Innovative Go-to-Market Approaches with Marketplaces

Get Insights from Vodafone, ABB, and Keller Williams on Digital Strategy

Every company and its go-to-market is different, but these leading companies have discovered common elements that can help any business reach more customers and drive more revenue.

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"Just one of our businesses has 13,000 partners, and they serve 100,000 installers. In turn, those installers serve millions of customers. The key question for us has been, how do you serve all of these stakeholders effectively while still being able to scale globally? Our technology has been a big part of the answer." — Alain Schaefer, ABB

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Key Discussion Areas

The “Innovative Go-to-Market Approaches with Marketplaces” webinar explores several areas that are critical to achieving your digital objectives, including:

  • The importance of sales teams for go-to-market success
  • Why a self-service strategy is critical for driving scale
  • How a phased implementation approach can help ensure marketplace success
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