Channel partners
Channel partners, including technology advisors, refer to external entities such as resellers, distributors, consultants, or system integrators, who collaborate with a company to promote, sell, and distribute its products or services to end customers.
Channel partners play a vital role in extending the company's sales force, leveraging their market reach, customer relationships, and localized market knowledge to drive business growth and expand market presence. Through joint efforts, Channel partners and technology advisors enable companies to effectively reach target customers, deliver tailored solutions, and provide ongoing support, fostering mutual success and creating value for end customers.
Shifting to an Indirect GTM Approach
The third key to digital success is about adopting a strong, efficient digital channel strategy that focuses on shifting from a direct to an indirect go-to-market (GTM) approach. This enables service providers to expand their market reach by leveraging relationships like advisors and resellers.
