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AppDirect Blog

Your source for news and views on the trends, technology, and companies that are driving the digital economy worldwide.

Blog posts by Ideas @ AppDirect

The App Store Concept

Strategy & Best Practices

The App Store Concept: From Novelty to Necessity

Just about anyone of a certain age can remember the excitement surrounding Apple’s introduction of the iPhone in 2007. Part of what made the launch su...

By Ideas @ AppDirect / AppMarket / Sep 22, 2020

Why Software Ecosystems Are More Essential Than Ever

Strategy & Best Practices

Resilience in Turbulent Times: Why Software Ecosystems Are More Essential Than Ever

It's no secret that software ecosystems are a critical component of a successful digital strategy. In fact, they are on track to generate $60 trillion...

By Ideas @ AppDirect / AppDirect / Aug 24, 2020

The 3 Biggest Myths About B2B Marketplaces

Technology Insights

The 3 Biggest Myths About B2B Marketplaces

When Dell Computer launched its business-to-business (B2B) marketplace in 2001, the company hoped to increase traffic to its website and improve sales...

By Ideas @ AppDirect / AppDirect / Jul 27, 2020

Top 4 Technology Trends Impacting SaaS Marketplaces

Technology Insights

The Top 4 Technology Trends Impacting SaaS Marketplaces

If there were any doubts that SaaS represents the future of software distribution and consumption, the arrival of COVID-19 has effectively erased them...

By Ideas @ AppDirect / AppMarket / Jul 13, 2020

Gain Trust With Your Digital Marketplace

Strategy & Best Practices

Many Buyers Don't Know Where to Turn. Here's How to Gain Their Trust with Your Digital Marketplace.

In this guest post, Jordan Wahl, Content Marketing Manager at G2, explains why trust is so important for driving sales at digital marketplaces. The n...

By Ideas @ AppDirect / AppMarket / Jul 06, 2020

6 Support Channels to Improve Your Customer Service

News & Updates

6 Support Channels to Improve Your Customer Service

The need to provide excellent customer experiences has indisputably never been as important as it is in today’s consumer-driven world. According to B...

By Ideas @ AppDirect / AppHelp / Jun 24, 2020