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AppDirect Blog

Your source for news and views on the trends, technology, and companies that are driving the digital economy worldwide.

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AI agents blog

Strategy & Best Practices

How to Build Purpose-Built AI Agents That Actually Solve Business Problems

Learn why purpose-built AI agents—not generic tools—solve real business challenges. Discover best practices for secure, effective AI agent development, and how to avoid shadow IT risks. Join the conversation at Thrive and see agentic AI in action.

By Rebecca Muhlenkort / AppDirect / June 11, 2025

White Labeled Storefronts blog

Strategy & Best Practices

How White-Labeled Storefronts Can Become Your Most Powerful Customer Engagement Tool

Unlock deeper engagement and drive leads with a white-labeled storefront. Deliver seamless, brand-driven experiences and curated solutions—all under your own brand—while capturing rich customer insights to fuel growth. Discover why storefronts are essential for modern B2B success.

By Rebecca Muhlenkort / AppDirect / June 10, 2025

BOX Blog

News

AppDirect and Broker Online Exchange Unite, Fueling Advisor Growth

Energy sales are one of the most exciting growth opportunities for advisors, yet many haven’t fully tapped into this lucrative market. This blog explores how AppDirect’s acquisition of Broker Online Exchange (BOX) positions advisors at the forefront of one of the fastest-growing and most vital markets.

By Denise Sarazin / AppDirect / June 3, 2025

Saas centralized software mgmt Blog 1

Strategy & Best Practices

Why Savvy Businesses are Centralizing Their SaaS Management

Discover how centralized SaaS management tackles the biggest challenges businesses face today—unused licenses, shadow IT, security risks, and wasted budget spend. Learn how advisors can help customers regain control, reduce costs, and simplify operations while driving growth through optimized SaaS portfolios.

By Denise Sarazin / AppDirect / June 2, 2025

AD Sell Saa S Blog

Strategy & Best Practices

2025 Insights: How to Sell B2B SaaS—10 Strategies for Success

B2B SaaS marketplaces are booming—Find out how to maximize your sales with proven strategies for leveraging partners, optimizing customer experience, and driving revenue.

By Rebecca Muhlenkort / AppDirect / May 27, 2025

Emerging Tech Sales Workshops Blog 1

Events

Unlock Marketshare with the New Expanded Emerging Tech Sales Workshop (ETSW+)

Level up your tech advisor expertise at the Expanded Emerging Tech Sales Workshop (ETSW+)! Learn to cross-sell, capture new revenue using the Technology Wheel, and dive deep into AI and hyperscalers. Unlock your business's potential—read on!

By Rebecca Muhlenkort / AppDirect / May 12, 2025