Unified Lifecycle Management

A new experience for you and your customers

We launched a new experience that simplifies how you find, buy, and manage technology across five key pillars: cloud, hardware, network, mobile, AI, and energy.

Discover what’s new
Frequently asked questions

This new experience lets you offer customers a seamless way to manage their entire technology spend in one place.

Attend a weekly marketplace training webinar to learn more about what's new in your advisor experience
View an on-demand recording of the Unified Lifecycle Management webinar

Get started with Devs.ai, Energy Brokerage, and Firstbase Hardware—with vCom's network and mobile capabilities coming soon to enhance your experience!

Discover what’s new

Integrated network & mobile lifecycle management

Network and mobile lifecycle management, powered by vCom, is now part of the AppDirect procurement platform.

From sourcing and contract management to ordering, provisioning, and support automation, this expansion brings full visibility into customers' network and mobile spend, including invoice tracking, accounting, and analytics, all in one place.

Advisors can quote, sell, and manage network and mobile services all from within the Advisor Portal. Customers can access it directly from the AppDirect platform—through one unified experience and drop-down menu designed to save time, cut costs, and maintain control.

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A single platform for energy brokerage management

Energy Brokerage, powered by Broker Online Exchange (BOX), makes it easier than ever to grow your energy practice. You have instant access to pricing, contracts, e-signing, and renewals—all with zero monthly fees—enabling you to:

Compare provider rates instantly—Access live pricing from 90+ electricity and natural gas providers, compare terms side by side, and generate customer-ready contracts in minutes
Manage customer information—Store and view all customer details in one place for easy account and contract tracking
Track contracts in real time—Monitor all your contracts and key dates from a single view, with live updates.

Private workspaces for teams to access every AI model

Your customers can access their own secure AI workspace directly from the AppDirect Marketplace menu, making it easier to manage all their AI solutions in one central location. With Devs.ai, businesses can access 50+ leading large language models from vendors like OpenAI and Google Gemini—backed by enterprise-grade admin controls to securely build, deploy, and manage custom AI solutions.

Through theAppDirect Devs.ai suite, your customers can:

Easily create AI agents—Automate workflows and reduce workloads with AI agents securely trained on custom business data, using low-code/no-code tools
Stay LLM-agnostic—Select the best large language model for each use case, switching seamlessly as needed, without the need to manage multiple subscriptions and complex integrations
Confidently govern AI usage—Take advantage of private workspaces, role-based permissions, and compliance-ready oversight
Integrate seamlessly with the tools they need—Extend automation across the business with tools like Gmail, Slack, and Confluence

Unlock new hardware opportunities with Firstbase

We’re excited to introduce two new ways to support your customers’ hardware needs through Firstbase, now available in the AppDirect Marketplace. Customers in the US can access an expanded catalog of devices and equipment like laptops, monitors, mice, cables, and desks—available in the marketplace—no platform subscription required. They can also track and manage employee hardware for up to 50 users with Firstbase—completely free and directly within the marketplace. It’s a simple way to start the hardware management conversation, deliver more value, and grow your sales.

Frequently Asked Questions

General

Do all marketplace customers and advisors get the free versions of Devs.ai, Energy Brokerage, Firstbase Hardware, and vCom Network & Mobile platforms, or do they have to purchase them?

AppDirect customers who are company admins in the marketplace gain access to free versions of Devs.ai (with unlimited users) and Firstbase (for up to 50 U.S. users), along with vCom's Network & Mobile for Buyers’ Club purchases, which includes core features.

Advisor accounts receive the BOX Energy Brokerage platform in addition to the free Devs.ai and Firstbase offerings. They also get the same vCom Network & Mobile access with wholesale features.

Notably, advisors who are also company admins for their own companies will automatically have these free Devs.ai, Firstbase, and vCom benefits extended to all company admins within their organization.

What’s a Company Admin?

When a company is created, its first associated user account is also created. By default,

this user is assigned the Company Admin role, enabling them to perform tasks like:

Inviting your company employees to join the AppDirect platform as end user
Assigning new company roles to your user
Purchasing new subscriptions

This role should be given to employees who require full access to your company account.

Note that you can have multiple Company Admins within a single company account.

Can I access my customers’ Firstbase and vCom accounts? Additionally, can I access their Devs.ai accounts to monitor AI agent activity/performance?

No, for privacy reasons Advisors don’t have access to their customers' accounts. Customers would have to explicitly give advisor access as a member or employee of their organization.

Can I get my customers access to the Devs.ai, Firstbase, and vCom free editions through the marketplace even if they're not actively purchasing other products through AppDirect? Do I purchase it for them through the marketplace?

Yes, you can set up your customers with the free edition of Devs.ai, Firstbase, and vCom directly through the AppDirect Marketplace, even if the customer isn’t purchasing any other products at that time. Simply invite the customer using the standard marketplace process, and their account will be automatically created and provisioned with access to the selected free edition—no purchase necessary.

Who do I contact for support for the Devs.ai, Energy Brokerage, Firstbase, or vCom platforms?

Support agents triage and handle any Marketplace function-related questions. Contact Support as you normally would i.e. chat widget or “Contact Us” from the Marketplace footer.

For commission inquiries, continue to use the Advisor Commission Inquiry Form

Where do I find the commission structure for Energy Brokerage, Devs.ai, Firstbase, and vCom?

All rates are found in the Cloud Commissions section of the Marketplace. You can access all gross commission rates by going to: Marketplace > My Apps > Provider Commission Rates and Spiffs tile.

Broker Online Exchange is not a purchasable item on the marketplace and is instead offered through a referral process. For commission details, please refer to the Telco Rates Card PDF. For specific information about your deal, please contact your Channel Manager.

I have feedback on the unified lifecycle management experience. Where can I share it?

Please share your thoughts by completing our survey.

Launch Feedback Survey

To read all of the FAQs:

Click here