AppDirect Blog

Strategy & Best Practices

From Break-Fix to Strategic Partner: A Q&A on How MSPs are Winning Right Now

Customers already want broader support across telecom, cloud, and AI. We sat down with Jared Adamcik, Dave Wallace, and Mariane Louvet to talk about how the MSP role is changing, why AI is becoming the clearest growth opportunity, and how the best MSPs are expanding without adding operational drag.

By Rebecca Muhlenkort / AppDirect / August 26, 2026

Industry Insights

Steven Bartlett, Creator of The Diary of a CEO, to Headline Thrive

Steven Bartlett—creator of Diary of a CEO and one of the most influential entrepreneurs of his generation—is headlining Thrive 2026. With 13M YouTube subscribers and over one billion streams, he knows how to captivate a room. Expect a masterclass on leadership, momentum, and building with conviction. Joining him: Zack Kass, former Head of Go-to-Market at OpenAI.

By Rebecca Muhlenkort / AppDirect / July 21, 2026

Strategy & Best Practices

Grow Beyond Your Core Stack: 10 Reasons MSPs Choose AppDirect

MSPs face a real tension: customers want more coverage across telecom, cloud, energy, and AI, but complexity rises faster than capacity. Here are 10 operational reasons why top MSPs are choosing AppDirect to expand their offering without losing control of the customer relationship.

By Rebecca Muhlenkort / AppDirect / July 20, 2026

News & Updates

Meet Us at Channel Partners 2026: New Routes to Market for Advisors and Providers

Meet the AppDirect team at Channel Partners 2026. Discover how advisors and providers are scaling faster through unified lifecycle management, AI-powered sales tools, and the industry’s largest multi-category technology catalog—all from one platform.

By Rebecca Muhlenkort / AppDirect / March 12, 2026

Technology Insights

3 Reasons Why SaaS Platforms Are Evolving into Ecosystem-led Marketplaces

Explore the 3 key reasons SaaS platforms are evolving into ecosystem-led marketplaces in 2026. Discover how AI-powered strategies can help you simplify complexity, drive growth, and stay ahead in a rapidly changing software landscape.

By Rebecca Muhlenkort / AppDirect / January 21, 2026

Industry Insights

Top 7 Reasons Technology Advisors, MSPs & Partners Choose AppDirect

Discover the top seven reasons technology advisors choose AppDirect, from a multi-category catalog and powerful ecosystem to automation, expert support, and higher earnings. Learn how AppDirect helps you scale, cross-sell, and win today’s digital-first buyers.

By Rebecca Muhlenkort / AppDirect / November 21, 2025