AppDirect Blog
Your source for news and views on the trends, technology, and companies that are driving the digital economy worldwide.
Blog posts by Rebecca Muhlenkort
Strategy & Best Practices
How to Build Purpose-Built AI Agents That Actually Solve Business Problems
Learn why purpose-built AI agents—not generic tools—solve real business challenges. Discover best practices for secure, effective AI agent development, and how to avoid shadow IT risks. Join the conversation at Thrive and see agentic AI in action.By Rebecca Muhlenkort / AppDirect / June 11, 2025
Strategy & Best Practices
How White-Labeled Storefronts Can Become Your Most Powerful Customer Engagement Tool
Unlock deeper engagement and drive leads with a white-labeled storefront. Deliver seamless, brand-driven experiences and curated solutions—all under your own brand—while capturing rich customer insights to fuel growth. Discover why storefronts are essential for modern B2B success.By Rebecca Muhlenkort / AppDirect / June 10, 2025
Strategy & Best Practices
2025 Insights: How to Sell B2B SaaS—10 Strategies for Success
B2B SaaS marketplaces are booming—Find out how to maximize your sales with proven strategies for leveraging partners, optimizing customer experience, and driving revenue.By Rebecca Muhlenkort / AppDirect / May 27, 2025
Events
Unlock Marketshare with the New Expanded Emerging Tech Sales Workshop (ETSW+)
Level up your tech advisor expertise at the Expanded Emerging Tech Sales Workshop (ETSW+)! Learn to cross-sell, capture new revenue using the Technology Wheel, and dive deep into AI and hyperscalers. Unlock your business's potential—read on!By Rebecca Muhlenkort / AppDirect / May 12, 2025
Technology Insights
How AI Can Transform Education: Enhancing Learning with AI
Find out how Lakefield College School successfully integrated AI into education using Devs.ai. Learn how they are addressing key challenges like security and training, pioneering a dual assessment framework and enhancing learning in creative writing and math.By Rebecca Muhlenkort / AppDirect / April 21, 2025
Events
B2B Commerce Insights, Networking & Olympian Shaun White
Thrive is the must-attend event for B2B commerce leaders! This blog covers everything there is to know about Thrive 2025 so far. Learn about our special keynote and how you can benefit from three days of connections, 35+ hours of learning, networking with other B2B commerce leaders.By Rebecca Muhlenkort / AppDirect / March 10, 2025