AppDirect Blog

Industry Insights

Unlocking Secrets to B2B Customer Segmentation

Business buyers expect a consumer experience, but as a seller, you need to consider the nuances of customer traits before applying commonindu searchandising tactics.

By Jeffrey Leggo / AppMarket / Apr 26, 2022

Industry Insights

From AppExchange to AppDirect: An Inside Look at the Evolution of Software Ecosystems

A Q&A With AppDirect’s Technical Co-Founder Andy Sen

By Alex Smith / AppDirect / Apr 05, 2022

Industry Insights

Five Software Companies Maximizing Growth with a Stellar Partner Strategy (and two that are a must-watch)

A vibrant partner community is fundamental to long-term success as software companies face those challenges and work to keep pace with demanding customers.

By Ideas @ AppDirect / AppMarket / Mar 22, 2022

Industry Insights

Partner Monetization Strategies: Which is Right for You?

Your Partner Strategy will evolve as your business grows. Shideh Rahmanian breaks down the various models and the impacts of each on your business - from operational considerations to added revenue.

By Shideh Rahmanian / AppMarket / Mar 01, 2022

Industry Insights

Ecosystems Mean Big Business for Companies of All Sizes, So What Are They?

Shideh Rahmanian breaks down what ecosystems actually mean to software vendors, why we need them, and whether you should be looking at participating in one or orchestrating one.

By Shideh Rahmanian / AppMarket / Feb 22, 2022

Industry Insights

Five Reasons Why Analyst Firms Are Increasing Research on B2B Marketplaces and Ecosystems

In the technology industry, world-changing innovations seem to happen almost like clockwork. Every year, we can count on new solutions that can help u...

By Ideas @ AppDirect / AppDirect / Aug 19, 2021