Partners drive 70% of IT deals—but the real hidden value lies in the services you add across each stage of the customer lifecycle, before, during, and after the purchase is completed. In this panel discussion, hear how companies are working with AppDirect to expand their existing business with minimal internal investment—with a full range of support, from tailored pre-sale advice all the way through to network monitoring and ongoing tech support.

Your key takeaway: How to meet customer expectations across the IT lifecycle and grow customer lifetime value

Dive deep into the transformative journeys of industry-leading companies who are executing on their marketplace strategy. Learn how they evolved their ecosystem from showcasing partner products on their marketplace to operating on a large scale. Hear about the distinct paths they took, the key factors that led to their success, challenges they encountered along the way, and specific measures they’re taking to ensure their marketplaces thrive into the future. 

Your key takeaway: Best practices to start and scale your marketplace, and how to maximize your ROI

Discover how AppDirect’s unified marketplaces give businesses a single source to manage the full lifecycle of their technology stack—from hardware and cloud to AI, communications, and energy. In this panel, you’ll hear from leaders at AppDirect and witness first-hand how businesses can tap into a smarter way to manage their entire technology spend to drive operational efficiency, reduce costs, and improve business outcomes.

Your key takeaway: Learn how to manage the entire technology lifecycle

Join this session with Intelepeer’s artificial Intelligence experts to explore how you can start to implement AI, identify suitable applications, and understand the current problems AI addresses. They’ll provide a demonstration of their rapid sales cycles within the specialized healthcare sector, leveraging Sam, their proprietary AI. This engaging, gamified session will teach you how to initiate conversations and achieve an immediate return on investment (ROI) within your customer base.

Your key takeaway: How to generate immediate ROI with AI solutions from Intelepeer

Inefficiencies, hidden costs, and lack of visibility challenge IT leaders managing network and mobility environments. This session will cover how a unified lifecycle strategy—powered by the right people, processes, and platform—can transform fragmented operations into streamlined, insight-driven management. Hear customer success stories and see a live demo of the vCom platform in action. Whether you're an IT leader or partner helping clients, discover how lifecycle management creates value across the board.

Your key takeaway: Aligning strategy, execution, and insight to simplify network and mobility management

This panel session will delve into how you can easily showcase you or your partners' services on your own white-labeled storefront. Help customers discover all of your solutions or attractive deals from partners, all while tracking their engagement. Hear from panelists who have used this approach to build customer stickiness, increase customer lifetime value, and simplify gathering and managing leads.

Your key takeaway: How you can use a storefront to showcase solutions and build customer engagement

With two new AI models released weekly and 75% of the workforce using their own AI tools, how do IT leaders keep up? Through interactive demos, learn how to create AI agents trained on your company data, access 30+ top LLMs under one subscription, and consolidate all AI activity on a secure, scalable platform. 

Your key takeaway: Discover how to solve business challenges with custom-built AI agents through AppDirect’s agentic AI platform, devs.ai.

Moderated by devs.ai

Hear how top companies have expanded their routes to market and are increasing their market share by leveraging AppDirect’s network of 10K+ advisors, 400+ marketplaces, and their own marketplaces. They’ll convey how taking advantage of AppDirect’s distribution technology helps them avoid the complexity of managing multiple integrations and profiles across several partners. 

Your key takeaway: Practical insights on how to leverage AppDirect's extensive network and distribution technology to expand your sales channels.

Join AppDirect and provider security experts to learn how to sift through seemingly infinite security services. With a key focus on starting security conversations the right way and a combination of tools that protect intellectual property, our panelists will lay out reasonable building blocks to take to your stakeholders for the greatest business impact.

Your key takeaway: Begin effective security discovery and compliment it with digital commerce security solution

Join this session with Zoom experts to discover how Zoom’s AI Companion is revolutionizing workplace interactions through enhanced human connections. Step into the future of work, where agentic AI streamlines tasks and acts as a catalyst to elevate human potential rather than replace it, empowering individuals and teams to achieve more, make better decisions, and foster innovation.

Your key takeaway: How to create a human-oriented AI strategy

Hear from leading technology companies how they’re solving challenges their IT teams face in managing end-user hardware. Discover how they’re conquering common issues like lengthy setups, manual processes, lost assets, and security threats with innovative hardware lifecycle management. Hear how they’re achieving significant cost savings, enhancing employee productivity, and ensuring stronger security. 

Your key takeaway: Powerful strategies from Firstbase on overcoming hardware lifecycle challenges 

Moderated by Firstbase

Join a panel of marketplace operators as they share how they increase customer stickiness and unlock revenue opportunities by adding new solutions to their catalog. Hear their insights on the top factors you should consider when expanding your catalog—whether you want to integrate with first- or third-party offers, or distributors such as Ingram Micro or TD Synnex. Discover how AppDirect simplifies engagement with your vendors and developers, creating compelling experiences for them.

Your key takeaway: Discover strategies to expand your marketplace catalog and boost revenue.

Join Verizon experts in an enlightening session on how Verizon's Cloud Connect and extensive colocation footprint are driving business competitiveness. Discover the rapid delivery capabilities of Secure Cloud Interconnect to integrate with hyperscalers and leading SaaS applications. Learn how Verizon's investments in colocation are powering tenants’ edge compute and AI strategies. Hear from customers how they successfully integrated Verizon solutions to grow their business.

Your key takeaway: How Verizon creates better outcomes for customers with edge computing

In this panel, customers will share how they took advantage of AppDirect’s marketplace platform to empower their resellers and referral agents. Hear how their centralized marketplace approach enables them to manage the relationships and transactions between their vendors, developers, and resellers. Discover how you can provision multiple storefronts and accelerate sales growth, while automating and streamlining operations and eliminating billing inefficiencies on the AppDirect platform.

Your key takeaway: How an efficient marketplace and storefront strategy can help you scale your channel business and drive more revenues.

Today’s IT leaders are moving fast to consolidate cloud and software subscriptions onto a single platform—streamlining management, minimizing risk, and maximizing value. In this session, discover how AppDirect streamlines subscription management with top providers like Microsoft, making it easier to purchase, provision, and manage essential cloud subscriptions organizations rely on. The result: smarter spending, stronger security, and a better self-servicing experience.

Your key takeaway: How to drive long-term business growth and operational efficiency with an elevated subscription management strategy Sponsored by Microsoft

With energy demand poised to rise sharply over the next decade due to the AI boom and accelerating electrification, energy stands as one of the most exciting opportunities available for advisors. This session will provide you with practical knowledge to position yourself at the forefront of this rapidly growing industry—an area vital to your customers' business. Hear from a panel of advisors about how they’re leveraging AppDirect’s diverse energy portfolio, tools, and expertise to win lucrative energy deals.

Your key takeaway: How to access new revenue sources by tapping into energy

Join AppDirect HR experts as they tackle recruitment challenges and introduce essential AI tools for attracting top talent. Learn about AppDirect's HR as a service offering to manage HR tasks, enabling you to focus on your core business. Equip yourself for growth in the modern hiring landscape in this indispensable session.

Your key takeaway: Top tools and strategies for tackling today’s HR challenges and managing your talent pool