SaaS Distribution

SaaS distribution encompasses the processes and tools used to distribute cloud-based software to end users. There two main types of SaaS distribution: direct and indirect. In a direct SaaS distribution model, a software vendor sells products directly to customers, through its website for example. In an indirect SaaS distribution model, a software vendor distributes its products through third-party resellers who then sell them to customers.

Software vendors often utilize both direct and indirect SaaS distribution strategies.


Why DocuSign Joined AppDirect's Distribution Program

Hear from Mark Register, SVP of Business Development, at DocuSign talk about why they joined AppDirect's distribution program.

How to Leverage the Indirect Sales Channel to Scale Your SaaS Business

Watch our webinar to learn how you'll be able to build a scalable partner program, understand channel models, and best practices for onboarding channel partners.

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