AppDirect Blog
Your source for news and views on the trends, technology, and companies that are driving the digital economy worldwide.
Blog posts by Ideas @ AppDirect
Strategy & Best Practices
Three Reasons Why SaaS Platforms Are a Must-Have Technology Today
Salesforce may not have invented software as a service (SaaS), but it certainly cemented the term in the public’s mind. Indeed, prior to Salesforce’s ...By Ideas @ AppDirect / AppDirect / Nov 02, 2020
Strategy & Best Practices
The App Store Concept: From Novelty to Necessity
Just about anyone of a certain age can remember the excitement surrounding Apple’s introduction of the iPhone in 2007. Part of what made the launch su...By Ideas @ AppDirect / AppMarket / Sep 22, 2020
Strategy & Best Practices
Resilience in Turbulent Times: Why Software Ecosystems Are More Essential Than Ever
It's no secret that software ecosystems are a critical component of a successful digital strategy. In fact, they are on track to generate $60 trillion...By Ideas @ AppDirect / AppDirect / Aug 24, 2020
Technology Insights
The 3 Biggest Myths About B2B Marketplaces
When Dell Computer launched its business-to-business (B2B) marketplace in 2001, the company hoped to increase traffic to its website and improve sales...By Ideas @ AppDirect / AppDirect / Jul 27, 2020
Technology Insights
The Top 4 Technology Trends Impacting SaaS Marketplaces
If there were any doubts that SaaS represents the future of software distribution and consumption, the arrival of COVID-19 has effectively erased them...By Ideas @ AppDirect / AppMarket / Jul 13, 2020
Strategy & Best Practices
Many Buyers Don't Know Where to Turn. Here's How to Gain Their Trust with Your Digital Marketplace.
In this guest post, Jordan Wahl, Content Marketing Manager at G2, explains why trust is so important for driving sales at digital marketplaces. The n...By Ideas @ AppDirect / AppMarket / Jul 06, 2020