Get Comfortable Talking Security with Your Customers

A practical guide for tech advisors to confidently engage in cybersecurity conversations, understand risks, and support customers with essential security knowledge and resources

By Denise Sarazin / AppDirect / August 22, 2025

Grow Your Revenues Through New Routes to Market

Explore four proven strategies to broaden your routes to market, sell more effectively into the SMB market, and achieve maximum revenue growth

By Denise Sarazin / AppDirect / August 21, 2025

Maximize Your Microsoft Partnership

Learn how Microsoft’s FY26 strategic shifts unlock new opportunities for both SMBs and Microsoft partners, focusing on AI business solutions, cloud & AI platforms, and security.

By Denise Sarazin / AppDirect / August 18, 2025

How to Land AWS Opportunities

Dive into the ins and outs of the hyperscaler opportunity, including AWS, Learn how to leverage vendor engagement, scalability, and strategic assessments to expand your marketplace portfolio.

By Rebecca Muhlenkort / AppDirect / August 14, 2025

Boost Revenues from Every Technology Deal with Proven Cross-selling Techniques

72% of revenues are generated from selling to existing customers, and advisors who sell into multiple categories generate 2-3X more revenues on average. Learn how to spot cross-selling opportunities and build offers that drive bigger deals.

By Denise Sarazin / AppDirect / August 13, 2025

Strategy & Best Practices

How to Build a Thriving Marketplace Ecosystem: Lessons from Top Companies

Explore strategic insights from leading companies on transforming marketplace ecosystems for growth and innovation. Learn best practices, overcoming challenges, and leveraging lifecycle management to drive efficiency and ROI in your marketplace strategy.

By Rebecca Muhlenkort / AppDirect / August 8, 2025

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