Application Marketplace

An application marketplace is an online store where customers can go to find and purchase applications.

Depending on the type of marketplace and products sold, customers can download applications onto their computers, phones, or other devices (for example, in-car infotainment systems), or use the store as a central location to use and manage cloud-based products and services.

A wide variety of digital products can be sold through application marketplaces. These include business-to-business (B2B) software, such as Microsoft 365 and Google Workspace; solution add-ons, including products developed for and sold in its AppExchange; consumer apps such as games for iOS and Android devices; and more.

Public or Private Cloud: Which Is Best for Application Marketplaces?

The AppDirect platform can offer the best of both worlds when it comes to a public or private cloud application marketplace. We discuss which option is better and dive deeper into the debate.

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Cloud Applications

Innovative Go-to-Market Approaches with Marketplaces

Hear insights from ABB, Vodafone, and Keller Williams on their go-to-market approaches and the common elements they discovered that can help any business reach customers and drive revenue including:

  • The importance of sales teams for go-to-market success
  • Why a self-service strategy is critical for driving scale
  • How a phased implementation approach can help ensure marketplace success
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Combating Digital Marketplaces Stagnation

The Benefits of Partnering to Launch a Marketplace Platform

Building a solution in house or purchasing a solution is one of the toughest questions to answer. Get an overview of the benefits of how AppDirect's AppMarket is the best decision for your business.

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Bird's eye view of a laptop with the AppDirect platform on the screen

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