AppDirect Blog
Your source for news and views on the trends, technology, and companies that are driving the digital economy worldwide.
Blog posts about AppMarket
News & Updates
AppDirect Merchants Can Now Sell Dropbox Business Product Suite
AppDirect and Dropbox have teamed up to allow merchants to sell Dropbox business products to their customers on the AppDirect subscription commerce platform.By Ideas @ AppDirect / AppMarket / Apr 27, 2022
Industry Insights
Unlocking Secrets to B2B Customer Segmentation
Business buyers expect a consumer experience, but as a seller, you need to consider the nuances of customer traits before applying commonindu searchandising tactics.By Jeffrey Leggo / AppMarket / Apr 26, 2022
Industry Insights
Five Software Companies Maximizing Growth with a Stellar Partner Strategy (and two that are a must-watch)
A vibrant partner community is fundamental to long-term success as software companies face those challenges and work to keep pace with demanding customers.By Ideas @ AppDirect / AppMarket / Mar 22, 2022
Strategy & Best Practices
Why a Website Won’t Cut it For Your Partner Ecosystem
How you showcase your software ecosystem is important for driving customer engagement and satisfying your partners. Vera Barile shares why you need more than a website if you want to efficiently scale this important part of your business.By Vera Barile / AppMarket / Mar 17, 2022
Industry Insights
Partner Monetization Strategies: Which is Right for You?
Your Partner Strategy will evolve as your business grows. Shideh Rahmanian breaks down the various models and the impacts of each on your business - from operational considerations to added revenue.By Shideh Rahmanian / AppMarket / Mar 01, 2022
Industry Insights
Ecosystems Mean Big Business for Companies of All Sizes, So What Are They?
Shideh Rahmanian breaks down what ecosystems actually mean to software vendors, why we need them, and whether you should be looking at participating in one or orchestrating one.By Shideh Rahmanian / AppMarket / Feb 22, 2022