AppDirect Blog
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Strategy & Best Practices
Boost Revenues from Every Technology Deal with Proven Cross-selling Techniques
72% of revenues are generated from selling to existing customers, and advisors who sell into multiple categories generate 2-3X more revenues on average. Learn how to spot cross-selling opportunities and build offers that drive bigger deals.By Denise Sarazin / AppDirect / August 13, 2025
Strategy & Best Practices
How to Build a Thriving Marketplace Ecosystem: Lessons from Top Companies
Explore strategic insights from leading companies on transforming marketplace ecosystems for growth and innovation. Learn best practices, overcoming challenges, and leveraging lifecycle management to drive efficiency and ROI in your marketplace strategy.By Rebecca Muhlenkort / AppDirect / August 8, 2025
Strategy & Best Practices
Add Customer Value Throughout the IT Lifecycle With End-to-end Support
Advisors influence 70% of IT deals, but their real value lies in supporting every stage of the IT lifecycle. Explore essential strategies for proactive managed support that builds lasting relationships.By Denise Sarazin / AppDirect / August 5, 2025
Strategy & Best Practices
Managing Your Entire Tech Stack: 6 Strategies for Control, Agility, and Value
Explore 6 key strategies to unify your entire tech stack to drive simpler procurement and vendor management, smarter tech decisions, and achieve greater ROI from your technology.By Denise Sarazin / AppDirect / July 31, 2025
Strategy & Best Practices
Trapped in the Past? How Outdated Network & Mobility Management Is Costing You More Than You Think
Struggling with costly, fragmented network and mobility management? Explore how unified lifecycle management can simplify operations, reduce IT spend, enhance security, and boost agility. Get actionable insights to optimize your tech stack and stay competitive.By Denise Sarazin / AppDirect / July 28, 2025
Strategy & Best Practices
Streamline software management to cut costs and reduce risks
Struggling with rising software costs and security risks from unmanaged apps? This article shows how unified SaaBy Denise Sarazin / AppDirect / July 22, 2025