AppDirect for MSPs
Expand your offering. Simplify growth. Stay customer-first.
Become an MSP partner
Everything MSPs need to grow more strategically
AppDirect helps you expand what you sell, simplify how you operate, and create more value across every customer relationship, so you become the partner they rely on for more of their stack, not a vendor they outgrow.
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Grow your business
Grow beyond core managed services with access to communications and cloud, AI, security, energy, and more.
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Simplify ops
Reduce friction across quoting, sourcing, implementation, renewals, and commissions. So you can focus on what matters.
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You take the lead
You own the relationship. Get the support you need from us, while staying at the center of the customer relationship.
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Self-Serve Buying
Give customers a simpler way to browse, buy, and manage, while you stay the trusted expert behind every sale.
AppDirect
"MSPs need a partner that helps them expand their value, stay in control of the client experience, and create recurring revenue across more of the technology stack.”
Built for every stage of MSP growth
From first expansion to full-scale operational maturity, AppDirect helps MSPs grow in ways that match their business model, customer needs, and pace of growth. Expand your offering, add recurring revenue, and build a more scalable model without adding unnecessary headcount.
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Start expanding confidently—Tap into adjacent opportunities and new revenue streams without adding major operational lift.
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Catalog expansion—Expand into new categories, strengthen your customer offer, and increase your share of wallet across existing accounts.
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Run a more scalable model—Bring together automation, self-service, and advanced operational support to grow with more consistency and control.
Simplify operations
Catalog
Play a bigger role in customer technology decisions
AppDirect helps MSPs grow across a broader set of customer needs through one platform and ecosystem. Expand into more high-value categories, meet customer demand more completely, and create new revenue opportunities without adding unnecessary complexity.
Explore more managed services opportunities
Access the industry’s largest, most diverse catalog
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ENERGY
Help customers manage procurement, control costs, and uncover savings opportunities across their energy spend. Create additional recurring revenue by expanding into a high-value category that supports long-term customer value.
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MANAGED & PROFESSIONAL SERVICES
Extend your delivery model with complementary and white-label services that help customers implement, support, and optimize new solutions. With AppDirect you can add service value without building every capability in-house.
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HARDWARE & LOGISTICS
Support device procurement, lifecycle management, and logistics services that simplify operations for customers. Deepen account value with offerings that connect hardware to broader technology decisions.
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SECURITY
Help customers protect their business with solutions across email, endpoint, network, IAM, DDoS, and cloud security. Expand into a high-demand category that strengthens trust and recurring revenue potential.
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COMMUNICATIONS SOLUTIONS
Support connectivity, fiber, broadband, voice, UCaaS, CCaaS, and SD-WAN through one broader portfolio. Meet more customer communication needs while expanding your role across the stack.
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SOFTWARE AS A SERVICE
Offer the cloud and business applications customers already rely on, from Microsoft 365 and Google Workspace to AWS and collaboration tools. Create more value by supporting a broader mix of day-to-day technology needs.
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ARTIFICIAL INTELLIGENCE
Expand into AI with access to models, agents, governance, and managed AI opportunities. Help customers adopt emerging solutions with more confidence while opening new paths for growth.
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INFRASTRUCTURE
Support cloud services, backup, disaster recovery, storage, and networking through a more complete infrastructure offer. Grow into essential customer needs that create long-term operational value.
LEARN MORE
Simplify operations
Built to support more sophisticated MSP operating models
Growth is not just about adding new categories. It is about managing the complexity that comes with them. AppDirect helps MSPs support more advanced pricing, billing needs as they scale.
More advanced billing support
Reconciliation visibility
Co-branded customer experience where you’re positioned as the expert
Stronger operational and built-in support to help you scale
Sales support
Get the support you need. You own the customer relationship.
AppDirect helps MSPs expand into new categories with access to provider expertise, lifecycle support, and operational help behind the scenes, while keeping the MSP at the center of the customer experience.
- Provider and solution expertise
- Quote and sourcing support
- Project and implementation coordination
- Renewals support
- Commission visibility
- Partner enablement
- Back-office support
One marketplace. Better buying experiences.
Modern buying experience. Same trusted MSP relationship.
Today’s customers expect a simpler, more flexible way to buy, without losing expert guidance. AppDirect helps MSPs deliver both through a connected experience for browsing, buying, and managing approved products and services over time.
You stay the trusted expert behind every sale, while customers get a more seamless way to buy.
Better product discovery—Find and compare the right solutions for customers faster
Self-service subscription management—Give customers an easier way to self-manage
Quote request workflows—Simplify quoting for more complex customer needs.
Improved visibility after purchase—Track subscriptions, renewals, and account activity easily
MSP insights and resources
Customers already expect broader support across telecom, cloud, and AI. In this Q&A, Jared Adamcik, Dave Wallace, and Mariane Louvet share how the MSP role is evolving, why AI is emerging as the clearest growth opportunity, and how the best MSPs are expanding without adding operational drag.
Looking for more ways AppDirect supports MSP growth?
Explore more MSP solution paths
Learn more about the AppDirect MSP community
Start here to see how you can accelerate growth with AppDirect.
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Talk to our team
We offer a variety of partner types to fit your business goals. Get in touch with our team for a personalized discussion with one of our experts.
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Attend our State of the Union
Our monthly webinar series gives you an advanced look at new and upcoming initiatives with special guests from the channel.
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The Newsletter Library
Stay informed and engaged with our community by subscribing to our newsletter, arriving at your inbox each month.
More MSP resources
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Coming to a city near you
Explore our events calendar. In-person training builds skills, networks, and growth!
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Related resources
Explore additional content on MSP growth, service expansion, and partner opportunities.
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On-demand training
Explore our training resources to build confidence in new technology categories.
