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AppDirect Blog

Your source for news and views on the trends, technology, and companies that are driving the digital economy worldwide.

Industry Insights

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Industry Insights

5 Market Predictions for 2023 —What You Need to Know

Get prepared! Our 2023 forecast will help you decide where to focus on. Find out key predictions and how it may impact you and your customers.

By Ideas @ AppDirect / Partners / January 30, 2023

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Industry Insights

Key 2023 Economic Trends & Challenges—and How to Respond

How advisors can stay competitive in this challenging environment. We explore inflation, changing expectations around cash, productivity, and more.

By Ideas @ AppDirect / Partners / January 16, 2023

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Industry Insights

How to Build a Robust Cyber Security Strategy

Learn about the cybersecurity threats facing businesses today and choose the right solution.

By Ideas @ AppDirect / Partners / December 20, 2022

Unlocking Secrets Blog

Industry Insights

Unlocking Secrets to B2B Customer Segmentation

Business buyers expect a consumer experience, but as a seller, you need to consider the nuances of customer traits before applying commonindu searchandising tactics.

By Jeffrey Leggo / AppMarket / April 26, 2022

Andy Sen Blog

Industry Insights

From AppExchange to AppDirect: An Inside Look at the Evolution of Software Ecosystems

A Q&A With AppDirect’s Technical Co-Founder Andy Sen

By Alex Smith / AppDirect / April 5, 2022

Five Software Companies Blog

Industry Insights

Five Software Companies Maximizing Growth with a Stellar Partner Strategy (and two that are a must-watch)

A vibrant partner community is fundamental to long-term success as software companies face those challenges and work to keep pace with demanding customers.

By Ideas @ AppDirect / AppMarket / March 22, 2022