AppDirect and PartnerStack unite
PartnerStack accelerates AppDirect's mission to simplify how businesses buy, sell, and manage recurring technology, adding one of the largest B2B partner networks globally and new PRM platform capabilities to AppDirect.
Companies powering their ecosystem with AppDirect and PartnerStack
Amplify demand, expand reach and scale
Bringing together Tackle.io's hyperscaler marketplace capabilities and PartnerStack's global partner ecosystem, AppDirect now delivers partner management, marketplace commerce, and distribution within one platform.
Remove complexity from commerce with one trusted partner
CHANNEL ECOSYSTEM GROWTH
152K+
partners in the AppDirect and PartnerStack network are accelerating growth for technology providers
ECOSYSTEM STRENGTH
60%
of marketplace purchases projected to be conducted through partners by 2030
SERVICES DISTRIBUTED
42K+
services are monetized through AppDirect
Benefits of AppDirect and PartnerStack together
Generate demand
Drive leads and create trusted content that earns LLM citations to help you get found. Amplify your message through over 152,000 partners and get discovered in hundreds of marketplaces, turning awareness into qualified pipeline without runaway ad spend.
Expand reach
Reach more buyers by meeting them where they want to purchase. AppDirect's commerce platform enables you to distribute products and services across multiple marketplace networks and hyperscalers, and activate ecosystems and co-sell programs that turn pipeline into revenue.
Streamline operations
Remove the complexity of subscription commerce—across demand, billing, fulfillment, reconciliation, and payouts—for every direct and indirect channel and every partner type.
One platform to get found, get chosen, and get paid
With Tackle.io enabling hyperscaler marketplace-led growth and PartnerStack providing the tools to recruit, manage, and scale partner ecosystems globally, AppDirect now delivers partner management, marketplace capabilities, and commerce within one platform.
AppDirect and PartnerStack platform features
Partner management
Recruit and onboard new partners seamlessly, enable them with resources, sales training and tools such as storefronts, and track revenue in a single place. Find new partners in our existing network of 152,000+ B2B partners to expand even faster.
AI-driven demand
Get cited in LLM results when people are looking for solutions like yours and track the impact of partner content that drives those results. Then equip your GTM teams with buyer intelligence that helps those leads convert.
Co-sell programs
Launch and scale co-sell programs across hyperscalers, partner ecosystems, and channel advisors. Our teams connect you with the right partners, train them, and enable joint selling, all supported by our platform, turning collaboration into a lucrative pipeline.
White-labeled marketplace
Launch a fully branded digital marketplace that showcases first- and third-party services, enabling your customers to discover, purchase, and manage the lifecycle of all of the solutions they can procure through you.
Simplified distribution
Distribute your products through any marketplace: AWS, Microsoft, Google, or any marketplace in our global network. Syndicate once and meet your customer wherever they want to buy.
Automated operations
Streamline the complexity of multi-party commerce with automated billing, fulfillment, commission, payouts, and reconciliation across every channel and partner type.
Customer stories and resources
The Forrester Wave™: Marketplace Development Platforms Report, Q4 2024
AppDirect named a leader, earning highest scores in strategy and current offering categories.
Get found, get chosen, get paid
Distribution is the new battleground for software providers, as three powerful trends converge to reshape how their products get discovered.
How Freshworks achieved a 300% increase in their qualified sign ups
By optimizing their affiliate and partnership channels, Freshworks turned their ecosystem into a primary growth engine, resulting in a staggering 300% surge in qualified sign-ups.
ACP doubles revenue with new marketplace
Discover how this IT and managed services leader automates its reseller program, offering a consistent portfolio across all subsidiaries.
How monday.com grew partner driven sales by 200% YoY
See how monday.com uses automation to speed up partner enablement, creating a clear path to success and doubling their partner-driven sales year over year.
How Foxit scaled its affiliate program 5x in 18 months
Learn how Foxit leveraged PartnerStack's automation and hands-on support to create a high-ROI, low-lift affiliate program that drives consistent monthly revenue.
Frequently asked questions (FAQs)
AppDirect is a B2B subscription commerce platform company that brings together technology providers, advisors and businesses to simplify how they buy, sell and manage technology. More than 1,000 providers, 14,000 advisors, and 16 million subscribers rely on the AppDirect ecosystem of subscription marketplaces to power their innovation, growth and success. For more information, visit appdirect.com, devs.ai, and follow us on LinkedIn.
PartnerStack is the leading ecosystem orchestration platform for B2B — the only solution that combines a full partner relationship management platform, including incentives and payouts, AI-powered partner intelligence, and a built-in network of over 138,000 active affiliates, influencers, co-sell and channel partners who are already transacting. Trusted by Monday.com, Stripe, Freshworks, and hundreds of the world’s most partner-driven companies, PartnerStack powers co-sell, affiliate, influencer, and referral programs within a single platform connected to the largest B2B partner network in the market. Visit PartnerStack at partnerstack.com.
Tackle.io is the leading Cloud GTM platform, enabling organizations to generate, manage, and grow cloud marketplace revenue. Backed by a team of 150 experts, Tackle offers the technology, services, and strategic guidance trusted by hundreds of companies—including Salesforce, Redgate, CrowdStrike—to streamline their Cloud GTM operations and maximize cloud partnerships.
We're excited to start integrating our companies and products, a journey that will extend over several months, with a focus on maximizing value to customers and partners. Stay tuned for more and our upcoming release announcements at Thrive 2026.
There are no changes to your current PartnerStack experience. Your programs, and PartnerStack points of contact remain the same. Our joint teams are committed to ensuring a smooth transition with no disruption to your business.
In the coming months, you’ll begin to see expanded capabilities, new integrations, and a more powerful end-to-end experience all built on the foundations you rely on today.
Marketplace operators can expect to gain access to an extended affiliate and referral partner network of 152,000+ B2B partners, helping drive more traffic, trials, and revenue while managing these relationships seamlessly. They can also expand their catalogs with 600+ new solutions and unlock new revenue opportunities by becoming referral partners themselves. Combined, this represents meaningful new avenues for growth and monetization.
Tackle customers can leverage PartnerStack to increase their routes to market by launching a partner program and leveraging PartnerStack Partners to promote their solutions on top of distributing through hyperscaler marketplaces.
Advisors will be able to access 600+ new referral‑ready solutions they can bring to customers while continuing to earn commissions the same way as before. They’ll also be able to help customers simplify procurement by centralizing more purchases through a single relationship. And because everything is still managed through AppDirect, advisors will be able to easily oversee all their earning opportunities in one place.
One platform to to sell, buy and manage technology
Book a call to discover how PartnerStack and AppDirect platforms can help you expand your routes to market