AppDirect Blog
Your source for news and views on the trends, technology, and companies that are driving the digital economy worldwide.
Industry Insights
Industry Insights
News Roundup: What Traditional Businesses Should Know About Digital Transformation
Here’s a selection of recent digital economy news from around the world that we’re talking about at AppDirect. What Traditional Businesses Need To Kn...By Ideas @ AppDirect / AppDirect / Apr 11, 2018
Industry Insights
Six Ways to Create Internal Brand Advocates Who Drive Customer Success
Traditional, consumer-oriented businesses do a good job of turning employees into brand advocates with free products, discounts, product previews, and...
Industry Insights
The Digital Revolution in Manufacturing, Part Three: Driving Competitive Value
The definition of manufacturing has always been straightforward: to make products on a large scale using machinery. With the dawn of Industry 4.0, how...By James MacTavish / AppDevices / Mar 28, 2018
Industry Insights
News Roundup: "In the Age of the Customer, Firms Must Adapt or Be Swept Aside"
Here’s a selection of recent digital economy news from around the world that we’re talking about at AppDirect. Digital Transformation by Sector: 6 Di...By Ideas @ AppDirect / AppDirect / Mar 27, 2018
Industry Insights
The Digital Revolution in Manufacturing, Part Two: Driving Customer Retention
A key success metric for companies in any industry are repeat buyers, and manufacturers are no different. Not only do repeat customers often spend mor...By James MacTavish / AppDevices / Mar 21, 2018
Industry Insights
News Roundup: The Trillion-Dollar Economy You’ve Never Heard Of
Here’s a selection of recent digital economy news from around the world that we’re talking about at AppDirect. Platform: The Trillion-Dollar Economy ...By Ideas @ AppDirect / AppDirect / Mar 19, 2018