CASE STUDY

Copper (formerly ProsperWorks) Launches a Partner Program with 50 Resellers Covering More than 100 Countries with AppDirect

To drive more revenue, SaaS CRM company Copper needed a cost effective way to launch and scale a partner program. Learn how Copper was able to:

  • Rapidly launch and expand its channel program from zero to 50 resellers covering more than 100 countries
  • Utilize the channel to generate almost 10 percent of net new overall monthly recurring revenue (MRR)
  • Onboard and manage resellers and other partners quickly and efficiently

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