Events
B2B Commerce Insights, Networking & Olympian Shaun White
By Rebecca Muhlenkort / March 10, 2025

In this article:
Mark your calendars! Thrive 2025 is coming to Austin, TX from August 25-27, and registration is officially open!
Thrive: Where the B2B commerce leaders connect
AppDirect Thrive is the only event of its kind for organizations selling third-party technology services. Attend Thrive to come together with influencers and innovators who are making decisions today to shape B2B commerce for years to come.Thrive is the event for technology advisors, marketplace operators, technology providers, and other B2B commerce innovators looking to shape the future of digital commerce. Building on the immense success of its inaugural year, Thrive 2025 returns with even greater insights, valuable connections, and unparalleled opportunities to accelerate your B2B sales success.
Get ready to be inspired: Introducing our special keynote speaker Shaun White
Get ready for an unforgettable keynote experience! We're thrilled to welcome Olympic gold medalist and business leader Shaun White to the Thrive stage. Shaun is regarded as one of the greatest action sports athletes of all time. A three-time gold medalist and one of the most decorated athletes in X Games history.
Shaun is also the visionary and founder of the season-long professional winter sports competition, The Snow League. Designed to bring a more cohesive structure to competitions and provide a sustainable career path for winter athletes, the league launched its inaugural season at Buttermilk in Aspen, Colorado. He’s expanding The Snow League globally with freestyle skiing added to the lineup for its second event this upcoming December at Yunding Secret Garden Resort in China.
Read more about The Snow League in this story from the Washington Post: Shaun White’s Snow League aims to build big business out of big air.
Cultivating a winning mindset: Part of his keynote will cover frameworks and practices that helped him overcome challenges and reach the pinnacle of his sport. Attendees will gain insights on building resilience, conquering self-doubt, and unlocking hidden potential.
Navigating risk and resilience: Shaun will share his unique perspective on risk-taking and will talk about what it means to step outside your comfort zone to chart your own path forward.
Driving Innovation and evolution: Shaun will draw parallels between his journey as an athlete constantly pushing boundaries.
Don't just take our word for it: Relive the Thrive 2024 magic
Last year's Thrive left attendees buzzing with inspiration and new ideas. Legendary rock climber Alex Honnold shared his insights on overcoming fear, meticulous planning, and the unwavering pursuit of excellence.
One of our favorite takeaways was how you described the process, training, and discipline in preparing for your free solo of Yosemite's El Capitan:
"How can you practice for something that’s never been done before? The only way to do it is to think it through, carefully imagine all of your steps, and create space in your life to reflect."
—Alex Honnold, American Rock Climber
Check out Alex’ keynote where he shares how discipline and resilience drive us to push boundaries and achieve the extraordinary.
Curious about Thrive? Check out our Thrive library
How to Thrive in the Digital Economy—The 4 Digital Keys to Success
Your Roadmap to Success—Build, Expand, and Future-proof Your Business
Your Thrive 2024 Preview Part 1—A Glimpse at 3 Learning Tracks
Your Thrive 2024 Preview Part 2—Three More Learning Tracks to Explore
The impact of Thrive 2024 was undeniable. Attendees raved about the event's unique ability to spark connections and drive business growth. As one attendee put it: "Wow is all I can say about AppDirect’s Thrive event. Very well put together, great speakers, great environment, and great people!" - Founder and Managing Partner
Why you can't miss Thrive 2025
Maximize your marketplace success: Dive deep into marketplace strategy sessions that cover everything from optimizing pricing models and attracting high-value sellers to leveraging data analytics for smarter decision-making. Thrive equips you with the tools and insights to take your marketplace to the next level.
Expand Your partner ecosystem: Thrive is a prime opportunity to forge game-changing partnerships. Connect with potential technology collaborators, integrate new solutions, and discover innovative ways to expand your offerings. You'll walk away with a network of allies ready to champion your success.
Fuel growth with new offerings: In 2024, our sessions explored cutting-edge topics like AI-powered commerce, the evolution of subscription models, and building marketplaces for the future. At Thrive 2025, expect an even deeper dive into the trends and technologies shaping the industry, with exclusive access to the innovators and thought leaders who are leading the charge.
For technology providers: Elevate your brand & drive unprecedented growth
Thrive offers unparalleled opportunities to connect with 1,000+ tech leaders, technology advisors and other channel leaders, and decision-makers actively seeking cutting-edge solutions. Last year's participants saw an average 43% revenue boost after attending—Consider the impact Thrive 2025 could have on your bottom line!
Customize your experience with our Provider Growth Program (PGP)
Our Provider Growth Program offers a range of sponsorship opportunities designed to amplify your brand presence and maximize your impact at Thrive. Whether you aim to establish your company as a thought leader, generate leads, or foster valuable partnerships, we'll tailor the perfect sponsorship package for you.
Get the conversation started, contact our PGP team
Here's how you can stand out with PGP:
Command the stage: Deliver a keynote address to a captivated audience, positioning yourself as an industry visionary.
Lead the conversation: Host an engaging breakout session on a topic you're passionate about, sharing your expertise and sparking dynamic discussions.
Collaborate & connect: Join forces with other industry leaders in a multi-sponsor panel discussion, generating buzz and valuable insights.
"Three words for AppDirect Thrive: Inspiring, exciting, motivating! Looking forward to applying all the knowledge and connections!
—Cloud Marketplace Product Operations Manager
Visit our PGP Marketplace for more details or contact our team to schedule a meeting!
Early bird Pricing! Register today & save
Don't miss out! Register now for Thrive 2025 and take advantage of our special early bird pricing of $695.
We look forward to welcoming you to Austin!
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