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AppDirect Blog

Your source for news and views on the trends, technology, and companies that are driving the digital economy worldwide.

Blog posts by Ideas @ AppDirect

Are You Ready To Succeed With a Subscription Commerce Model

Strategy & Best Practices

Are You Ready To Succeed With a Subscription Commerce Model?

The road to recurring revenue and superior customer experience can be perilous. Nevertheless, facing this challenge is more than worth the effort. Ma...

By Ideas @ AppDirect / AppDirect / May 04, 2021

Ross Mason on the Power of Headless Applications

Decoding Digital

APIs, Integration, and Accessing the Value of Data with Ross Mason

Ross Mason is the Founder of MuleSoft, a pioneering integration and API platform connecting data sources and applications. Ross recognized big data’...

By Ideas @ AppDirect / AppDirect / Apr 26, 2021

John Cooley joins AppDirect as Chief Financial Officer

Company & Culture

John Cooley Joins AppDirect as CFO, Brings Unique Experience to Scale

For many financial professionals, the status quo is fine. After all, there’s not much reason to rock the boat if everything is going well...

By Ideas @ AppDirect / AppDirect / Apr 14, 2021

Nick Mehta on Recurring Customer Value

Decoding Digital

5 Steps to Embracing Customer Success in the Subscription Economy with Nick Mehta

As more industries and organizations move over to a subscription-based business model, how will their customer retention strategy change? The answer: ...

By Ideas @ AppDirect / AppDirect / Apr 12, 2021

Amy Chang on Leaning Into the Unknown

Decoding Digital

Why Entrepreneurs Should Lean into Fear with Amy Chang

Amy Chang is a digital pioneer. Throughout her impressive career, Amy has repeatedly shown how fear can inspire growth...

By Ideas @ AppDirect / AppDirect / Mar 29, 2021

10 Strategies for How to Sell B2B SaaS

Strategy & Best Practices

How to Sell B2B SaaS: 10 Strategies for Success

Best practices for how to sell B2B SaaS effectively—especially in digital marketplaces—can be hard to come by, which is why we've collected 10 strategies that are being used by some of the world's most successful providers.

By Ideas @ AppDirect / AppMarket / Mar 18, 2021