Glossary

Reseller Management

Reseller management encompasses all of the technology tools and business processes that an organization needs to manage its indirect sales through third parties. These processes include sales enablement—such as training on different solutions—software provisioning, billing, as well as ongoing license management, customer onboarding, and customer support.

According to the Cloud Technology Alliance, more than 70 percent of SaaS companies work with the channel, which makes reseller management capabilities increasingly important.

To recruit resellers, companies often create partner programs that offer training materials, as well as different levels of certification.

Automate Reseller Management

AppDirect's platform makes it easy for partners to do business. Learn how to automate reseller management whether you're exploring indirect sales channels or looking to optimize a reseller program.

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Reduce Friction for Channel Partners

Copper Launches a Partner Program with 50 Resellers

Read our case study to learn how Copper found a cost-effective way to launch and scale a partner program by:

  • Rapidly launching and expand its channel program with 50 resellers across more than 100 countries
  • Utilizing the channel to generate almost 10 percent of net new overall monthly recurring revenue
  • Onboarding and managing resellers and partners quickly and efficiently
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