AppDirect Blog

Industry Insights

Top 7 Reasons Technology Advisors, MSPs & Partners Choose AppDirect

Discover the top seven reasons technology advisors choose AppDirect, from a multi-category catalog and powerful ecosystem to automation, expert support, and higher earnings. Learn how AppDirect helps you scale, cross-sell, and win today’s digital-first buyers.

By Rebecca Muhlenkort / AppDirect / November 21, 2025

Industry Insights

8 B2B SaaS Companies Crushing Growth Goals—How They’re Doing It (and How You Can Too)

Explore how eight leading B2B SaaS companies are achieving extraordinary growth. Discover their strategies focused on marketplace ecosystems, AI integration, and sales channel diversification.

By Rebecca Muhlenkort / AppDirect / October 27, 2025

Strategy & Best Practices

How to Land AWS Opportunities

Dive into the ins and outs of the hyperscaler opportunity, including AWS, Learn how to leverage vendor engagement, scalability, and strategic assessments to expand your marketplace portfolio.

By Rebecca Muhlenkort / AppDirect / August 14, 2025

Strategy & Best Practices

How to Build a Thriving Marketplace Ecosystem: Lessons from Top Companies

Explore strategic insights from leading companies on transforming marketplace ecosystems for growth and innovation. Learn best practices, overcoming challenges, and leveraging lifecycle management to drive efficiency and ROI in your marketplace strategy.

By Rebecca Muhlenkort / AppDirect / August 8, 2025

Strategy & Best Practices

Building a Human-Oriented AI Strategy: Elevating Workplace Interactions with AI Companions

AI is transforming the workplace by enhancing human potential rather than replacing it. Discover how AI companions can boost creativity, streamline tasks, and support smarter decisions—helping teams work better together and innovate faster.

By Rebecca Muhlenkort / AppDirect / July 9, 2025

Strategy & Best Practices

Choosing the Right Security Solutions: Building a Proactive Defense Strategy

Navigate the vast security solution landscape with strategic guidance from technology advisors. Discover effective security conversations that align with business objectives, enhance protection, and embrace digital marketplace integration for streamlined cybersecurity solutions.

By Rebecca Muhlenkort / AppDirect / July 7, 2025