AppDirect Blog
Your source for news and views on the trends, technology, and companies that are driving the digital economy worldwide.
Blog posts by Denise Sarazin
Technology Insights
The More Technology We Build, the More Human Guidance Matters
AI is making software easier to build and harder to manage. At Thrive 2026, AppDirect Chairman and CEO Nicolas Desmarais explored why the next era of business technology will depend on connected systems and trusted human guidance. His vision: combine AI’s capabilities with advisors who help businesses choose technology and put it to work.By Denise Sarazin / AppDirect / October 30, 2026
Technology Insights
Four Weeks to a Single Customer View: How a Lakehouse Architecture Solved an Old Problem for Advisors
Advisors had no single place to see a customer across hardware, software, and connectivity. A small AppDirect engineering team fixed that in four weeks, with no manual coding. Here's how they built it on a Lakehouse architecture, and why a person still approves every customer merge.By Denise Sarazin / AppDirect / October 19, 2026
Strategy & Best Practices
Thrive 2026 Ecosystem Blueprint: How to Scale Growth Through Marketplaces and Ecosystems That Matter
If AI is making software creation faster and cheaper, distribution becomes the differentiator. This post previews four Thrive 2026 breakouts for ISVs and ecosystem leaders to unify partner channels, prove ecosystem ROI, and scale indirect revenue through marketplaces and ecosystems.By Denise Sarazin / AppDirect / September 4, 2026
Strategy & Best Practices
Thrive 2026 Lifecycle Roadmap: Expand Customer Value Through One Platform
If your customers are drowning in vendors, invoices, tickets, and spreadsheets, lifecycle management is the fastest path from operational chaos to measurable control. This post previews four Thrive 2026 breakouts to reduce manual work, close visibility gaps, and eliminate operational debt across network, mobility, expense management, and hardware lifecycle.By Denise Sarazin / AppDirect / September 2, 2026
Strategy & Best Practices
Thrive 2026 Advisor Growth Plays: How to Win New Business and Deliver More Value After the Sale
If your growth plan depends on sharper prospecting, stronger customer conversations, and more differentiated offers, this post previews six Thrive 2026 advisor-focused breakouts. Get takeaways on AI-led cloud selling, modern sales strategy, energy, 5G business continuity, and healthcare modernization.By Denise Sarazin / AppDirect / August 31, 2026
Strategy & Best Practices
Thrive 2026 AI Playbook: Build Confidence With AI—From Basics to Hands-on Workshops
AI conversations have moved past "which tool should we try?" to bigger questions: how do we control it, build with it, and prove it's worth the investment? These eight Thrive 2026 AI breakout sessions tackle all three—including hands-on workshops where attendees build real apps and agents.By Denise Sarazin / AppDirect / August 28, 2026