Subscription Commerce

Subscription commerce for B2B SaaS encompasses all of the technology and processes that power the sale of digital products on a recurring basis, from sales operations to marketing, to product delivery and deployment, to vendor management, to customer support and lifecycle management, and much more.

The subscription commerce model delivers a range of benefits. Sellers get a consistent, recurring revenue stream, which provides an easy way to forecast cash flows and budget, lower administrative costs, and drive higher business valuations. Buyers, on the other hand, get a consistent, recurring cost, which gives them an easy way to better plan and budget for the solutions they need while lowering the cost of new applications.

Unlike subscription billing software, which only manages one aspect of subscriptions—billing—a subscription commerce platform can accommodate all of the complexity of B2B SaaS subscriptions and deliver a better customer experience.

Subscription Commerce 101 E-book

Learn about the basics of subscription commerce and the specific challenges inherent in B2B subscription commerce models.

Key highlights include learning the difference between B2B subscription commerce and e-commerce, why subscription billing is only part of succeeding at subscription commerce, and more.

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B2B Subscription Commerce Is on the Rise

Emanuel "Bert" Bertolin, AppDirect's Senior Vice President and General Manager of Provider Services, talks about where the B2B market is heading, and why subscription commerce is so important in today's digital economy.

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Optimizing for Subscription Commerce

Explore how AppDirect can help accelerate innovation and grow your business.