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Cdpq has now dedicated a total of $180 million for the appdirect capital invest program.

With cdpq’s investment, appdirect will bring together tech providers, advisors and buyers through its capital invest fund, the company says — helping get tech companies’ products in front of prospective customers.

Appdirect, the leading b2b subscription commerce platform in north america, today announced it has secured usd 100 million [approximately cad 136 million] in funding from global investment group cdpq.

This new investment will support innovative financing options for technology advisors through the appdirect capital invest program, allowing them to access flexible capital to transform and scale their business.

Funding provides flexible capital for technology advisors to transform and scale their business while maintaining 100% ownership.