Strategy & Best Practices

There Is Nothing Like a Customer—Why Silence is not Success

Successful products aren’t born from guesswork or competitor analysis—they come from deep, relentless engagement with real customers. The toughest customers push you to build better solutions, turning friction into trust and growth. Embracing customer feedback at every stage is the key to product success and long-term market leadership.

By Mathew Spolin / AppDirect / March 9, 2026

Strategy & Best Practices

How to Unlock New Mobility Opportunities in 2026

“Mobility is still one of the biggest unmanaged expenses out there, and one that customers need to get under control,” according to AppDirect’s Rob Seemann. This article offers advisors concrete solutions for the top mobility pain points plaguing their customers in 2026.

By Denise Sarazin / AppDirect / February 26, 2026

Strategy & Best Practices

How to Win in an AI-Driven Marketplace Economy—Top Lessons from 2025

This curated recap of 2025’s top insights provides guidance and strategies about how leading companies are simplifying marketplace experiences, scaling ecosystems, accelerating AI impacts, and unlocking the full potential of unified lifecycle management. Read on to confidently lead and thrive in 2026.

By Denise Sarazin / AppDirect / December 19, 2025

Strategy & Best Practices

How to Create a Better Marketplace Experience with Composable Commerce

Composable commerce is redefining how marketplaces engage customers and partners by delivering unmatched personalization and agility. Learn how to use headless APIs, extensions, and automation to create standout, flexible commerce experiences that keep you ahead of the competition.

By Jonmichael Moy / AppDirect / November 26, 2025

AppDirect Blog

Strategy & Best Practices