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AppDirect Blog

Your source for news and views on the trends, technology, and companies that are driving the digital economy worldwide.

Industry Insights

Digital Economy News Roundup 2

Industry Insights

News Roundup: What Traditional Businesses Should Know About Digital Transformation

Here’s a selection of recent digital economy news from around the world that we’re talking about at AppDirect. What Traditional Businesses Need To Kn...

By Ideas @ AppDirect / AppDirect / Apr 11, 2018

Internal Brand Advocates Blog

Industry Insights

Six Ways to Create Internal Brand Advocates Who Drive Customer Success

Traditional, consumer-oriented businesses do a good job of turning employees into brand advocates with free products, discounts, product previews, and...

By Kam Rawal / AppHelp / Apr 02, 2018

Manufacturing Blog Series Part3

Industry Insights

The Digital Revolution in Manufacturing, Part Three: Driving Competitive Value

The definition of manufacturing has always been straightforward: to make products on a large scale using machinery. With the dawn of Industry 4.0, how...

By James MacTavish / AppDevices / Mar 28, 2018

Digital Economy News Roundup 2

Industry Insights

News Roundup: "In the Age of the Customer, Firms Must Adapt or Be Swept Aside"

Here’s a selection of recent digital economy news from around the world that we’re talking about at AppDirect. Digital Transformation by Sector: 6 Di...

By Ideas @ AppDirect / AppDirect / Mar 27, 2018

Manufacturing Blog Series Part2

Industry Insights

The Digital Revolution in Manufacturing, Part Two: Driving Customer Retention

A key success metric for companies in any industry are repeat buyers, and manufacturers are no different. Not only do repeat customers often spend mor...

By James MacTavish / AppDevices / Mar 21, 2018

Digital Economy News Roundup 2

Industry Insights

News Roundup: The Trillion-Dollar Economy You’ve Never Heard Of

Here’s a selection of recent digital economy news from around the world that we’re talking about at AppDirect. Platform: The Trillion-Dollar Economy ...

By Ideas @ AppDirect / AppDirect / Mar 19, 2018