Meet Us at Channel Partners 2026: New Routes to Market for Advisors and Providers

Channel Partners 2026 is right around the corner, and the AppDirect team is heading back to Las Vegas—ready to connect, demo what’s new, and talk growth with technology advisors and providers across the B2B commerce and channel ecosystem.

From April 13–16, 2026, our team will be on the show floor showcasing how AppDirect helps advisors, MSPs, and technology providers sell, manage, and scale their businesses across the full technology stack.

We’ll also be on site to connect with technology providers looking to grow strategically with AppDirect through our Provider Growth Program (PGP).

If you’re planning your CPExpo agenda, here’s a preview of what to expect at the AppDirect booth—and why it’s worth stopping by.

Channel-powered everything store for business 

Customers don’t buy technology in silos—and advisors shouldn’t have to sell it that way either.

AppDirect brings everything together on one unified platform so advisors can find, quote, sell, and manage the essential business services their customers need across:

• Cloud & SaaS

• AI

• Connectivity & mobility

• Hardware & logistics

• Energy

• Managed and professional services

All supported by unified lifecycle management—from procurement and provisioning to optimization, renewals, and support.

At Channel Partners 2026, we’ll show how advisors are using AppDirect to scale faster by simplifying complexity, expanding their portfolios, and delivering more value to customers—without adding operational overhead.

What advisors can explore at our booth

Whether you’re just getting started or already working with AppDirect, our booth (#1938) demos are designed to meet you where you are.

The largest multi-category technology catalog in the channel

Discover how advisors are diversifying revenue with AppDirect’s industry-leading catalog—featuring 42,000+ services from thousands of providers across every major technology category.

Advisors who expand into additional categories can earn 2x–3x more revenue per customer, while strengthening customer stickiness and lifetime value.

Want more? Read our blog: The Top 7 Reasons Advisors Choose AppDirect

Advisor Back Office + expert support

Selling technology is complex—so we act as an extension of your team.

See how advisors manage quotes, orders, commissions, and reporting in one portal, backed by 400+ back-office specialists, engineers, and support teams who help from pre-sale through post-sale.

AI-powered sales enablement

We’ll demo how advisors are using AI across the sales cycle, including:

• AI sales agents trained on real sales data

• Faster SaaS and cloud quoting

• Smarter solution discovery and recommendations

• Easier access to commissions, rates, and SPIFFs

These tools are designed to help advisors close deals faster, overcome objections, and focus on higher-value conversations.

Unified lifecycle management: What it means to you and your customers

At CPExpo, we’ll show how the AppDirect platform and ecosystem help advisors maximize value across the entire technology lifecycle, driving customer loyalty, reducing operational complexity, and unlocking new revenue opportunities.

Today’s businesses expect a single workspace to manage their technology. AppDirect’s Unified Lifecycle Management (ULM) suite simplifies the modern tech stack, giving businesses one place to manage subscriptions, users, security, and renewals. The result: greater visibility, streamlined operations, and stronger long-term customer relationships.

Watch our on-demand webinar to learn more about Unified Lifecycle Management & Advisor Dashboard Updates.

• Cloud Lifecycle Management: Deliver a simplified subscription experience across the full cloud portfolio, automate provisioning, control spend, and surface actionable insights across every purchase.

• AI Lifecycle Management: Enable customers to access secure, LLM-agnostic AI workspaces where teams can build agents, develop applications, and govern AI usage with confidence, all from one platform. Advisors can resell leading AI models through a unified experience, simplifying adoption while unlocking differentiated revenue opportunities.

• Hardware Lifecycle Management: Automate device lifecycle end-to-end, from deployment and tracking to recovery and retirement, helping customers scale efficiently while protecting margin.

• Network & Mobile Lifecycle Management: Replace spreadsheets with a centralized system of record for vendors, contracts, assets, tickets, and invoices. This brings visibility and cost optimization to complex environments.

• Energy Lifecycle Management: Help customers reduce energy spend, leveraging our energy experts and platform. Provide instant pricing, contract generation, e-signature, and renewal management through one streamlined workflow, expanding your portfolio while strengthening customer relationships.

The common thread? Through our unified lifecycle management experience, your customers get end-to-end visibility, control, and optimization across the full technology lifecycle.

Grow through every route to market: Meet your customers where they are

Our leadership team and experts will also be at the booth to answer questions about how AppDirect, together with Tackle.io, an AppDirect company, enables businesses to access every route to market, direct, indirect, and hyperscaler marketplaces, from one unified platform.

By removing complexity from distribution, AppDirect empowers organizations to meet buyers where they want to purchase.

For providers, this means integrating once and distributing everywhere, including:

• Direct sales via your own white-label marketplace

• Indirect sales through reseller networks

• Distribution through 14,000+ advisors

• Syndication to third-party marketplaces

• Distribute across major hyperscaler marketplaces, AWS, Google, and Microsoft

Power your 2026 growth with the Provider Growth Program

Our Provider Growth Program (PGP) team will be at the AppDirect booth throughout Channel Partners 2026.

PGP partners work with our team to design custom growth strategies across marketplace merchandising, events, sales enablement, digital marketing, training, and sponsorships—each built to increase visibility, adoption, and revenue across the AppDirect ecosystem.

We’ll be on site to meet with provider teams, answer questions, and talk through 2026 growth goals. Whether you’re exploring new routes to market, expanding advisor engagement, or refining your go-to-market strategy, our team is ready to help.

Why join the Provider Growth Program?

• Expand your brand’s reach, grow strategically

• Reach 16M+ technology subscribers

• Engage a network of 14K+ technology advisors

PGP offers a scalable, year-round path to expanding your brand reach and achieving ROI sponsorship goals. Our team partners with you to deliver visibility through marketplace merchandising, events, sales enablement, digital marketing, and advisor training.

Want more? Get more details by exploring our PGP Marketplace

Let’s do this

Whether you’re an advisor looking to scale smarter or a provider exploring new distribution strategies, Channel Partners 2026 is your chance to see what’s possible with AppDirect.

Stop by our booth to:

• See live demos

• Meet our sales, product, and support teams

• Explore advisor and provider growth opportunities

• Talk strategy for 2026 and beyond

Register for Channel Partners and use code APPDIRECT to save.

Want to book time with our team in advance? Schedule a meeting.

We can’t wait to see you in Las Vegas.