hotel will require a one-night deposit as a guarantee. The credit card used to make your hotel reservation will be charged the equivalent of one night’s room plus tax after the hotel cutoff date. The group room rate is USD $345 + tax per night.

Can I pay the hotel with a different credit card than the one I provided in my registration?

Yes, as long as you are the cardholder for the credit card you present at check-in.

Can I contact the hotel directly to make a hotel reservation and receive the discounted AppDirect rate?

No. To obtain the discounted AppDirect rate, you must add in the hotel section of the conference registration. To make new reservations or changes to an existing reservation, you must contact the AppDirect events team at

I want to arrive earlier/stay later than the system is showing as available. How can I adjust my reservation?

If you would like to arrive before the event or stay after the event concludes please indicate these dates in the hotel section of the registration.


Where can I find information on Chicago?

For details on things to explore during your visit to Chicago, we recommend visiting the Chicago Travel website for comprehensive information.

Which airports are closest to Chicago?

Chicago is primarily served by two major airports: O'Hare International Airport (ORD) and Chicago Midway International Airport (MDW). O'Hare is approximately a 35-to-60-minute drive from downtown Chicago, or you can opt for the convenient CTA Blue Line train. Midway is about a 25-to-40-minute drive from downtown, or accessible via the CTA Orange Line train.

Is the in-person AppDirect Thrive experience open to international travelers?

Yes, international travelers are welcome to attend Thrive, provided they adhere to any regional travel restrictions and guidelines in place at the time of the event.

Additional information

How can my company sponsor AppDirect Thrive 2024?

We have a variety of options for you to choose from to make sure your brand gets the attention it needs. See opportunities here or contact for more information.

Are there limitations on who can attend Thrive?

AppDirect, the organizer of the conference, has the authority to evaluate registrations and may decline those from individuals or entities not meeting their criteria. Thrive is designed for specific groups: customers, advisors, and strategic business alliances already engaged with AppDirect or those considering a partnership with the company. By limiting attendance to these groups, AppDirect aims to ensure that the conference remains relevant and valuable to its target audience, fostering meaningful connections and collaborations within its ecosystem. This approach helps maintain the focus of the event on topics, discussions, and networking opportunities that directly benefit the AppDirect community and its stakeholders.


Have more questions before you register?

Contact us at
We're ready to help!

We use cookies on our site.