AppDirect Blog
Your source for news and views on the trends, technology, and companies that are driving the digital economy worldwide.
Blog posts by Rebecca Muhlenkort
Events
Meet Us at Channel Partners 2026: New Routes to Market for Advisors and Providers
Meet the AppDirect team at Channel Partners 2026. Discover how advisors and providers are scaling faster through unified lifecycle management, AI-powered sales tools, and the industry’s largest multi-category technology catalog—all from one platform.By Rebecca Muhlenkort / AppDirect / March 12, 2026
Technology Insights
3 Reasons Why SaaS Platforms Are Evolving into Ecosystem-led Marketplaces
Explore the 3 key reasons SaaS platforms are evolving into ecosystem-led marketplaces in 2026. Discover how AI-powered strategies can help you simplify complexity, drive growth, and stay ahead in a rapidly changing software landscape.By Rebecca Muhlenkort / AppDirect / January 21, 2026
Industry Insights
Top 7 Reasons Technology Advisors, MSPs & Partners Choose AppDirect
Discover the top seven reasons technology advisors choose AppDirect, from a multi-category catalog and powerful ecosystem to automation, expert support, and higher earnings. Learn how AppDirect helps you scale, cross-sell, and win today’s digital-first buyers.By Rebecca Muhlenkort / AppDirect / November 21, 2025
Industry Insights
8 B2B SaaS Companies Crushing Growth Goals—How They’re Doing It (and How You Can Too)
Explore how eight leading B2B SaaS companies are achieving extraordinary growth. Discover their strategies focused on marketplace ecosystems, AI integration, and sales channel diversification.By Rebecca Muhlenkort / AppDirect / October 27, 2025
Strategy & Best Practices
How to Land AWS Opportunities
Dive into the ins and outs of the hyperscaler opportunity, including AWS, Learn how to leverage vendor engagement, scalability, and strategic assessments to expand your marketplace portfolio.By Rebecca Muhlenkort / AppDirect / August 14, 2025
Strategy & Best Practices
How to Build a Thriving Marketplace Ecosystem: Lessons from Top Companies
Explore strategic insights from leading companies on transforming marketplace ecosystems for growth and innovation. Learn best practices, overcoming challenges, and leveraging lifecycle management to drive efficiency and ROI in your marketplace strategy.By Rebecca Muhlenkort / AppDirect / August 8, 2025