Glossary

Partner Relationship Management Software

Partner relationship management software helps sales organizations manage indirect sales made through the channel. Partner relationship management software often includes a variety of tools to automate partner management, such as deal registration, training and certification, analytics, and content libraries. Automated billing and provisioning are also key elements of partner relationship management software.

Partner relationship management software is an increasingly important component of a successful channel sales strategy. In fact, according to Gartner, 65 percent of organizations in the high-tech industry have already adopted and implemented partner relationship management software, and by 2018, 20 percent of all B2B organizations will have done so.