Technology Insights

3 Reasons Why SaaS Platforms Are Evolving into Ecosystem-led Marketplaces

Explore the 3 key reasons SaaS platforms are evolving into ecosystem-led marketplaces in 2026. Discover how AI-powered strategies can help you simplify complexity, drive growth, and stay ahead in a rapidly changing software landscape.

By Rebecca Muhlenkort / AppDirect / January 21, 2026

Strategy & Best Practices

How to Win in an AI-Driven Marketplace Economy—Top Lessons from 2025

This curated recap of 2025’s top insights provides guidance and strategies about how leading companies are simplifying marketplace experiences, scaling ecosystems, accelerating AI impacts, and unlocking the full potential of unified lifecycle management. Read on to confidently lead and thrive in 2026.

By Denise Sarazin / AppDirect / December 19, 2025

Industry Insights

Charting the AI Cycle of Innovation—How to Navigate the Disruption and Come Out on Top

The fastest wave of innovation in history is hitting faster than ever—10 times quicker than the first two industrial revolutions combined—and with it comes disruption and unprecedented opportunity. Learn how you can apply lessons from history to transform AI challenges into long-term competitive advantage.

By Denise Sarazin / AppDirect / December 17, 2025

Industry Insights

The 4 Keys of AI Transformation—A Blueprint for AI-Driven IT

This article explores four powerful keys that will transform how your business innovates, partners, and connects with customers through AI. Packed with actionable insights, it’s your essential guide to accelerating growth, boosting efficiency, and delivering standout customer experiences.

By Denise Sarazin / AppDirect / December 11, 2025

Strategy & Best Practices

How to Create a Better Marketplace Experience with Composable Commerce

Composable commerce is redefining how marketplaces engage customers and partners by delivering unmatched personalization and agility. Learn how to use headless APIs, extensions, and automation to create standout, flexible commerce experiences that keep you ahead of the competition.

By Jonmichael Moy / AppDirect / November 26, 2025

Industry Insights

Top 7 Reasons Technology Advisors, MSPs & Partners Choose AppDirect

Discover the top seven reasons technology advisors choose AppDirect, from a multi-category catalog and powerful ecosystem to automation, expert support, and higher earnings. Learn how AppDirect helps you scale, cross-sell, and win today’s digital-first buyers.

By Rebecca Muhlenkort / AppDirect / November 21, 2025

Industry Insights

8 B2B SaaS Companies Crushing Growth Goals—How They’re Doing It (and How You Can Too)

Explore how eight leading B2B SaaS companies are achieving extraordinary growth. Discover their strategies focused on marketplace ecosystems, AI integration, and sales channel diversification.

By Rebecca Muhlenkort / AppDirect / October 27, 2025

Customer & Partner Success

Celebrating the 2025 Digital Heroes and Provider Award Winners

Meet the 2025 AppDirect Digital Heroes and Provider Award winners transforming the AppDirect community through visionary leadership, bold innovation, and strong partnerships that are shaping the future of digital commerce.

By Denise Sarazin / AppDirect / September 2, 2025

Strategy & Best Practices

Get Comfortable Talking Security with Your Customers

A practical guide for tech advisors to confidently engage in cybersecurity conversations, understand risks, and support customers with essential security knowledge and resources

By Denise Sarazin / AppDirect / August 22, 2025

Strategy & Best Practices

Grow Your Revenues Through New Routes to Market

Explore four proven strategies to broaden your routes to market, sell more effectively into the SMB market, and achieve maximum revenue growth

By Denise Sarazin / AppDirect / August 21, 2025

Technology Insights

Maximize Your Microsoft Partnership

Learn how Microsoft’s FY26 strategic shifts unlock new opportunities for both SMBs and Microsoft partners, focusing on AI business solutions, cloud & AI platforms, and security.

By Denise Sarazin / AppDirect / August 18, 2025

Strategy & Best Practices

How to Land AWS Opportunities

Dive into the ins and outs of the hyperscaler opportunity, including AWS, Learn how to leverage vendor engagement, scalability, and strategic assessments to expand your marketplace portfolio.

By Rebecca Muhlenkort / AppDirect / August 14, 2025

AppDirect Blog