AppDirect Blog

Strategy & Best Practices

Choosing the Right Security Solutions: Building a Proactive Defense Strategy

Navigate the vast security solution landscape with strategic guidance from technology advisors. Discover effective security conversations that align with business objectives, enhance protection, and embrace digital marketplace integration for streamlined cybersecurity solutions.

By Rebecca Muhlenkort / AppDirect / July 7, 2025

Strategy & Best Practices

Optimize Digital Experiences: Harnessing Cloud Connectivity and Colocation

Explore AI-driven digital transformation with cloud connectivity and colocation strategies. Learn how infrastructure investments minimize latency, enhance security, and boost agility, positioning your business for explosive AI growth. Prepare for tomorrow, today.

By Rebecca Muhlenkort / AppDirect / June 27, 2025

Strategy & Best Practices

Winning at Scale: Practical Tactics to Grow and Differentiate Your Marketplace

Find out how leading marketplaces scale with purpose through smart catalog expansion. Learn why relevance and operational excellence matter most for growth, and get actionable tips from ACP Group to strengthen customer engagement and revenue. Perfect for today’s digital-first market.

By Rebecca Muhlenkort / AppDirect / June 25, 2025

Strategy & Best Practices

Scale & Optimize your Channel Sales: How a Streamlined Marketplace Strategy Fuels Growth

Learn why partner experience and omnichannel engagement are key to channel sales growth. Discover how a streamlined marketplace strategy and centralized operations help retain resellers, reduce friction, and drive scale—tips you can use now.

By Rebecca Muhlenkort / AppDirect / June 18, 2025

Strategy & Best Practices

Fast-Tracking AI Value: Strategies for Immediate Impact

Turn AI's potential into a profit-generating reality for your business. Discover how to pinpoint impactful AI opportunities, choose the right partners, and start generating immediate value.

By Denise Sarazin / AppDirect / June 16, 2025

Strategy & Best Practices

How to Build Purpose-Built AI Agents That Actually Solve Business Problems

Learn why purpose-built AI agents—not generic tools—solve real business challenges. Discover best practices for secure, effective AI agent development, and how to avoid shadow IT risks. Join the conversation at Thrive and see agentic AI in action.

By Rebecca Muhlenkort / AppDirect / June 11, 2025

Strategy & Best Practices

How White-Labeled Storefronts Can Become Your Most Powerful Customer Engagement Tool

Unlock deeper engagement and drive leads with a white-labeled storefront. Deliver seamless, brand-driven experiences and curated solutions—all under your own brand—while capturing rich customer insights to fuel growth. Discover why storefronts are essential for modern B2B success.

By Rebecca Muhlenkort / AppDirect / June 10, 2025

News

AppDirect and Broker Online Exchange Unite, Fueling Advisor Growth

Energy sales are one of the most exciting growth opportunities for advisors, yet many haven’t fully tapped into this lucrative market. This blog explores how AppDirect’s acquisition of Broker Online Exchange (BOX) positions advisors at the forefront of one of the fastest-growing and most vital markets.

By Denise Sarazin / AppDirect / June 3, 2025

Strategy & Best Practices

Why Savvy Businesses are Centralizing Their SaaS Management

Discover how centralized SaaS management tackles the biggest challenges businesses face today—unused licenses, shadow IT, security risks, and wasted budget spend. Learn how advisors can help customers regain control, reduce costs, and simplify operations while driving growth through optimized SaaS portfolios.

By Denise Sarazin / AppDirect / June 2, 2025

Strategy & Best Practices

2025 Insights: How to Sell B2B SaaS—10 Strategies for Success

B2B SaaS marketplaces are booming—Find out how to maximize your sales with proven strategies for leveraging partners, optimizing customer experience, and driving revenue.

By Rebecca Muhlenkort / AppDirect / May 27, 2025

Events

Unlock Marketshare with the New Expanded Emerging Tech Sales Workshop (ETSW+)

Level up your tech advisor expertise at the Expanded Emerging Tech Sales Workshop (ETSW+)! Learn to cross-sell, capture new revenue using the Technology Wheel, and dive deep into AI and hyperscalers. Unlock your business's potential—read on!

By Rebecca Muhlenkort / AppDirect / May 12, 2025

Technology Insights

How AI Can Transform Education: Enhancing Learning with AI

Find out how Lakefield College School successfully integrated AI into education using Devs.ai. Learn how they are addressing key challenges like security and training, pioneering a dual assessment framework and enhancing learning in creative writing and math.

By Rebecca Muhlenkort / AppDirect / April 21, 2025