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Meet the appdirect team at channel partners 2026. discover how advisors and providers are scaling faster through unified lifecycle management, ai-powered sales tools, and the industry’s largest multi-category technology catalog—all from one platform.

Learn why 85% of businesses now store their data in cloud infrastructure and why the majority are searching for a partner who can provide comprehensive support—from aligning their specific needs with the right solutions to implementation and ongoing management. discover training and resources available to confidently start selling cloud infrastructure and access this new source of recurring revenues.

72% of revenues are generated from selling to existing customers, and advisors who sell into multiple categories generate 2-3x more revenues on average. learn how to spot cross-selling opportunities and build offers that drive bigger deals.

Choosing whether to build software internally or purchase an existing solution has long been a key decision for businesses. today, the rise of ai and vibe coding to create software makes this choice increasingly complex. this article delves into these developments, with practical advice for technology decision-making.

The power of the appdirect platform and ecosystem combined with tbi’s white-glove enablement approach further consolidates appdirect as the top destination for advisors to grow and diversify their revenue streams.

How you showcase your software ecosystem is important for driving customer engagement and satisfying your partners. vera barile shares why you need more than a website if you want to efficiently scale this important part of your business.