Glossary

Reseller Platform

A reseller platform is a solution that enables businesses to streamline the management of their resellers. It is synonymous with partner relationship management software.

There are a wide variety of reseller platforms with varying features and functionalities. To be most effective, however, a reseller platform should streamline reseller onboarding, automate backend processes (for example, billing and payouts), and make it easy to instantly provision cloud-based solutions.

Copper Launches a Partner Program with 50 Resellers Covering More than 100 Countries with AppDirect

In order to drive more revenue, Copper launched and scaled a partner program. Read our case study on how Copper was able to expand its channel program to 50 resellers and more.

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