How to Land AWS Opportunities

Dive into the ins and outs of the hyperscaler opportunity, including AWS, Learn how to leverage vendor engagement, scalability, and strategic assessments to expand your marketplace portfolio.

By Rebecca Muhlenkort / AppDirect / August 14, 2025

How to Build a Thriving Marketplace Ecosystem: Lessons from Top Companies

Explore strategic insights from leading companies on transforming marketplace ecosystems for growth and innovation. Learn best practices, overcoming challenges, and leveraging lifecycle management to drive efficiency and ROI in your marketplace strategy.

By Rebecca Muhlenkort / AppDirect / August 8, 2025

Strategy & Best Practices

Building a Human-Oriented AI Strategy: Elevating Workplace Interactions with AI Companions

AI is transforming the workplace by enhancing human potential rather than replacing it. Discover how AI companions can boost creativity, streamline tasks, and support smarter decisions—helping teams work better together and innovate faster.

By Rebecca Muhlenkort / AppDirect / July 9, 2025

Strategy & Best Practices

Choosing the Right Security Solutions: Building a Proactive Defense Strategy

Navigate the vast security solution landscape with strategic guidance from technology advisors. Discover effective security conversations that align with business objectives, enhance protection, and embrace digital marketplace integration for streamlined cybersecurity solutions.

By Rebecca Muhlenkort / AppDirect / July 7, 2025

Strategy & Best Practices

Optimize Digital Experiences: Harnessing Cloud Connectivity and Colocation

Explore AI-driven digital transformation with cloud connectivity and colocation strategies. Learn how infrastructure investments minimize latency, enhance security, and boost agility, positioning your business for explosive AI growth. Prepare for tomorrow, today.

By Rebecca Muhlenkort / AppDirect / June 27, 2025

Strategy & Best Practices

Winning at Scale: Practical Tactics to Grow and Differentiate Your Marketplace

Find out how leading marketplaces scale with purpose through smart catalog expansion. Learn why relevance and operational excellence matter most for growth, and get actionable tips from ACP Group to strengthen customer engagement and revenue. Perfect for today’s digital-first market.

By Rebecca Muhlenkort / AppDirect / June 25, 2025

AppDirect Blog

Blog posts by Rebecca Muhlenkort