AppDirect Blog
Your source for news and views on the trends, technology, and companies that are driving the digital economy worldwide.
Blog posts by
Industry Insights
The 4 Keys of AI Transformation—A Blueprint for AI-Driven IT
This article explores four powerful keys that will transform how your business innovates, partners, and connects with customers through AI. Packed with actionable insights, it’s your essential guide to accelerating growth, boosting efficiency, and delivering standout customer experiences.By Denise Sarazin / AppDirect / December 11, 2025
Strategy & Best Practices
How to Create a Better Marketplace Experience with Composable Commerce
Composable commerce is redefining how marketplaces engage customers and partners by delivering unmatched personalization and agility. Learn how to use headless APIs, extensions, and automation to create standout, flexible commerce experiences that keep you ahead of the competition.By Jonmichael Moy / AppDirect / November 26, 2025
Industry Insights
Top 7 Reasons Technology Advisors, MSPs & Partners Choose AppDirect
Discover the top seven reasons technology advisors choose AppDirect, from a multi-category catalog and powerful ecosystem to automation, expert support, and higher earnings. Learn how AppDirect helps you scale, cross-sell, and win today’s digital-first buyers.By Rebecca Muhlenkort / AppDirect / November 21, 2025
Industry Insights
8 B2B SaaS Companies Crushing Growth Goals—How They’re Doing It (and How You Can Too)
Explore how eight leading B2B SaaS companies are achieving extraordinary growth. Discover their strategies focused on marketplace ecosystems, AI integration, and sales channel diversification.By Rebecca Muhlenkort / AppDirect / October 27, 2025
Customer & Partner Success
Celebrating the 2025 Digital Heroes and Provider Award Winners
Meet the 2025 AppDirect Digital Heroes and Provider Award winners transforming the AppDirect community through visionary leadership, bold innovation, and strong partnerships that are shaping the future of digital commerce.By Denise Sarazin / AppDirect / September 2, 2025
Strategy & Best Practices
Get Comfortable Talking Security with Your Customers
A practical guide for tech advisors to confidently engage in cybersecurity conversations, understand risks, and support customers with essential security knowledge and resourcesBy Denise Sarazin / AppDirect / August 22, 2025