Glossary
Reseller Platform
A reseller platform is a solution that enables businesses to streamline the management of their resellers. It is synonymous with partner relationship management software.
There are a wide variety of reseller platforms with varying features and functionalities. To be most effective, however, a reseller platform should streamline reseller onboarding, automate backend processes (for example, billing and payouts), and make it easy to instantly provision cloud-based solutions.
Copper Launches a Partner Program with 50 Resellers Covering More than 100 Countries with AppDirect
In order to drive more revenue, Copper launched and scaled a partner program. Read our case study on how Copper was able to expand its channel program to 50 resellers and more.
Learn More![Bird's eye view of a laptop with the AppDirect platform on the screen](https://appdirect.imgix.net/Photography/general/birds-eye-view-of-a-laptop-with-the-appdirect-platform-on-the-screen.jpg?auto=compress%2C%20format&fit=clip&q=80&s=5382a94fd9b45be5e59e88add0248e89)