Agenda

Registration Opens

Thrive Welcome Reception

Kick off your Thrive experience in style! Connect with fellow industry innovators and influencers and set the stage for this amazing event.

Registration Open & Breakfast

Opening Keynote

Nicolas Desmarais, AppDirect CEO
Nicolas will explore the trends and industry dynamics reshaping B2B commerce, helping you unlock the best version of your business. See how unified lifecycle management and integrated procurement solutions are powering unstoppable digital transformation, and how your business can capitalize.

Product Keynote

Andy Sen, Chief Technology Officer, AppDirect
Explore game-changing product innovations across unified marketplaces, AI tools, and seamless procurement solutions. This demo session will show how integrated capabilities create exceptional user experiences while driving new revenue opportunities in the digital economy.

Keynote

Renée Bergeron, COO, AppDirect
Renée’s keynote will dive into how AI is fundamentally reshaping customer buying behaviors—from initial problem recognition through post-purchase engagement. Discover the implications for technology advisors, providers, and the entire B2B ecosystem. Gain strategic insights to position your business at the forefront of AI's influence.

Keynote: Microsoft

See firsthand how growth-minded companies are leveraging cutting-edge technologies, including AI, to fuel innovation and achieve success.

Lunch

Monetization panel

Moderated by Emanuel Bertolin, CRO, AppDirect
In this panel, marketplace leaders reveal their journey from listing platforms to true commerce ecosystems. Discover how innovative companies are embracing self-serve trends, reducing churn, and reimagining lifecycle management while debating the real value of 'one-click buy' in B2B. Hear strategies for transitioning from assisted to self-service sales models that drive growth and customer satisfaction.

Keynote: Verizon

Gain insight into how strategic partnerships are reshaping digital distribution, creating unprecedented opportunities for advisors, marketplace operators, and forward-thinking providers to deliver integrated connectivity and cloud solutions in an evolving ecosystem of innovation.

Digital Heroes Awards

Join us as we honor the trailblazers transforming the B2B ecosystem. Our Digital Heroes winners embody the core values that drive meaningful change—leading with positivity, humility, ownership, and intensity while pioneering new paths forward.
This special recognition celebrates those who have demonstrated exceptional leadership and innovation, creating lasting impact within their organizations and across the entire digital commerce community.

Expo hall & reception

Explore cutting-edge technologies and connect with premier providers and B2B leaders at the Thrive Expo Hall.

Breakfast

Special Keynote

Shaun White, Olympic Gold Medal Winning Snowboarding Champion
Olympic gold medalist, X Games legend, and founder of The Snow League—Shaun White brings his extraordinary journey to Thrive. Discover the mindset, resilience, and decision-making strategies that propelled him to unprecedented heights.

Advisor panel: The future of customer engagement—How top advisors are winning enterprise deals

Moderated by Emanuel Bertolin, CRO, AppDirect
This panel highlights how forward-thinking technology advisors are evolving their customer engagement strategies in a shifting landscape—embracing marketplaces, procurement solutions, and lifecycle management as core to their value proposition and competitive edge.

Technology provider panel

Moderated by Renée Bergeron, COO, AppDirect
Join Renée as she leads industry pioneers in exploring the future of technology distribution. Discover how innovative technology providers are revolutionizing customer experiences through integrated marketplaces, AI-powered solutions, and streamlined procurement—creating unprecedented growth opportunities.

Provider Awards

These awards celebrate visionary technology partners who transform the channel ecosystem through innovation, strategic collaboration, and unwavering advisor support. We’ll honor leaders who create powerful solutions that make technology accessible and drive collective success across the digital marketplace.

Lunch

Breakout sessions

Immerse yourself in expert-led sessions focused on secure and effective AI implementation, marketplace growth, lifecycle management, and much more. Gain practical strategies to drive revenue, optimize operations, and harness emerging technologies that will elevate your business and accelerate your growth. View sessions here.

Expo hall & reception

Explore cutting-edge technologies and connect with premier providers and B2B leaders at the Thrive Expo Hall.

Thrive closing party

ACL Live at The Moody Theater, featuring the Goldsingers
The Thrive closing party will be a can’t-miss event! We’re taking over Austin's legendary stage—the world-famous ACL Live. Get ready to celebrate, and keep the good vibes flowing with our show-stopping party band!