Agenda

Registration Opens

Thrive Welcome Reception

Kick off your Thrive experience in style! Connect with fellow industry innovators and influencers and set the stage for this amazing event.

Registration Open & Breakfast

Opening Keynote

Nicolas Desmarais, AppDirect CEO
Nicolas will explore the trends and industry dynamics reshaping B2B commerce, helping you unlock the best version of your business. See how unified lifecycle management and integrated procurement solutions are powering unstoppable digital transformation, and how your business can capitalize.

Product Keynote

Andy Sen, Chief Technology Officer, AppDirect
Explore game-changing product innovations across unified marketplaces, AI tools, and seamless procurement solutions. This demo session will show how integrated capabilities create exceptional user experiences while driving new revenue opportunities in the digital economy.

Fireside Chat

In this fireside chat, Laurence Tosi explores the power of scalable business models that create greater value for every client—driven by diversity, speed, and platform dynamics. He also shares WestCap’s perspective on AI, highlighting the rise of “Applied AI,” its rapid shift from novelty to ubiquity, and how technology’s explosive growth is transforming the global economy.

Keynote

Renée Bergeron, COO, AppDirect
Renée's keynote will dive into how AI is fundamentally reshaping customer buying behaviors—from initial problem recognition through post-purchase engagement. Discover the implications for technology advisors, providers, and the entire B2B ecosystem. Gain strategic insights to position your business at the forefront of AI's influence.

Keynote: Microsoft

See firsthand how growth-minded companies are leveraging cutting-edge technologies, including AI, to fuel innovation and achieve success.

Lunch

Monetization panel: Beyond listing platforms—Building B2B commerce ecosystems that convert

Moderated by Emanuel Bertolin, CRO, AppDirect
In this panel, marketplace leaders reveal their journey from listing platforms to true commerce ecosystems. Discover how innovative companies are embracing self-serve trends, reducing churn, and reimagining lifecycle management while debating the real value of 'one-click buy' in B2B. Hear strategies for transitioning from assisted to self-service sales models that drive growth and customer satisfaction.

Keynote: Verizon Business

Gain insight into how strategic partnerships are reshaping digital distribution, creating unprecedented opportunities for advisors, marketplace operators, and forward-thinking providers to deliver integrated connectivity and cloud solutions in an evolving ecosystem of innovation.

Digital Heroes and Technology Provider Awards Celebration

Join us as we honor trailblazers transforming the B2B ecosystem. We'll celebrate Digital Heroes embodying leadership values that drive meaningful change, alongside visionary technology providers who elevate the channel through innovation and strategic collaboration.

Expo hall & reception

Explore cutting-edge technologies and connect with premier providers and B2B leaders at the Thrive Expo Hall.

Provider Receptions

Join us for one of our exclusive provider receptions, hosted by Consensus Cloud Solutions, Optimum Business, Earthlink Business, Crowdstrike/TD Synnex, Lumen, Nextiva, and T-Mobile for Business. Discover opportunities to connect and collaborate with industry leaders. Learn more here.

Breakfast

Special Keynote

Shaun White, Olympic Gold Medal Winning Snowboarding Champion
Olympic gold medalist, X Games legend, and founder of The Snow League—Shaun White brings his extraordinary journey to Thrive. Discover the mindset, resilience, and decision-making strategies that propelled him to unprecedented heights.

Keynote: T-Mobile for Business

Advisor panel: The future of customer engagement—How top advisors are winning enterprise deals

Moderated by Emanuel Bertolin, CRO, AppDirect
This panel highlights how forward-thinking technology advisors are evolving their customer engagement strategies in a shifting landscape—embracing marketplaces, procurement solutions, and lifecycle management as core to their value proposition and competitive edge.

Technology provider panel: Technology distribution unlocked—Integrated marketplaces, AI & streamlined procurement

Moderated by Renée Bergeron, COO, AppDirect
Join Renée as she leads industry pioneers in exploring the future of technology distribution. Discover how innovative technology providers are revolutionizing customer experiences through integrated marketplaces, AI-powered solutions, and streamlined procurement—creating unprecedented growth opportunities.

Lunch

Breakout sessions

Immerse yourself in expert-led sessions focused on secure and effective AI implementation, marketplace growth, lifecycle management, and much more. Gain practical strategies to drive revenue, optimize operations, and harness emerging technologies that will elevate your business and accelerate your growth. View sessions here.

Expo hall & reception

Explore cutting-edge technologies and connect with premier providers and B2B leaders at the Thrive Expo Hall.

Thrive closing party

ACL Live at The Moody Theater, featuring the Goldsingers
The Thrive closing party will be a can't-miss event! We're taking over Austin's legendary stage—the world-famous ACL Live. Get ready to celebrate, and keep the good vibes flowing with our show-stopping party band!

Unlock tailored capital strategies for your business

Looking to grow your business or explore exit strategies? Meet 1:1 with AppDirect Capital expert Jeremy Jones to explore the right financing options for your goals. Whether you're considering capital to scale, planning for M&A, or simply want guidance on optimizing your financial strategy, this is your chance to get personalized advice.
Secure your time slot now and walk away with actionable insights to move your business forward.
Schedule a meeting here

Help Your Customers Leave the Status Quo Behind

Many customers still manage mobility and network services manually across carriers, vendors, and departments. It's inefficient, costly, and no longer sustainable. Discover how the AppDirect and vCom platform and managed services streamline IT lifecycle management, from contracts and support to cost optimization and reporting. The future is platform driven, and customers need the right tools and resources to manage mission critical services with confidence. We'll show you how to position network and mobility lifecycle management and expense solutions to deliver immediate value for your customers while unlocking new revenue opportunities for your business.
Secure your time slot now to see the platform in action and walk away with a clear strategy to grow your business and better support your customers.
Schedule a meeting here

AppDirect | Recruiting as a Service (RaaS)

AppDirect helps you grow your business through both People + Technology. Our new Recruiting as a Service (RaaS) offering connects you with top talent, faster and more cost-effectively. As experts who understand your business, we act as an extension of your team, bringing world-class recruiters who move fast, tell the right story, and deliver the right candidates. From GTM to tech roles throughout the world, we offer white-glove candidate experiences and data-driven results to help you scale quickly, efficiently, and with confidence. Secure your time slot now to discuss your talent needs, whether full-time or contract, and learn how the AppDirect RaaS team can support your growth.
Schedule a meeting here